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The key to effective positioning is self-reflection.
Ask yourself, “What do I envision for my brand? Where do I want it to go? And how long do I see myself committed to this?” Someone aiming for a one-year stint will approach things differently from a person planning to be in it for 70, 80, or even 90 years. The long-term perspective is crucial.
Consider the content you want to associate with your brand. It should reflect your unique strengths and specialization. While you can adjust your content over time, the core values that underpin it should remain steadfast.
It's important to reflect on these aspects before diving into content creation. We've seen cases where individuals dive into content creation, only to later abandon it or find it no longer aligns with their vision.
This can lead to a brand image that doesn't resonate with their true aspirations. Always keep the long-term in mind. Visualize your business model as a funnel. Ultimately, your goal is to guide your audience towards your platform and business, ensuring they become intimately familiar with your brand and niche.
 
Many struggle with translating their mental image of their brand onto paper. This can be a daunting task—how do you articulate what's in your head in a way that makes sense on paper?
 I recommend listing all the words that come to mind when you think of your brand. Then, upon reviewing them on paper, if something feels off or doesn't align, don't hesitate to strike it out. If a particular aspect doesn't resonate with your passion, mark it out.
 This process is essential for creatives, especially when we tend to overthink and overload ourselves. Try putting those words on paper; it may just offer the clarity you seek.
 
How can we infuse more storytelling into our content?
While we're consistently posting every day, there's often a disconnect in truly understanding the people behind these profiles. We focus heavily on providing valuable advice, sharing algorithm hacks, and discussing how to boost profile growth.
While these tactics are important, it's equally crucial to reveal the personalities driving these brands. Take, for instance, @EastonGladney, who regularly shares insights about his mental health workout routine. This gives us a glimpse into his personal interests, allowing us to connect on a deeper level.
Simple details like age can also serve as bridges for connection. If we're both 23, there's an instant rapport due to our shared generation. This is something we need more of in this space – a genuine showcasing of our human selves.
We often overlook the most human aspect of ourselves as creators on this platform. There's a perceived filter between being a creator and being a human, as if breaking that barrier would reveal a transparency that people truly value in WEB3.

Consider this: why not explore how your interests, like anime for instance, can be incorporated into WEB3? (Referring to Anime NFT Culture Ep. 4. By @ice_nfts @shotguncaio @joxiecoxie)
By merging your passions with WEB3 concepts, you're not only discussing your interests but also engaging with the technologies and trends shaping this space. Blend these elements together, and you have the ingredients for compelling content.
It's important to document your journey, including the setbacks and challenges you've faced. Bawsa has experienced firsthand how sharing personal stories can resonate with others.
By removing some of the filters we place on ourselves, we move beyond the label of 'creator' and embrace our true humanity. Embracing authenticity and being ourselves can be more than enough to forge meaningful connections with others.
By embracing transparency and an open-minded approach in documenting your journey, you're paving the way for an authentic brand image. If you consistently practice this for 6 to 9 months, the brand you're shaping will exude a genuine, organic appeal that's hard to overlook.
Consider Tony as a prime example. He delves deep into mental health discussions, a topic that resonates with many in this space. In a world where men, like Bawsa, often shy away from discussing their mental health struggles, having an advocate like Tony is monumental.
It positions Tony as an authority in mental health, solidifying his brand as the go-to resource for all things related to the topic.
 
Has WEB3 evolved from it's past traditions?
Currently, the WEB3 community still exhibits a strong tribalistic tendency, particularly with the whole PFP phenomenon and other aspects of the platform. While this attitude may have been ingrained in the industry, it's worth noting that WEB3 has evolved beyond a 50/50 split between creators and consumers.
In fact, creators now seem to be outnumbered by consumers. This emphasizes the need for creators to band together, support each other, and engage in more collaborations. Unfortunately, such actions are not as prevalent as they should be.
If we can collectively move away from this tribal mindset, growth will follow. Take, for instance, @yaikan_eth, who's currently active on Twitch. He's part of a team that actively supports and promotes one another. This collaborative spirit has resulted in collective growth.
If this same attitude permeates the content creator community at large, we're bound to witness significant growth across the board. Let's talk about harnessing the power of UGC, which stands for User Generated Content. This strategy involves mobilizing your community to create content within the niche of your brand.
It aligns perfectly with what Bawsa has accomplished. For instance, Bawsa connected with a young individual named 'Lyrics' (idk his name man), who is 16 years old. Lyrics expressed interest in rebranding and focusing on Gundam. Bawsa was enthusiastic about the idea, as he wanted to see more Gundam profile pictures in the WEB3 space.
Currently, besides himself, he could only think of @mattlopez313 using a Gundam PFP. Bawsa's interaction with Lyrics highlights an important point: people often find inspiration from the brands they admire. As the leader of your brand, why not engage other members of your community to become part of the culture we're striving to create?
Many of us aspire to achieve success in this space, but let's face it, it's a relatively small community. When we send out our 'Good Mornings,' it's often to the same familiar faces day in and day out.
So, why not leverage collaborations?
Why not rally together and champion a unified message?
Ultimately, we're all in this together.

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Chapter 1 — What is DPIN in RWA?
As we delve deeper into the captivating world of Real World Assets (RWA), the prominence of these RWA in Web3 continues to grow. The significance of understanding this landscape becomes even more apparent, with the assurance that the knowledge acquired will be invaluable in 2024.
This serves as the driving force behind the carefully curated panel, consisting of RWA experts who bring forth their wealth of insights and alpha to the stage. Learning from the likes of @ScottFooMusic, @IsleMarauder, and @ChrisThien931 has become a routine for the host, @Ice_nfts.
Each conversation with these industry experts unveils innovative ideas and tests the boundaries of existing concepts. The dynamic nature of this space makes predicting the future trajectory of RWAs a formidable task, but the stage is set, and the mic is now passed to the representatives from @cdao_io, Chris, and @mcdollar139.
 
i. RWA in the Entertainment Industry
Chris, with a background spanning a decade in the entertainment industry, brings a unique perspective to the RWA landscape. His expertise in cryptocurrencies and trading over the last three years has paved the way for the creation of something new within the Web3 industry.
Introducing the CDAO RWA project, Chris is set to share exciting insights into the world of RWAs, further enriching the audience's understanding of this evolving space.
 
ii. Navigating the Crypto Journey
McDolla, having embarked on his crypto journey as an investor and trader, adds another layer to the conversation. His experience witnessing tokens fluctuate from single to triple digits, and even plummeting to a few euros, positions him as a seasoned participant in the crypto space.
Aligning with Chris in the entertainment industry, McDolla sheds light on their endeavor to tokenize projects into RWA initiatives within the Web2 landscape.
 
