Not because it makes them look better...

But because of THIS psychological trick that manipulates your brain.

That's why Google, Microsoft, and Airbnb are all doing it.

Here's the full explanation:🧵
#
Your brain has a secret weakness.

Big Tech discovered it by accident.

Now Google, Microsoft, and PayPal are exploiting it to control how you think about their brands.

The science behind it is both brilliant and terrifying:
Look closely at these new logos.

They're not just simpler - they're starting to look eerily similar.

Sans-serif fonts. Basic shapes. Limited colors.

It's like they're all following the same hidden playbook.

But why? The answer lies in human psychology:
Our brains process visuals 60,000 times faster than text.

And here's the fascinating part:

The simpler the visual, the faster we process it.

This is why companies are racing to simplify their logos. But there's more to this story...

Take Google's evolution:

1999: Complex, shadowed text
2010: Glossy, 3D effect
2015: Flat, sans-serif font

Each iteration got progressively simpler.

The result?

42% of consumers perceive brands with modernized logos as more trustworthy.

Microsoft followed a similar path:

• Removed all gradients
• Eliminated shadows and depth
• Switched to basic geometric shapes

But the real genius? These weren't just aesthetic choices...
These changes were driven by the digital revolution.

Logos today need to work across dozens of platforms:

Think tiny app icons. Social media profiles. Website headers.

And that's just online.

The rise of wearables (e.g. Apple Watch) accelerated this trend...
Complex logos break down at small sizes.

Gradients become muddy.

Detailed illustrations blur.

Fine text becomes unreadable.

This is why Airbnb made a controversial decision in 2014:
They scrapped their casual script font for the "Bélo" symbol.

A simple, continuous line forming a unique shape.

The internet erupted in mockery - comparing it to various body parts.

But Airbnb knew something critics didn't:

We put a lot of research and work into this thread before reading it.🙏 🚨

Very Important 🚨 Please follow @Coinaute e and 🩷Like + Comment and ✅ Share #binance #MarketDownturn rn

The cryptocurrency world witnessed one of its most shocking collapses on May 7, 2022, when LUNC (Terra Luna Classic) plummeted from around $119 to a mere $0.00001 in a single day. This catastrophic event left investors reeling and the Terra ecosystem in shambles. Here’s a breakdown of what led to this dramatic fall and its aftermath.

What Happened to LUNC?

LUNC was an integral part of the Terra blockchain, a platform designed to support algorithmic stablecoins like TerraUSD (UST). The ecosystem was praised for its innovative approach, but that innovation turned into its Achilles’ heel. A chain of events, triggered by systemic flaws, led to LUNC’s catastrophic collapse.

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Why Did LUNC Crash?

1. TerraUSD (UST) Depeg

At the heart of the crash was the failure of UST, an algorithmic stablecoin designed to maintain a 1:1 peg to the US dollar. Instead of being backed by fiat reserves, UST relied on a complex algorithm tied to LUNC. When UST lost its peg, confidence eroded rapidly, triggering a sell-off of both UST and LUNC.

2. Liquidity Crisis

As panic spread, the Terra ecosystem faced a liquidity crunch. Investors were desperate to offload their holdings, but the lack of available buyers created a vicious cycle of plummeting prices. The liquidity shortage amplified the crash and left many unable to exit their positions.

3. Market Panic

The price drop sparked widespread fear. Investors, fearing a total loss, rushed to sell their LUNC holdings. This wave of panic selling caused an even sharper decline in price, fueling the downward spiral.

4. Algorithmic Flaws

Critics have long pointed out vulnerabilities in Terra’s algorithmic model. The system relied heavily on the assumption that market confidence in UST and LUNC would remain stable. When this assumption failed, the algorithm could not stabilize UST’s value, leading to an uncontrollable feedback loop of devaluation.

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What Were the Consequences?

The LUNC crash had far-reaching impacts, both financially and reputationally:

Massive Loss of Wealth: The collapse wiped out billions of dollars in market value. Retail investors and institutions alike suffered devastating losses.

Ecosystem Reputation Shattered: Terra, once seen as a beacon of innovation, became a cautionary tale of over-reliance on untested economic models.

Ripple Effect on Crypto Markets: The crash shook confidence in algorithmic stablecoins and the broader crypto market, leading to increased scrutiny and regulatory attention.

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Lessons from the LUNC Crash

The fall of LUNC serves as a stark reminder of the volatility and risks inherent in the cryptocurrency market. Algorithmic models, while innovative, require robust safeguards to prevent catastrophic failures. For investors, the crash highlights the importance of due diligence and diversification to mitigate potential losses.

The LUNC incident will likely remain one of the most significant events in crypto history—a story of ambition, innovation, and the perils of flawed execution.

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Final Thoughts

While the Terra ecosystem is attempting to rebuild, the scars of May 7, 2022, linger. As the crypto industry moves forward, both investors and developers must take these lessons to heart to prevent a similar disaster.
#BTC100K! #CryptoHistoricMoment #CryptoMarketHype