LIVE#BNB which stands for Binance Coin, has gained significant popularity and value for several reasons:
1.Strong Utility: BNB can be used to pay trading fees on the Binance platform with a discount. This incentivizes users to purchase and hold BNB.
2. Binance Chain and Binance Smart Chain: Binance launched its own blockchain platforms where BNB plays a key role in transaction fees and is used as the native cryptocurrency.
3. Token Burn: #Binance periodically conducts token burns, removing a portion of the circulating BNB from the ecosystem, which can decrease supply and potentially increase scarcity and value.
4 Ecosystem Growth: Binance has incubated and invested in many projects which use BNB as a primary or secondary means of transaction or collateral, further integrating the token into the broader crypto ecosystem.