Iii. Passing the Baton
As Ice passes the mic to the representatives from CDAO, he expresses his honor to be sharing the stage with RWA legends like Chris and McDolla. The introduction of Isle, the RWA expert for the Syndicates Network, adds another dimension to the panel.
Acknowledging Isle's prowess in both RWA and Marauder tech support, Ice emphasizes the collective learning experience that unfolds whenever these industry leaders convene.
 
iv. Sterling's Commitment to Web3
Sterling makes a commitment evident by rescheduling a meeting to join the discussion. His dedication to the Web3 industry and continuous learning is evident, setting the stage for a valuable contribution to the ongoing dialogue about RWAs.
 
v. Following the Money in RWAs and DPIN
Scott, a prominent figure in the music industry, emphasizes the need for continuous work and dedication. Despite the holiday season, his focus remains unwavering, aligning with the ethos of the Web3 community.
His commitment to covering all aspects of machine RWAs and DPIN, also known as Decentralized Physical Infrastructure, despite potential engagement concerns, underscores the importance of following the money.
 
a. Unveiling DPIN: A Teaser for the Future
Scott hints at the intertwined nature of RWAs and DPIN, sparking curiosity within the audience. The discussion transitions to Scott's responsibility in covering the expansive landscape of DPIN, which has seen substantial volume, signaling a compelling shift in the industry.
To comprehend DPIN, it's essential to grasp the concept of IOT, which stands for the Internet of Things. Scott drew parallels with common household devices, such as Apple watches and Amazon Bluetooth devices, that connect to the internet.
However, he introduced a paradigm shift—imagining these devices not merely as information conduits but as active participants capable of settling transactions and executing tasks.
Taking it a step further, Scott introduced the term "economy of things." This concept envisions IOT devices forming an actual economy, rewarding individuals for the data they contribute.
An illustrative example was presented through Wingbits, a project building on the Peak Network. Traditionally, flight data collected by enthusiasts went uncompensated, but now, with DPIN, individuals contributing such data can receive rewards, transforming a hobby into a valuable endeavor.
 
b. Real-World Examples
Scott delved into real-world scenarios where DPIN could revolutionize existing processes. Map metrics, for instance, could incentivize individuals to contribute their travel data, providing an alternative to centralized platforms like Google Maps.
This shift from data extraction without compensation to a user-centric approach aligns with the ethos of decentralization. The potential applications of DPIN extend beyond hobbies to diverse sectors.
Scott highlighted the opportunity for individuals in various industries, from healthcare to agriculture, to actively participate and be rewarded for their contributions. He introduced the idea of fractionalizing tasks within a sector, exemplified by smart mining and the utilization of drones for agriculture checks.
 
c. DPIN Adoption
The enthusiasm for DPIN isn't confined to speculative assets or crypto enthusiasts. Scott emphasized its potential to appeal to a broader audience, citing examples of individuals in unconventional sectors finding value and engagement.
The onboarding process becomes seamless, with DPIN offering a tangible connection to real-world activities without delving into complex blockchain terminology.
 
d. Industry Giants Embrace DPIN
Dispelling any notion of DPIN as a mere trend or speculation, Scott highlighted the involvement of industry giants. Companies like Vodafone, ANZ (Australia and New Zealand Banking Group), and Swift have entered the DPIN arena, signifying a shift from speculation to active participation.
 
The recent influx of established entities, including Airbus and Bosch, further solidifies the industry's commitment to the DPIN ecosystem.
 
e. Bridging the Gap Between RWAs and DPIN
As the conversation continued, Isle joined the discussion, bringing insights into the intersection of RWAs and DPIN. While underlining the potential of DPIN to onboard users seamlessly, he drew parallels with the financial realm.
Isle envisioned blockchain technology becoming the underpinning layer for the entire financial infrastructure, with tokenization becoming the norm. Isle shared his ambitious venture—a newsletter dedicated to dissecting individual protocols in the real-world assets space.
Recognizing the complexity of many white papers in this domain, his mission is to demystify and simplify these protocols for a broader audience. Isle’s newsletter aims to provide weekly insights into different RWA protocols, ensuring that even those unfamiliar with the intricacies of blockchain can comprehend the significance of these projects.
The intention is clear: break down the technical jargon and offer a simplified narrative that focuses on how these protocols benefit end-users. The newsletter doesn't stop at simplification; it extends its reach into crucial aspects like tokenomics, market positioning, and the feasibility of the underlying ideas.
Isle recognizes that readers, especially the end-user and consumer, are primarily interested in how these protocols can translate into tangible benefits and opportunities for them.
Isle's initial newsletter installment delved into the intriguing case of Block Apps, a company that entered the RWA space with a unique perspective. Established in 2015, Block Apps prioritized privacy, addressing a significant concern within the blockchain ecosystem.
The challenge of maintaining confidentiality while trading on public blockchains like Ethereum prompted Block Apps to create its own blockchain. Block Apps' solution involved the creation of a public mainnet attached to various private subnets, akin to the architecture of Avalanche.
This innovative approach allowed users to tokenize their assets while preserving privacy. The article provides an in-depth exploration of Block Apps' platform, including its account creation process, adherence to AML and KYC regulations, and the trading opportunities it offers.
For those intrigued by Isle's meticulous breakdown of Block Apps and eager to explore upcoming protocols, his newsletter serves as a valuable resource. With the first installment already released and a promise of more to come, readers can gain a deeper understanding of the evolving RWA landscape.
Check out Isle's newsletter, available through a link in his profile, and stay informed about the fascinating world of real-world asset protocols.
 
vi. Closing Remarks: Empowering the Audience through Knowledge
As we conclude this recap, it's evident that the world of RWAs and DPIN is dynamic, innovative, and filled with opportunities.
From Scott's insights into DPIN revolutionizing industries to Isle's commitment to simplifying RWA protocols, each perspective contributes to the overarching narrative of Web3's transformative potential.
In the ever-expanding of blockchain and decentralized technologies, knowledge becomes the key to unlocking opportunities.
Whether you're a seasoned enthusiast or a curious newcomer, staying informed about these developments ensures that you are not merely a spectator but an active participant in the future of connectivity and decentralized finance.

Chapter 2 — Transparency and Traceability
The space takes an unexpected turn as Ice hands the mic over to @WhizPill, sparking a conversation about their New Year's experiences and a surprising revelation from Whiz about "touching glass."
 
i. From Frustration to Success
Whiz shares his initiation into the Web3 space, driven by frustration at the lack of resources on cutting-edge topics. His determination led him to document and analyze the intersection of arts, culture, and tech.
 Astonishingly, his efforts not only garnered subscribers but turned into a source of income, with over 100 hours of audio content and 52 articles.
 
Ii. The Fruits of Unplugging
@ice_nfts commends Whiz on his prolific output and delves into the challenges faced as a content creator navigating the complexities of Web3.
 
Whiz acknowledges the steep learning curve but expresses hope that creators can implement Web3 technologies to enhance their content.
 
iii. Decoding RWAs with Whiz: A Writer's Perspective
Ice turns the conversation towards RWAs, questioning Whiz about his perspective as a writer.
 
