P2E Games 'Normalize' Crypto in Emerging Markets
Play-to-earn blockchain games are driving crypto adoption in emerging markets, particularly in Southeast Asia, Latin America, and Africa. Experts attribute this growth to their accessibility, economic opportunities, and community-building benefits. One expert believes play-to-earn games can serve as a bridge to mass crypto adoption by leveraging the popularity of gaming and introducing users to the financial aspects of Web3.
Normalization of Crypto
Despite an apparent decline in user interest in some regions, play-to-earn (P2E) blockchain games have continued to grow in popularity in emerging markets, as evidenced by the latest Chainalysis Crypto Adoption Index. Experts suggest that this trend is contributing to the normalization of crypto in these regions.
The experts also argue that P2E blockchain games have helped create a generation for whom tokens are as familiar as âtouchscreens or the internet.â Commenting on the apparent rise of P2E games, particularly in Southeast Asia, Latin America, and Africa, Victor Yu, the chief operating officer of CARV, said the resulting increased crypto awareness âcould reshape the financial landscape for millions of people.â
Yu, whose platform is developing an identity and data layer (IDL) for gaming, artificial intelligence (AI), and other applications, explained that P2E games offer a unique opportunity for the financially excluded to earn, store, and transfer digital assets.
He added that such games are especially valuable in regions with high unemployment or economic instability. The COO asserts that P2E games are beneficial for the blockchain and crypto industry because they can be played by users with limited technical knowledge.â
âP2E games make earning and using cryptocurrencies accessible to a broader audience. With the proliferation of mobile-first platforms, users can dive into the world of blockchain without needing advanced knowledge of wallets, exchanges, or decentralized finance (defi) tools.â Yu said.
