Binance Square should be familiar to everyone. Even if you haven't heard of this name, you must have used it. Because the entrance to Binance Square is on the Binance homepage, users can easily enter by just scrolling down. The various articles and information you see on the discovery page are actually the content published by the creators of the Square.
Next, this article will analyze why everyone should use Binance Square more from the following aspects.
1. The importance of the square: Why build a square? 💪
2. The positioning of the square and the current/subsequent function speculation 👻
3. Recommendations for different user types and top accounts in the Plaza👀
4. How to get benefits from the square as a user🤑
1. The importance of the square
Binance sets the Plaza as an important entrance at the bottom of the homepage, which is enough to prove the status of the Plaza in the Binance ecosystem. It is not only an information release area, but also the core strategy of Binance to build private domain traffic and accumulate community value. It is a bold guess that the Plaza section will become an important support for Binance as a leading exchange in the future!
Why does Binance want to build a square?
Meet the communication needs of cryptocurrency users
Cryptocurrency users need a credible and open platform to share information and exchange experiences, and Plaza just meets this need.
Build a unique community moat
The Plaza adopts the UGC (user-generated content) model, and the content ecosystem jointly built by users helps to form a unique community barrier that is difficult for other platforms to replicate.
Establish long-term private domain traffic
The accumulation of private traffic in the Square provides Binance with a long-term conversion lever for expanding its business and lays a solid foundation for future development.
2. The positioning of the square and the current/subsequent function speculation 👻
For any user, obtaining information is very important. In addition to the necessary trading tools CEX and DEX, social interaction platforms are also places where people often browse and communicate! Before the emergence of Binance Square, the channels for cryptocurrency users to obtain information were usually the following:
Leading information platforms: such as CoinMarketCap (CMC) and various financial information websites, providing authoritative market information.
Social media: Platforms such as Twitter, Telegram, WeChat and QQ gather the cryptocurrency community, but the information is complex and scattered.
Real-time interactive platform: Live broadcast and conference tools such as Tencent Conference, used for project AMA, community interaction, etc.
2.1 Positioning of Binance Square
The emergence of the Plaza may mark the integration and upgrade of crypto information acquisition and social interaction, giving everyone the opportunity to use only one platform to achieve all the functions they need. It has built a multi-functional interactive platform for the crypto industry that can meet users' needs from information acquisition to in-depth social interaction. Its core positioning includes at least the following aspects:
One-stop encryption information and social interaction platform
User Generated Content Platform (UGC)
Private traffic pool and user conversion engine
Knowledge sharing and user growth platform
2.2 Existing functions of the square
Currently, the square covers a variety of functions, which can meet the diverse needs of users from obtaining information to interactive communication:
Discovery: Gather the latest market information, high-quality content and hot topics to help users quickly obtain industry trends.
Follow and communicate: Users can follow/like/comment on various information posted and shared by other users to enhance the community atmosphere.
Announcement: Important information released by Binance, including new features/token launches, platform maintenance, event announcements, etc., to ensure that users are kept up to date with platform dynamics.
News: Provides real-time information on the global crypto market, such as policy changes, project progress, and market trends, so that users can keep abreast of the latest market trends.
Binance Academy: The Academy section provides users with systematic crypto knowledge tutorials, from entry-level basics to advanced strategy analysis, to help users gradually improve their investment skills.
Live Broadcast (AMA): The live broadcast section of the square provides real-time interaction with industry experts and project parties, helping users to deeply understand the market and improve their knowledge level.
Hidden Features:
Video sharing: Users can post short videos to vividly showcase market views and strategies.
Sign in: Sign in daily to accumulate points, which can be used to redeem benefits.
Following and socializing: Users can follow their favorite creators and create social relationship chains.
Personal information: Users can modify their nickname and profile on their personal homepage to show their style.
Chat Room: Provides group chat function for instant discussion, allowing users to exchange views and strategies in real time.
2.3 Speculation on the subsequent functions of the square
In order to further enhance the user experience, Binance Square may continue to optimize existing functions and add new functions in the future, making it a one-stop platform similar to "information + Twitter + WeChat + Tencent Conference". The following are some possible follow-up function speculations:
Intelligent content recommendation system
Provide personalized content recommendations for users based on their browsing preferences, attention records and other data.
Theme communities and diversified social networks
The Square may launch themed communities based on interests and projects. Users can join specific communities (such as DeFi, NFT, etc.) to find like-minded users and enhance their sense of belonging to the community.
Real-time interaction and rewards for users during live broadcasts
The live broadcast function that has been opened in the square allows KOL users to communicate with fans through live broadcast. In the future, real-time market interpretation, real-time display, question and answer and other activities may be added to enhance the practicality and diversity of live broadcast.