Whiz confesses that this side of Web3 often flies over his head, highlighting the frustration associated with learning new, intricate concepts.
 
iv. Legacy Systems and Breaking Barriers
Scott interjects, sharing insights on legacy systems across industries and the challenge of breaking them. He emphasizes the rewards of overcoming these challenges and encourages collaboration among creators from different backgrounds.
Scott also provides a glimpse into his own journey in applying Web3 concepts to the music industry.
The conversation takes an intriguing turn as Scott discusses his efforts in collaborating with a major label to create a new aggregator, challenging the flawed system of speculative gambles in the music industry.
He emphasizes the need for a more reliable system for independent artists to navigate the complexities of deals and collaborations. The discussion wraps up with an invitation for collaboration.
Scott stresses the importance of learning together in this new space, irrespective of one's background, and highlights the potential for individuals from diverse industries to contribute valuable insights.
 
v. Networking while on Spaces
Ice expresses enthusiasm for the networking potential within spaces like the one they're currently in, emphasizing the bullish nature of such interactions.
 
The sentiment echoes the collaborative spirit of the Web3 community.
 
vi. Transparency and Traceability in Web3
The discussion shifts to Scott's insights on transparency and traceability in Web3, pointing out the delicate balance between having enough information and avoiding information overload.
Ice underscores the importance of illustrating this distinction concretely to ensure the responsible evolution of decentralized technologies.
 
a. Legacy Systems: The Challenge of Change
Ice reflects on the challenge of altering legacy systems, acknowledging the resistance to change when existing systems seem to work perfectly.
Using the music industry as an example, he highlights the intricate steps involved in transforming legacy systems, emphasizing the necessity to align demand, content, and delivery methods.
 
b. Critical Steps in Transformation: From Demand to Delivery
He stresses that altering the demand for a product, such as music, is the initial step in reshaping the system.
The subsequent changes in content and delivery methods must align with this demand shift. The complexity of these steps and the cascading effects of any missteps underline the difficulty of the transformation process.
 
vii. Blockchain's Role in Legacy Systems
Isle takes the mic, delving into the role of blockchain in disrupting legacy systems. He discusses the importance of decentralization in maintaining the continuous operation of systems, providing security and transparency.
Isle touches on the potential tokenization of the stock market and the transformative impact of blockchain on traditional finance.
 
a. Interoperability and Auditable Systems
Isle highlights the benefits of blockchain in making systems interoperable and auditable, reducing the likelihood of fund misallocation and fraud.
He introduces the concept of private subnets within blockchain infrastructure and expresses optimism about the coexistence of centralized mini-chains and a broader decentralized chain.
 
b. Web3 Music and the Future
The conversation circles back to the music industry, with Isle expressing optimism about the future of Web3 Music.
He acknowledges the flaws in the current music industry model, which primarily benefits giant corporations, and envisions a space for Web3 innovations in asset verification, finance, and decentralized finance (DeFi).
 
viii. Closing Remarks
Ice takes the opportunity to reset the room and redirect the conversation to the topic of RWAs, specifically addressing asset verification.
The ongoing exploration of RWAs promises further insights into their role in the evolving Web3 landscape.
As the conversation unfolds, the participants are poised to delve deeper into the intricacies of Web3 technologies, exploring their potential to reshape various industries.

Chapter 3 — Decentralized Asset Verification: Part 1
In the ever-evolving landscape of decentralized finance (DeFi), the verification of assets stands out as a critical challenge.
As our panelists delve into the intricacies of this topic, @IsleMarauder takes the spotlight to share insights into a protocol akin to block apps and Colony, both renowned for their asset management capabilities.
This protocol, however, takes a decentralized approach, eliminating central intermediaries in the verification process.
 
i. The Enigma of Decentralized Verification
Isle's ongoing research raises intriguing questions about the mechanics of this decentralized protocol. The comparison to @thecolonyxyz, where a third-party vault verifies items like Pokemon cards, sheds light on the complexity of creating a trustless system.
The verification involves sending an asset to a vault, obtaining an NFT as a redemption token, and allowing seamless, trustworthy trading. However, Isle hints at the necessity of central third parties for effective verification, leaving the door open for further exploration.
 
ii. Trusting the Untrusted
@ice_nfts steers the conversation towards the inherent challenge of trusting central third parties. The need for multiple entities in the verification process arises, and Isle acknowledges the tumbleweed effect – one problem leading to another.
The trust in third-party verification systems becomes a paramount concern, raising questions about potential fraud and the role of insurance in safeguarding transactions.
 
a. Legal Boundaries and Defaults
Scott provides a unique perspective by highlighting the absence of legal boundaries in DeFi transactions. He shares a cautionary tale about defaults on physical-backed assets and the detrimental impact on the space's reputation.
Scott emphasizes the importance of finding a balance between decentralized principles and establishing some form of legal recourse to ensure accountability in transactions.
 
b. Bridging the Legal Gap
Ice prompts Scott to consider a Web3 equivalent of the legal intermediaries seen in traditional transactions.
Scott introduces the concept of "Web3 RWA Escrow," an imaginative term that hints at the potential innovation needed to bridge the legal gap in decentralized transactions.
The conversation touches upon the need for decentralized legal experts or entities to ensure the security of high-value transactions.
 
c. Opening a Runway of Web3
Scott's reflection on the vast possibilities within the Web3 space underscores the limitless opportunities for innovative solutions.
He applauds Ice's suggestion, emphasizing the importance of identifying real problems and integrating blockchain solutions organically.
The potential for a Web3 legal infrastructure and escrow services emerges as a thought-provoking avenue for further exploration and development.

iii. RWAs: The Cake Analogy
As our panel discussion on decentralized asset verification nears its conclusion, Isle and @ScottFooMusic share further insights that add layers to the complex landscape of DeFi.
The dialogue takes an interesting turn as Isle introduces a cake analogy to shed light on the current state of Real World Assets (RWAs) in the DeFi space.
Isle likens RWAs to a cake, portraying them as a blend of centralized entities forming the cake's base, with decentralization and transparency acting as sprinkles or condiments.
In this analogy, Isle suggests that, while decentralization might eventually become the cake itself, the current reality involves central entities managing key aspects of the system.
Transparency and decentralization, in their current form, serve as additional layers, highlighting the delicate balance required in the evolving landscape of decentralized finance.
 
a. Centralization, Transparency, and Accountability
Scott aligns with Isle's analogy, emphasizing the need for accountability in the current state of affairs. He envisions a future where KYC (Know Your Customer) and AML (Anti-Money Laundering) processes could be integrated into blockchain protocols like Cantor.
This, according to Scott, could serve as a centralized safety step on top of existing security measures. The discussion expands into the potential emergence of new protocols, adding layers of complexity to the ever-growing possibilities within the DeFi space.
 
b. Streamlining the Verification Process
The conversation takes a practical turn as Scott discusses the need for more streamlined services within the DeFi space. He envisions specialized entities that focus on specific asset categories, such as watches or real estate.
This streamlining, according to Scott, could enhance the efficiency of the verification process, bringing more clarity and reliability to the decentralized asset management ecosystem.
 
iv. Closing Remarks: Web3 Escrow and Enforcement Mechanisms
The dialogue concludes with a contemplation on Web3 escrow services and trust accounts. The critical question arises: who or what will enforce these mechanisms in case of discrepancies?
Isle, Scott, and Ice delve into the possibilities, considering entities, protocols, or a combination of both as potential enforcers. The uncertainty surrounding these enforcement mechanisms reflects the ongoing exploration and experimentation within the DeFi space.
As the panelists express their thoughts on the future, it becomes evident that the DeFi landscape is a dynamic tapestry of challenges and potential solutions. The interplay between centralization, transparency, and accountability continues to shape the narrative of decentralized asset verification.

