A crypto airdrop is a marketing strategy where Web3 startups directly deposit digital tokens into the wallets of active blockchain community members as a gift.
An airdrop is an unsolicited distribution of a cryptocurrency token or coin, usually for free, to numerous wallet addresses. Airdrops are often associated with the launch of a new cryptocurrency or a DeFi protocol, primarily as a way of gaining attention and new followers, resulting in a larger user base and a wider disbursement of coins.
Airdrops aim to take advantage of the network effect by engaging existing holders of a particular blockchain-based currency, such as Bitcoin or Binance in their currency or project.
A crypto airdrop is a marketing strategy used by blockchain-based projects that involves divvying out free tokens en masse as part of a broader promotional initiative. This is done as a direct deposit into a user’s crypto wallet.
At the intersection of blockchain and guerilla marketing, these public campaigns are designed to increase awareness about a startup company’s platform or product and encourage widespread adoption of its native token
The goal is to grow a platform’s user base in a way that doesn’t encourage a big sell-off by token recipients.
Crypto airdrops debuted through the Auroracoin project in 2014. Since then, they’ve grown in scale and have been used by some of the biggest names in crypto.