Task system and points incentive
In the future, a task system may be introduced to launch more types of tasks and reward mechanisms, such as daily tasks, weekly challenges and achievement systems.
Creator Sharing Mechanism and Fan Subscriptions
The creator profit sharing and fan subscription functions are introduced. High-quality creators can open "fan subscription". After paying for the subscription, fans can enjoy exclusive content or market analysis, and the creators will get a share of the subscription fees.
Creator income and multi-dimensional reward mechanism
In addition to check-in points and content mining, the square may add reward mechanisms based on content likes, comments, reading volume, etc., to attract high-quality creators to contribute content and improve the UGC ecosystem.
Creator Growth Center and Training Program
Provide a growth center for creators, add exclusive training programs, content planning guides, etc., to help novice creators grow into high-quality content producers.
Personalized user homepage and achievement display
User homepages may include achievement display functions, badges, etc., allowing users to showcase their personal style and growth and increase their enthusiasm for interaction.
2.4 Future Outlook: A collection that meets all user needs
With the support of these functions, the Plaza is expected to become a one-stop platform for crypto users that integrates information, social networking, learning and interaction, and realize the true experience integration of "information + Twitter + WeChat + Tencent Meeting":
3. Recommendations for different user types and top accounts in the Plaza👀
The core resource of a content community should be the creators. As the core resource producer of the content community platform, high-quality creator resources must interact with the recommendation system at each stage of the life cycle. By interacting with creators at different stages through the recommendation system, the entire square ecosystem can run better!
3.1 Square User Classification
Square users can be roughly graded according to the quality/frequency and influence of content output, and every user can rise by continuously producing content. Constantly encouraging users to upgrade their levels on their own is the core value of Square products!
Top creators: Top creators are the main content producers in the square and are also opinion leaders of the platform. The content they publish is usually of high quality and authority, they have accumulated a large number of fans, and have a high influence in the square.
Mid-level creators: Mid-level creators are important content contributors in the square. They usually have certain market experience and fan base. Although their content influence is not as great as that of top creators, they also provide a large amount of high-quality content for the square.
Novice creators: Novice creators are content producers who have just joined the square. They are in the initial creation stage, the content they publish is relatively basic, and the amount of interaction is relatively small.
Oscillating creators: Oscillating creators are users who post content erratically and do not participate frequently. Their creative behavior is sporadic, and they usually only post content on topics of interest or specific activities.
Content viewers: Content viewers are the main content consumers of the square. They do not participate in content production, but mainly browse and interact, mainly to obtain information, learn investment knowledge and participate in discussions.
3.2 Types of content creation and recommendations from top bloggers
Binance Square provides users with rich content and learning resources. Whether you are a contract/spot trading user, a financial management user or a hair-raising user, you can find content and learning directions that suit your needs in the Square. Different types of creative content should be recommended for different types of users. The following is an introduction to various creators in the Square, which can help everyone use the Square resources more efficiently. (There is no order of ranking, and the number of recommendations is limited by the editor's knowledge)
Creator of single
Content features: Mainly focuses on price analysis and trading strategies for contracts and spot, suitable for users who want to follow market experts to trade. It will publish real-time price trend analysis and strategies according to market conditions to help users judge the timing of buying and selling.
Suitable for users: contract users and spot users. Order-based content can help these users learn market analysis ideas and improve their market judgment capabilities.
Recommended accounts: @颜驰Bit @艾叔 @Crypto交易员朱一旦 @无邪Crypto
Tutorial Creator
Content features: Focus on sharing tutorials on financial management and profit-making, helping users understand how to participate in platform activities and financial management projects. Their content usually details the operation process and precautions, suitable for novice users and financial management users.
Suitable for users: financial management users and novice users, especially those who are interested in platform activities and financial products can get detailed tutorials and profit strategies from it.
Recommended account: @PhyrexNi @Marktowin-项目投研家 @泵泵超人 @加密狗
Technology creator
Content features: Focusing on the technical analysis of market data, they use tools such as charts and indicators to deeply interpret market trends and provide users with more professional trading references. These contents are suitable for users who want to trade through technical analysis.
Suitable for users: Contract and spot users who are interested in technical analysis. They can gain a deeper understanding of market data through technical content and improve their analytical skills.
Story Creator
Content features: Sharing their real experiences in the cryptocurrency circle, including successful and failed investment stories. By sharing their own investment journeys, these creators help other users get inspiration from real cases and avoid common pitfalls in investment.
Suitable for users: Users who are interested in investment experience and stories, especially those who like to learn from others' experiences. Story content helps users gain more realistic investment insights.
News Creator
Content features: Focus on publishing news and policy information of the crypto market, helping users to understand global market trends at the first time. Their content is updated frequently, and the information source is authoritative and reliable, which is an important source of information for spot and contract users.
Suitable for users: Spot and contract users who need to understand market dynamics in real time. Information content can help these users better track market changes.