Chapter 4 —Chain Link: A Cornerstone for Secure and Interoperable RWAs
In a recent online discussion, participants delved into the complexities surrounding the integration of real-world assets (RWAs) into the decentralized world of Web3.
The conversation touched upon critical issues, such as asset security, blockchain protocols, and the role of centralized entities in facilitating transactions.
In this recap, we'll explore the key insights shared during the conversation and analyze potential solutions to the challenges posed by RWAs in the rapidly evolving landscape of Web3.
 
i. Understanding the Concerns
@auntiepaca initiated the discussion by expressing concerns about the security of digital wallets and the potential risks associated with mainstream adoption of Web3.
The fear of losing assets tied to digital wallets, especially in scenarios like real estate transactions, where the stakes are high, emerged as a common worry among the participants.
 
ii. Chain Link's Role in Addressing Concerns
@ScottFooMusic highlighted the significance of Chain Link's CCIP (Cross-Chain Interoperability Protocol) in addressing security and settlement issues related to RWAs.
He emphasized that despite concerns, RWAs are already mainstream, with major financial institutions like Swift, Vodafone, and others actively participating. Scott encouraged participants to explore Chain Link CCIP for a comprehensive understanding of collateral settlements and cross-chain operations.
 
a. Tokenization of Real Estate and Chain Link's Importance
@IsleMarauder expanded on Scott's insights, stressing the integral role of Chain Link in the tokenization of real estate. He emphasized the necessity of owning Chain Link for those interested in RWAs, describing it as a protocol that is essential for both RWAs and blockchain in general.
Isle sees Chain Link as a long-term player in the space, asserting its importance in ensuring the security and interoperability of assets.
 
b. Dispute Resolution and Centralized Intermediaries
Isle raised an important point about the need for centralized entities to manage disputes in the event of a wallet being drained. He explained that in cases of asset loss, a dispute resolver, akin to a third-party court system, would play a vital role in verifying the legitimacy of claims.
 
Dispute resolution emerged as a key concern, with the need for a reliable central authority to handle such situations effectively.
 
iii. Verification of Real-World Assets
@mcdollar139 addressed the challenges associated with verifying real-world assets, emphasizing the need for intermediaries to validate and facilitate transactions.
He highlighted the creation of job opportunities and industries in the space, suggesting that intermediaries could play a crucial role in ensuring genuine and timely transactions.
 
iv. The Role of Parcel in Real Estate Speculation
Scott brought attention to Parcel, a platform enabling speculation on rising and falling real estate markets globally. He described it as a decentralized trading platform for real estate, allowing users to bet on market trends.
Parcel provides a unique opportunity for users to engage in real estate markets without significant financial barriers.
 
a. Lowering Barriers to Real Estate Investment
The conversation circled back to the accessibility of real estate investment, with @ice_nfts expressing enthusiasm for platforms like Parcel.
He acknowledged the challenges of hefty down payments for traditional mortgages and praised platforms that lower the barrier to entry.
Ice sees these platforms as not only investment opportunities but also as educational tools, encouraging users to learn more about real estate.
 
v. Closing Remarks
The dialogue surrounding RWAs in Web3 highlighted both challenges and potential solutions.
From concerns about security and dispute resolution to the role of platforms like Parcel in making real estate investment more accessible, the conversation showcased the multifaceted nature of integrating real-world assets into decentralized systems.
As the Web3 space continues to evolve, addressing these challenges will be crucial in unlocking the full potential of blockchain technology in real-world applications.

Chapter 5 — Decentralized Asset Verification: Part 2 (3m 10s)
Continuing the discussion from Chapter 3, experts in the blockchain space delved into the challenges surrounding the verification of tokenized assets in the decentralized finance (DeFi) ecosystem.
The conversation, led by @ice_nfts and featuring industry professionals such as @ChrisThien931 and @mcdollar139, highlighted the complexities associated with bringing real-world assets onto blockchain platforms.
This recap aims to provide a detailed overview of the key insights and perspectives shared during this insightful discussion.
 
i. The Verification Dilemma
The conversation kicked off with Ice playfully prodding Chris about his presence in the discussion.
After a brief absence, Chris reappeared, and the focus shifted to the challenges of verifying tokenized assets, especially in the context of real estate, precious metals, and collectibles.
 
a. Chris’ Perspective on Asset Verification
Chris, representing a team (@cdao_io) actively involved in building decentralized applications, pondered over the hurdles faced in the verification process.
Acknowledging the absence of a robust standard, he emphasized the need for trustworthy entities with expertise to perform asset assessments.
The discussion highlighted the power struggle inherent in decentralized verification, drawing parallels between traditional banking assessments and the requirements of web3 platforms.
 
b. The Uphill Journey of Tokenized Assets
As Ice elaborated on the difficulties of verifying tokenized assets, such as real estate or a Pokémon card, Chris expressed that the current standards were insufficient.
He suggested the necessity for external parties to audit and validate assets, establishing credibility in the decentralized space.
Despite recognizing the potential of tokenization trends, Chris admitted that the journey toward effective verification was still in its early stages.
 
c. Mcdolla’s Perspective
Mcdolla, seizing the opportunity to contribute, saw the challenges as an avenue for new job opportunities.
Drawing parallels with auditors ensuring shareholder protection, he envisioned a role for intermediaries facilitating asset transactions and verification.
The importance of accountability in transactions was emphasized, highlighting the need for trustworthy entities in the decentralized landscape.
 
d. Jana’s Perspective
@TheJanaNFT, having recently joined the discussion, conveyed her enthusiasm for decentralized finance and RWA (Real World Assets).
She highlighted the inclusivity that RWA brings, allowing even ordinary individuals to participate in opportunities previously inaccessible.
Her mention of a project involving the tokenization of physical mining piqued the interest of the participants.
 
ii. RWA Enthusiasm and Future Prospects
Jana's excitement over a project involving the tokenization of mining operations resonated with the audience.
She described how individuals could contribute funds to support the entire mining process, from extraction to industry.
The prospect of democratizing investments in tangible assets like minerals intrigued the participants, showcasing the potential of RWA in creating new opportunities.
@auntiepaca, captivated by the idea of mining valuable gems, expressed a keen interest in participating in such projects.
Her enthusiasm added a lighthearted touch to the discussion, with Ice jokingly suggesting a division of the spoils between diamonds and other stones.
 
iii. Closing Remarks
The discussion provided a comprehensive view of the challenges and opportunities associated with decentralized asset verification in the evolving landscape of web3 and DeFi.
As the industry continues to develop, the need for standardized verification processes, trustworthy intermediaries, and innovative solutions becomes increasingly evident.
The enthusiastic responses from participants like Jana and Auntie underscore the growing excitement and interest in the potential of RWA within the decentralized finance ecosystem.
As technology advances and standards emerge, the path to seamless asset verification on blockchain platforms may become clearer, opening doors to new possibilities in decentralized finance.

