Fundamental analysis (FA) 

Fundamental analysis is a 
framework that aims to 
identify the "true" value of an 
asset. Fundamental analysts 
study economic and financial 
factors to figure out if the 
market's valuation of an asset 
is fair. Those factors could be 
macroeconomic factors like 
the state of the global 
economy, the overall industry condition, or businesses connected to the 
asset (if there are any). 
Again, the goal here is to establish whether an asset is undervalued or 
overvalued. Suppose that Alice rigorously studies a cryptocurrency –Bobcoin – which trades for $10. But Alice's findings indicate that the asset 
should actually be worth $20. In this case, she might decide to buy lots of 
Bobcoins as she believes that the market will eventually value them at 
$20. 
On the topic of cryptocurrency-specific fundamental analysis, it's worth 
noting that some consider on-chain metrics when conducting their 
research. On-chain metrics is an emerging field of data science. It is 
concerned with data that can be read from public blockchains: network 
hash rate, distribution of funds, the number of active addresses, etc. By 
taking this abundance of public information, analysts can create 
sophisticated indicators that measure the network's health. 
Fundamental analysis is popular in the stock markets, but it's perhaps not 
very suitable for cryptocurrencies in their current state. The asset class is 
so new that there simply isn't a standardized, comprehensive framework 
for determining market valuations.  
What's more, much of the market is driven by speculation and narratives. 
As such, fundamental factors will typically have negligible effects on the 
price of a cryptocurrency. However, more accurate ways to think about 
crypto asset valuation may be developed as the market matures. 

Want the low-down on fundamental analysis?  
Check out the Binance Academy article: 
⬥ What is Fundamental Analysis (FA)? ➤ bit.ly/AcademyEBook1

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What is investing? 

You might hear people talking about trading financial instruments, but you 
might also hear them talking about investing in them. The aim in both of 
these activities is similar (let's make some monaaay!), but they're 
somewhat different in their methodologies. 
When you invest in something, you're hoping to get a return on that 
investment – the goal is to get back the money you put in, plus some 
more. For example, you could buy a run-down fast food restaurant for 
$100,000, fix it up, and try to resell it for $500,000 in a few years. Youcould also buy a stake in a small startup, believing that the stake will be 
worth a lot more when the business grows. 
But wait, we hear you ask, isn't that what traders do? Not quite. Yes, a 
trader might buy shares in a business, but they're playing on a shorter time 
frame. Traders frequently enter and exit positions to generate smaller 
returns over a number of trades. Investors, on the other hand, generally 
take a more passive approach – they invest capital into ventures or assets 
that are likely to generate a larger profit on a longer time frame. 
But how do you decide what to buy and sell? You might get lucky randomly 
picking stocks and flipping a coin to decide whether to buy or sell them, 
but it won't net you consistent returns. Most traders instead conduct some 
form of analysis to decide what moves to make next. Broadly, the types of 
frameworks used can be broken down into two categories – fundamental 
analysis and technical analysis. Let's talk about those. 

Trading Basics 

What is trading? 

It's probably wise to kick 
things off with a 
definition of the topic 
we'll be discussing. A 
staple of economics, 
trading simply refers to 
the buying and selling of 
assets. When you buy 
your groceries at the 
local shop, that's a trade. When you exchange your old PC for a new game 
console, that's a trade. We could go on forever here. To cut a long story 
short, any activity where you give something to someone in return for 
something else is a trade. 
This principle really extends to the financial markets. You trade financial 
assets like stocks, bonds, Forex pairs, options, cryptocurrencies, etc. Don't 
worry if you don't know what any of those are yet. By the end of this book, 
you'll be an expert! 

What is investing? 

You might hear people talking about trading financial instruments, but you 
might also hear them talking about investing in them. The aim in both of 
these activities is similar (let's make some monaaay!), but they're 
somewhat different in their methodologies. 
When you invest in something, you're hoping to get a return on that 
investment – the goal is to get back the money you put in, plus some 
more. For example, you could buy a run-down fast food restaurant for 
$100,000, fix it up, and try to resell it for $500,000 in a few years. You 
5
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