Recommended account: @Binance News @吴说区块链 @BlockBeats @深潮 TechFlow
Official Account
Content features: Responsible for publishing platform announcements, event notifications, new feature introductions and other information to ensure that users can keep up to date with the latest developments of the Binance platform.
Suitable for users: All Plaza users. Official content helps users better understand and use platform functions and is the main channel for users to obtain official information.
Recommended account: @币安广场 @币安中文社区 @币安Binance华语 @新手学堂天使自治社区
Celebrities
Content features: He is a well-known figure in the cryptocurrency circle, his words are credible, and his every move is watched by countless people.
Suitable for users: All Square users.
Recommended account: @CZ @Yi He @Justin Sun孙宇晨 @DiscusFish
4. How to get benefits from the square as a user🤑
Now comes the part that everyone is most concerned about. How can users benefit from the Plaza? First of all, the rich content and interactive methods allow users to not only learn and obtain market information, but also pay attention to the strategies and operations of excellent bloggers and find a profit method that suits them. In addition, the Plaza itself also provides many benefits for users. If you participate more, you will have the opportunity to get high rewards.
4.1 How to attract KOL users to the Plaza faster
For users who already have a certain fan base or content production capabilities, Binance Square is a platform with great potential for expanding influence and converting profits. Binance's strong market influence can help KOLs quickly transfer and expand their fan base, achieving healthy growth.
Seamless transfer and fan growth: Binance's market position helps KOLs to transfer their fans seamlessly, helping KOLs to quickly accumulate fans in the Plaza. In addition, the Plaza will recommend and expose high-quality content, allowing KOLs to continue to grow their fans, forming a virtuous circle.
Stable fan interaction platform: Binance Square is more inclusive than other platforms. As long as the content complies with community rules, there is no need to worry about account suspension. It is a reliable fan contact channel.
High-quality content attracts attention: For users who have a foundation in content production, publishing high-quality market analysis, trading strategies and tutorial content will be more likely to attract the attention of Square users.
Creator rewards and learning opportunities: As the number of fans grows, the Plaza will certainly support high-quality creators, such as awarding trophies and medals. Invite them to participate in creator learning camps to continuously improve their industry status and gain more exposure and benefits.
4.2 How can ordinary users get benefits as quickly as possible?
As the main content consumers of the Plaza, ordinary users can also gain benefits through various channels:
Learn KOL strategies and optimize trading decisions: Ordinary users can learn from top KOLs’ market analysis and trading strategies and accumulate practical investment skills. This not only helps users optimize investment decisions, but also reduces trial and error costs and increases trading returns.
Understand market trends and seize market opportunities: There is a large amount of information content in the square to help users keep abreast of important information such as market trends and policy changes. This is very important for spot and contract users, helping them to seize market opportunities in a timely manner and improve trading returns.
Try content creation: Ordinary users can also try to publish content, such as sharing their own opinions or experiences, gradually accumulate fans, and gain further benefits through content creation.
4.3 Rewards for all users
Binance Square provides a series of universal reward mechanisms for all users. Any user can earn points and benefits in the following ways:
Newbie Benefits
Binance Square’s latest novice task allows new users to earn 100 points by simply posting their first post. These points can be exchanged for fee refund coupons, which are approximately equal to 0.05 BNB (30 USD), effectively reducing transaction costs.
How to complete: Go to the Creator Center, click "Sign in", and scroll to the "Newbie Tasks" column to receive points.
Essay Competition
The Plaza occasionally holds essay competitions to encourage users to share their analysis of project development or market prospects. Excellent content selected can receive high rewards, bringing tangible returns to creators.
Content mining and rewards
The Square has a content mining mechanism. Users can purchase tokens through the Square article links, and part of the transaction fees generated during the purchase will be returned to the article publisher.
The square allows users to reward creators' content, supporting creators to obtain direct economic benefits.
Official Exchange Meeting Rewards
Users can participate in Binance Square's official livestreaming sessions and communicate online with KOLs and industry leaders. They will have the opportunity to gain practical investment knowledge and receive microphone rewards or chat room red envelopes during the participation process.
Live video sales
Video live streaming can also generate revenue through Binance Square’s content mining mechanism. Creators can share products and recommend tokens during live streaming, and earn revenue through fans directly purchasing related tokens or products in the live streaming room.
at last
From Binance's emphasis on the Square sector, we can see that in the future, more resources will inevitably be tilted towards the Square, either in terms of traffic support or direct capital investment, and these will eventually be fed back to users. Therefore, we should actively participate and strive for these opportunities, and make full use of the functions and rights of the Square!
After all, users and platforms complement each other and are indispensable to each other. Only when users and platforms complement each other and move forward together can Binance consolidate its position as a top exchange and continue to lead the industry for a long time!