Chapter 6 — Decentralized Gaming with CDAO: Redefining the Casino Experience in Web3
In the last segment of the space, the spotlight shifted from the captivating conversation with @mcdollar139 and @ChrisThien931 to the dynamic team behind @cdao_io.
@ice_nfts, the host, turned the microphone over to Chris from CDAO, allowing the audience to gain insights into the ambitious project bridging the gap between the online and offline gambling industry.
 
i. A Web3 Casino Project
Chris, representing CDAO, began by providing a succinct overview of their project. CDAO is positioned as a web3 casino venture that seamlessly integrates both online and offline facets of the gambling industry.
Drawing on years of experience in the gaming platform under Web2, CDAO has not only ventured into the online domain but has also established a physical casino in the Philippines, forging partnerships with casinos globally, including those in Korea.
This extensive network of casino experts forms the backbone of CDAO, categorizing it as a Real-World Asset (RWA) project.
 
ii. RWA in Web3
The decision to bring RWA projects into Web3 is rooted in the unparalleled advantages offered by the global circulation of cryptocurrencies without currency restrictions.
Chris emphasized the distinctive nature of RWA projects, diverging from the typical ventures that often rely on speculative trading and lack substantial utility.
In contrast, CDAO positions itself with a real-world business component. Operating both online and offline, it ensures tangible value for its NFT holders.
Chris articulated that not all businesses are compatible with tokenization in the RWA model, and the focus should be on mutual success and understanding why tokenization is pursued for valuable RWAs.
 
iii. The Web3 Community and DAO Concept
Chris delved into the expansive nature of the Web3 community, characterizing its growth as exponential. He highlighted the importance of community size and shared values, emphasizing the mutual growth that could ensure long-term success.
With CDAO operating in the entertainment industry, the absence of currency constraints in Web3 opens the doors to invite people to join as 'bankers,' promoting the DAO concept.
The primary goal behind CDAO is to establish a decentralized, community-driven platform redefining the traditional online casino experience. Their vision includes providing a secure, transparent, and rewarding ecosystem for users worldwide, including NFT holders.
 
iv. NFTs and CDAO: Sharing the Profits
Ice posed a question that shed light on the inclusive nature of CDAO's model.
Chris affirmed that investing in a CDAO NFT allows individuals, even those not inclined towards gambling, to reap the rewards of the team's earnings in the gambling sector.
The NFT holders essentially become virtual shareholders, receiving a portion of the platform's profits.
The elucidation provided by Chris demonstrated the innovative approach CDAO is taking, merging traditional gambling with the decentralized, transparent, and inclusive ethos of Web3.
The conversation didn't end there, as @awisefo raised pertinent (this word means ‘important’) questions about the regulatory landscape and the potential classification of CDAO's model as a security.
The team addressed these concerns, underlining their commitment to compliance and legality.
 
a. CDAO's Profit Distribution Model
McDolla clarified that CDAO allocates up to 80% of its profits to token holders, who, by owning NFTs, are more akin to holding stakes in the intellectual property (IP) of the project.
This innovative approach positions NFT holders as contributors to the growth of the platform, allowing them to utilize the IP for their businesses.
Furthermore, 40% of the total profits from CDAO's casino operations, both online and offline, are reinvested into the liquidity pool of the MCD coin – the utility token of the platform.
This strategic move aims to unlock the value of the token and foster liquidity, emphasizing that the structure is not a direct representation of equity or debt.
 
b. Addressing Security Concerns and Regulatory Compliance
In response to Awf's query about government regulations and investor protection committees, the discussion shifted towards the challenge of integrating Web3 projects with the existing legal frameworks.
McDolla clarified that the issues of investor doxing and sharing revenue streams with the government are more pertinent to Web2 and traditional business registration processes.
CDAO, operating in Web3, introduces a paradigm shift where decentralized models and blockchain technology offer a different perspective.
While acknowledging the importance of compliance, McDolla hinted that the regulatory landscape might differ for projects rooted in the principles of decentralization.
 
v. Changing Definitions and Future of Tokenized Securities
@IsleMarauder contributed a thought-provoking perspective, foreseeing a future where tokenized securities become the norm. He emphasized that as governments co-opt blockchain technology, the definition of security might evolve to accommodate tokenized assets.
The coexistence of permissioned and decentralized chains, as seen in projects like Avalanche, may become a common trend.
 
a. Intersection of Decentralization and Mass Adoption
The conversation then touched on the evolving nature of decentralization in the face of mass adoption and government involvement. Awf expressed concerns about the potential loss of privacy and decentralization as Web3 integrates with traditional systems.
@ScottFooMusic and Isle acknowledged the potential compromises that may arise but highlighted the necessity of adapting to governmental norms for mainstream acceptance.
 
b. Multi-Chains and Country-Specific Chains
Isle brought up the idea of a future with a reduced number of prominent chains, envisioning a scenario where countries have their own dedicated chains.
The notion of chain factions, reminiscent of alliances in online gaming, became a fascinating metaphor for potential collaborations among countries with their respective blockchain networks.
 
vi. Closing Remarks
As the space approached its conclusion, the intricate discussions surrounding CDAO, security definitions, and the future of decentralization left the audience with a multitude of perspectives and questions.
The dynamic dialogue among industry experts hinted at the ongoing evolution of the crypto space and the challenges and opportunities that lie ahead.
The complex interplay between regulatory frameworks, decentralized principles, and the drive for mass adoption underscores the need for ongoing conversations and collaborative efforts within the crypto community.
As Web3 continues to unfold, projects like CDAO stand at the forefront, not only redefining the online casino experience but also challenging traditional notions of ownership and security in the blockchain era.

Chapter 7 — Author's Notes
Honestly, throughout the entire space, I paid attention while the panelist spoke. I sat back, doing my best to grasp the intriguing topic, which is not often discussed in web3 spaces.
Thanks to Ice for sharing these industry experts with the network. Towards the end, I joined and asked a few questions to the CDAO team. They mentioned that these NFTs wouldn't translate to equity, and holders wouldn't have the right to influence the business direction.
At that moment, I was confused, but after reviewing the recordings, it became clearer. The realm they're exploring is new and unregulated, making it highly interesting. If executed successfully, it could be significant for the web3 industry.
While tokenizing assets isn't illegal, profit sharing faces strict regulations in some western countries. In Asia, it's less regulated or even legal, but as a business becomes profitable, legal and financial complications may arise with the government. Taxation comes into play—does paying tokenized asset holders equate to expenses?
This is intriguing; if considered an expense, businesses might find a loophole to minimize taxes. It may sound like gibberish because I don't fully understand how it works. What CDAO is building, I approve.
For those who missed the session, I hope you enjoyed this recap.

#RWAs #blockchain #Chainlink $LINK #MultiChain #DAO

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Chapter 1 — Stars Arena and it's fiasco; all the things you need to know!
The recent turbulence surrounding Stars Arena has left many investors and enthusiasts in the NFT Web3 space questioning the stability and reliability of emerging projects.
In this recap, we delve into the Stars Arena situation, share insights from the community, and explore the broader implications for the NFT ecosystem.
 
a. Stars Arena: A Rollercoaster of Emotions
@Ice_NFTs, initially expressed concerns about the situation. The apprehension stemmed from the potential need to allocate more time to coordinate with ticket holders, a task that could be both time-consuming and emotionally taxing.
Despite the initial excitement of securing trading profits, there was an underlying skepticism about the project, with a hint of relief when it played out as expected.
 
b. Navigating the Aftermath
@Shotguncaio shares a pragmatic perspective on the aftermath of Stars Arena. Expressing intrigue about the project's recovery efforts, he emphasizes the importance of withdrawing substantial investments when the platform resumes operations.
Acknowledging the challenging road ahead, he highlights the significance of trust in the NFT Web3 space, emphasizing the potential uphill struggle for Stars Arena to regain credibility.
 
i. Yuga's Downsize: A Shift in Stability
The downsizing of Yuga, a company that once held a blue-chip status in the NFT space. This unexpected move raises questions about stability and security, prompting a discussion on the growing need for self-reliance in the face of uncertainties.
Ice reflects on the importance of building individual foundations as companies undergo transformations.
 
ii. A Glimpse into the Social-Fi Landscape: 9GAG CEO's Contrarian Approach
The 9GAG CEO's decision to hire more people amidst the uncertainties in the NFT Web3 space is noted as a departure from the norm. While the implications of this decision remain uncertain, it sparks curiosity about potential shifts in the industry.
 
iii. Cre8orsNFT's Role in Stars Arena Recovery
@4Baka, a member of the Cre8orsNFT project, provides insights into the Stars Arena situation from a community perspective. Highlighting successful efforts to freeze stolen assets, he expresses confidence in the recovery process.
However, he criticizes the hasty development and implementation of Stars Arena, pointing out the potential damage to the credibility of the entire community.
 
a. Learning from the Stars Arena Experience
The conversation evolves to discuss the surge in mass adoption driven by Stars Arena's innovative and enjoyable features. The excitement, however, was short-lived, leaving many feeling disillusioned.

Shotguncaio emphasizes the importance of community awareness and informed decision-making, encouraging individuals to evaluate the security of platforms before diving in headfirst.
 
b. Looking Ahead: Future Waves in the NFT Web3 Space
The dialogue concludes with reflections on the ephemeral nature of trends in the NFT Web3 space. Ice draws parallels between the initial allure of Stars Arena and the algorithmic boost on platforms like TikTok.
While acknowledging the potential of future applications, the author expresses a cautious approach and signals a focus on NFTs.
 
iv. Closing Remarks
The Stars Arena saga serves as a cautionary narrative, prompting the NFT Web3 community to reflect on the importance of trust, self-reliance, and informed decision-making.
As the landscape continues to evolve, individuals and projects alike must navigate the challenges and uncertainties with resilience and a commitment to building a sustainable future.

Chapter 2 — Exploring Social-Finance (Social-Fi) Potential in Blockchain
The world of blockchain and cryptocurrencies continues to evolve, bringing forth new opportunities and innovations.
In a recent conversation, two enthusiasts, @ice_nfts and @DrewRoberts, delved into the distinctive value propositions of Solana and Bitcoin in the context of Social-Fi (Social Finance).
This recap aims to explore their insights and shed light on the evolving landscape of blockchain-driven social interactions.
 
i. Understanding Solana's Appeal
In the discussion, Drew expressed his upcoming exploration of Solana and its potential impact on social fires. He acknowledged the significance of Hub3 and highlighted the need to load Solana into his wallet for a more in-depth exploration.
 
One notable aspect of Solana that caught Drew's attention is its remarkably low gas fees. The platform boasts a robust network effect within its community, with active participants who are notably vocal on platforms like Twitter. Drew emphasized the intriguing nature of Solana, drawing parallels to its appeal for the budget-conscious. He shared his engagement with various Solana NFTs and praised the vibrant community both online and in real life.
 
Drew highlighted the potential for influencers and developers in the Solana space, describing it as fantastic for networking and a relatively easy source of income. While he sees potential in Solana, Drew remains open-minded, recognizing the dynamic nature of the blockchain space.
 
ii. Friend.tech (FT) and Social-Finance
Drew drew parallels between his experiences with Friend.tech (FT) and the early days of social media platforms. He emphasized the importance of funding in the account to boost initial share prices and suggested that being a developer in the space is not only exciting but also lucrative.
 
Acknowledging the decentralized nature of the blockchain, Drew expressed his belief that Friend.tech won't be the final player in the Social-Fi arena. He committed to exploring all possibilities and platforms, drawing inspiration from the evolution of social media platforms before the dominance of Facebook.
 
iii. Unique Cultures of Blockchain Platforms
Ice chimed in, expressing his genuine intrigue about the differences between blockchain platforms. He pointed out that every blockchain has its unique culture and vibe, influencing the offerings within the space. This sentiment extends to Social-Fi, where the community dynamics play a pivotal role.
 
iv. Imagining Social-Fi in X
The conversation took an interesting turn when Ice and Drew contemplated the integration of Social-Fi features into another platform, referred to as X.
Drew envisioned the potential impact of Social-Fi features on a platform deeply involved in cryptocurrency, emphasizing its transformative effect on interactions and reply
 
v. Closing Remarks
In conclusion, the conversation between Ice and Drew offers a glimpse into the dynamic and evolving landscape of blockchain, with a specific focus on Social-Fi.
The distinct value propositions of platforms like Solana and the potential integration of Social-Fi features into existing platforms showcase the continuous innovation within the blockchain space.
As enthusiasts like Drew continue to explore and engage, the future of Social-Fi promises exciting possibilities for building thriving communities and making significant strides in the blockchain realm.

Chapter 3 — Navigating the Future of NFT Gaming
The intersection of blockchain technology and gaming has given rise to discussions around the future of NFT gaming. In a recent conversation between two individuals, @ice_nfts and @GroovyNFTs, various aspects of this evolving landscape were explored.
Groovy, a software engineer, provided valuable insights into the patterns observed in the social-fi platforms, the role of major companies like Panamoga Brands and Yuga in shaping the blockchain gaming space, and the dynamics between single-player and multiplayer content creation.
 
i. The Social-Fi Wave: Pursuit of Financial Gains
Ice initiated the conversation by questioning the potential of NFT gaming to become the future, to which Groovy highlighted the prevalent pursuit of financial gains among users on social-fi platforms.
He drew parallels with the trajectory of Social-Fi, where initial successes set the tone, but the subsequent wave often leads to both winners and losers. Groovy acknowledged the impact of the bear market, prompting individuals to seek profits across various platforms.
While not actively engaged in these platforms, Groovy emphasized the repetitiveness of the concept, suggesting that it might not be as groundbreaking as envisioned.
Despite lacking a crystal ball for predictions, he observed a recurring pattern – if a phenomenon occurs on one platform, it's likely to replicate across others, regardless of the blockchain or community involved.
 
ii. Major Companies Shaping Blockchain Gaming
Ice then steered the conversation towards the contributions of major companies like Panamoga Brands and Yuga to the evolution of blockchain in gaming.
Groovy acknowledged the substantial potential within blockchain gaming, citing examples like Starfield, a Web2 game with millions of players.
The entry of significant investments from companies like Panamoga Brands and Yuga, despite organizational restructuring, was seen as a strategic shift towards recognizing the true value in gaming and its capital-raising potential.
 
iii. Returning to Web3: The Inevitability of X
The discussion shifted to whether individuals facing losses might return to more traditional platforms (X) or exit the space entirely.
Groovy reflected on his own experience, noting that many individuals never truly departed from X. He highlighted the enduring nature of connections built in Web3, describing X as a home base that individuals return to.
Groovy found social-fi platforms amusing, emphasizing that similar connections and engagements could be formed on X without the strong emphasis on profit chasing.
 
iv. Content Creation in Gaming: Single-Player vs. Multiplayer
Drawing from his perspective as a software engineer, Groovy was asked about his preference for content creation in either single-player or multiplayer games.
He stressed the importance of keeping an open mind and investing in both avenues as a content creator.
According to Groovy, being adaptable to emerging trends is advantageous, and pigeonholing oneself into a single niche may limit opportunities.
 
v. Closing Remarks
In conclusion, the conversation between Ice and Groovy offered a multifaceted view of the future of NFT gaming.
The pursuit of financial gains on social-fi platforms, the strategic shift of major companies towards blockchain gaming, and the enduring nature of connections in Web3 all contribute to the evolving landscape.
As content creation becomes increasingly dynamic, embracing both single-player and multiplayer games may be the key to success for creators in this rapidly evolving space.
Groovy's insights as a software engineer added depth to the discussion, offering a unique perspective on the challenges and opportunities in the intersection of blockchain and gaming.

Chapter 4 — Dynamics of Web3 Gaming: A Closer Look at Social-Fi Platforms
The rapid evolution of Web3 gaming has brought forth a myriad of platforms, with Friend.tech (FT) at the forefront. However, a recent conversation has sparked questions about the genuine innovation within the derivatives of FT.
Are these platforms truly groundbreaking, or are they merely replicas?
In this recap, we delve into the insights shared by members of the community, particularly @4Baka and @hannesxda, shedding light on the challenges and opportunities within the Web3 gaming industry.
 
🔸 Friend.tech's Social-Fi Concept: A Closer Examination
When FT emerged, it introduced the concept of Social-Fi, a fusion of social interaction and financial elements. Yet, 4Baka, expressing disappointment with Star Arenas (formerly Star Shares), questions whether FT truly fosters a 'SOCIAL' environment.
According to @hannesxda, Star Arenas started as a personal project aiming to infuse a social element into finance. However, its rapid growth revealed vulnerabilities, turning it into a learning experience for the developer.
 
i. Lessons from Star Arenas: A Valuable Learning Experience
Despite challenges faced by Star Arenas, the community views it as a learning experience for a budding Cre8or.
The unexpected success underscores the extraordinary potential within the community. @Cre8orsNFT, @sidneyswift, @iamchillpill, and others affirm their commitment, turning adversity into a source of pride and a legacy to hold high.
 
🔸 Investing Wisely in Web3: A Fundamental Truth
Moving beyond the specific incidents, the conversation shifts to the fundamental truth in investing—committing only what one is willing to lose. @awf emphasizes the importance of managing finances sensibly and advocates for responsible investing.
In the volatile world of Web3, understanding and accepting the risks is crucial to avoid unnecessary stress and financial strains.
 
ii. Balancing Short-term Gains with Long-term Creation
The discussion then delves into the challenges developers face in balancing short-term gains with the long-term investment required for genuine creation in the Web3 gaming industry.
Many developers, driven by short-term gains, contribute to the industry's stagnation.
Awf highlights the need for developers to invest time in genuine creation rather than duplicating existing models, calling for higher standards in the industry.
 
🔸 The State of Social-Fi: Beyond the Shiny Facade
The conversation takes a critical turn as @ice and @awf dissect the current state of Social-Fi. They express concerns about the lack of groundbreaking projects despite considerable resources.
Awf questions why the industry is fixated on websites rather than transitioning to apps, and why blockchain technology seems confined to a bubble. The community is urged to hold projects accountable for copying and siphoning resources, emphasizing the need for innovation and creativity.
 
iii. A Call for Genuine Innovation
As the conversation unfolds, it becomes clear that the Web3 gaming industry faces challenges in achieving genuine innovation.
Developers are encouraged to break free from the confines of existing models and explore new possibilities.
The community, led by insightful members like Awf, is poised to champion genuine innovation, pushing the boundaries of what Web3 gaming can offer.
 
iv. Closing Remarks
In conclusion, the discussion surrounding Friend.tech and its derivatives provides a valuable glimpse into the dynamics of the Web3 gaming industry.
It is evident that innovation is crucial for the industry's growth, and the community plays a pivotal role in holding developers accountable for genuine creation.
As we navigate the evolving landscape of Social-Fi platforms, let us embrace the lessons learned and collectively strive for a future where innovation and creativity thrive in the Web3 gaming realm.

Chapter 5 — Writer's Notes
This article was published on X on 13 October 2023, you can find it on my X profile’s highlights tab.
#nft #socialfi #cryptocurrecny #Innovation #Solana-SOL

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Chapter 1 — Professionalism in Web3
One of the critical factors for project success is assembling the right team. In a recent discussion led by @SALAMANDER12_, a seasoned community manager and project developer, the conversation delved into the challenges and pitfalls of team building in the Web3 industry.
Joined by experienced professionals like @joeyvowels and @Kelano_eth, the dialogue provided valuable insights into the importance of understanding the unique dynamics of Web3 and the meticulous process of hiring the right individuals.

i. The Web3 Marketing Dilemma
Sal opened the discussion by sharing a cautionary tale of a project that hired a Web3 marketing team but failed to gain traction. The project, despite investing a considerable amount, struggled to connect with its audience.
The lesson here was clear: understanding the nuances of Web3, including the power of people, spaces, and influencers, is crucial for success.
 
ii. Hiring Process in Web3
Kelano emphasized the need to determine the level of readiness and training required for a role. He highlighted that beyond technical skills, the personal qualities of a candidate, such as reliability, organization, and effective communication, play a pivotal role in a remote work environment.
 
iii. The Essence of Caring in Web3
Both Sal and Kelano stressed the importance of hiring individuals who genuinely care about the project. Sal emphasized the need for critical thinking and a continuous dedication to the Web3 space.
Kelano added that while caring is crucial, the degree to which a person needs to care should align with their specific role and responsibilities within the project.
 
iv. Traditional Practices
Joey contributed to the discussion by underlining the relevance of traditional hiring practices even in Web3.
He emphasized the importance of asking thought-provoking questions and testing a candidate’s skills, even in a remote setting. Joey argued that embracing aspects of Web2 practices, such as having a detailed resume, can provide valuable insights into a candidate’s capabilities.
 
v. The Web2 Foundation for Web3 Success
The conversation concluded with the consensus that a foundational understanding of Web2 practices is essential for executing successfully in the Web3 space. Both Sal and Joey highlighted the significance of professionalism and experience outside Web3.
Kelano specifically pointed out how individuals with a background in e-commerce tend to excel in Web3 due to their expertise in creating creatives and building communities.
 
vi. Closing Remarks
Hiring the right team requires a nuanced approach that combines technical expertise, personal qualities, and an understanding of the evolving landscape.
As the speakers emphasized, leveraging traditional hiring practices alongside the unique demands of Web3 is the key to building a team that not only navigates the challenges but thrives in the decentralized and ever-changing digital ecosystem.

Chapter 2 — Valuing People's Time and Quality Work (2m 13s)
In a candid conversation featuring industry experts @MarianneNFTs, @SALAMANDER12_, @MakaveliDlaCruz, and @joeyvowels, key insights were shared on the challenges and strategies for hiring in Web 3.
The discussion revolved around the importance of building a reliable and efficient team in a rapidly evolving environment. From the pitfalls of traditional resumes to the need for quick execution, the conversation provided valuable perspectives for both employers and potential hires.
 
i. The Pitfalls of Traditional Resumes
Marianne, a seasoned entrepreneur, emphasized the struggles she faced while hiring for Web 3 projects. Despite the common belief in the necessity of a portfolio, Marianne challenged the relevance of traditional Web 2 resumes for roles in marketing, content creation, and copywriting.
She argued that, in these fields, a focus on practical skills and a showcase of capabilities through a portfolio or website is more critical than academic or professional backgrounds.
 
ii. Speed and Adaptability
A crucial theme that emerged from the conversation was the significance of speed and adaptability in Web 3 hiring. Marianne underscored the need to hire individuals who can work at a fast pace and quickly adapt to changes.
In the ever-evolving landscape of Web 3, where ideas materialize rapidly, the ability to execute swiftly is paramount. While acknowledging the importance of quality, Marianne encouraged a balance, suggesting that speed should not be sacrificed for perfection.
She advocated for launching projects quickly and refining them over time.
 
iii. A Founder’s Perspective on Hiring
Sal, offering insights from a founder's perspective, echoed Marianne's sentiments on the challenges of hiring the right team. She highlighted the potential setbacks of hiring individuals who might not align with the fast-paced nature of Web 3.
Sal emphasized the unforgiving speed at which the industry operates, likening Web 3 to seven "cat ears or dog ears." She stressed the importance of assembling a team aligned with the quality and pace demanded by the space.
 
iv. Compensation and Shifting Mentality
Joey contributed to the discussion by addressing the compensation issue prevalent in the Web 3 industry. He shared Andrew's advice on avoiding the temptation to cut costs on talent, emphasizing the long-term consequences of undervaluing quality work.
 Joey urged a shift in mentality regarding compensation, highlighting the need to recognize the value of people's time and the quality of their contributions.
 
v. Long-Term Vision in Web 3
Sal concluded the conversation by pointing out the increasing presence of well-funded businesses in Web 3 and the growing trend of projects with a long-term vision.
She cited examples such as @OverworldPlay and @SeedworldMeta, showcasing how these projects secured funding before even launching, indicative of a shift towards sustainability and longevity in the industry.
 
vi. Closing Remarks
The conversation among the speakers provided valuable insights into the nuances of hiring in Web 3.
From reevaluating the importance of traditional resumes to emphasizing speed, adaptability, and fair compensation, the discussion shed light on the evolving dynamics of building successful teams in the decentralized and fast-paced world of Web 3.
Employers and job seekers alike can benefit from these strategic perspectives to navigate the challenges and opportunities presented by this innovative landscape.

Chapter 3 — Hiring People Better Than Yourself (1m 55s)
Industry experts shared valuable insights into the intricacies of building and leading teams in the Web 3 space.
The discussion, hosted by @SALAMANDER12_ and featuring prominent figures like @TPANF, @MakaveliDlaCruz, @NFTeafor2, @joeyvowel, @MarianneNFTs, and @mattlopez313, delved into the challenges and strategies associated with hiring, collaboration, and leadership within the decentralized landscape of Web 3.
 
i. The Pro Aesthetics
TPA, a prosthetic specialist and leader in the field, emphasized the importance of asking questions and displaying a genuine interest when onboarding new team members.
Drawing from his experience, he highlighted the significance of graduates and newcomers actively seeking guidance and clarification. TPA stressed that a willingness to ask questions signals reliability and a commitment to learning, fostering trust within the team.
 
ii. Web 3 Hiring Dynamics
Makaveli chimed in, underscoring the need for individuals to prove themselves in the Web 3 environment. He emphasized the importance of consistency, effective communication, and building genuine relationships.
Makaveli warned against shortcuts, noting that attempting to cheat the system through deceptive practices ultimately leads to failure in a space where transparency, as upheld by blockchain technology, is paramount.
 
iii. Leadership Wisdom
Andrea, co-founder of @thecolonyxyz, shared her extensive experience in team building from both Web 2 and Web 3 perspectives.
Her key advice included checking egos at the door, hiring individuals with diverse skill sets, and fostering a culture of collaboration.
Andrea stressed the importance of leaders setting an example by adhering to boundaries and allowing team members the autonomy to contribute their expertise.
 
iv. Don't Be the Smartest Person in the Room
Joey echoed Andrea's sentiment, emphasizing the value of humility in leadership.
He succinctly advised against being the smartest person in the room, reinforcing the idea that a successful team thrives on collective intelligence and diverse perspectives.
 
v. Cautionary Tale
Marianne added a cautionary note based on her experiences with clients who, despite hiring marketing and consultancy teams, disregarded their advice.
She urged project leaders to trust the professionals they hire and allow them the creative freedom to implement strategies aligned with their expertise.
 
vi. Recap and Encouragement
Sal wrapped up the discussion by applauding Andrea's insights and reiterating the importance of hiring individuals who surpass one's own abilities.
The overall sentiment of the conversation emphasized the collaborative and dynamic nature of Web 3 work environments.
 
vii. Closing Remarks
These insights from industry leaders provide a compass for those navigating the complexities of team building and leadership.
From fostering a culture of collaboration to embracing diverse skill sets, the Web 3 workforce thrives on openness, trust, and a commitment to continuous learning.
As the conversation demonstrated, success in the decentralized future relies on the collective efforts of forward-thinking and collaborative teams.

Chapter 4 — Hiring for Passion Over Expertise (2m 40s)
Recapping an insightful discussion featuring @mattlopez313, the CEO of @ProjectShinsei, the space's moderators, @SALAMANDER12_ and @joeyvowels, and a prominent collaboration manager within the industry, @MasterJanNFT, the focus was on the critical aspect of team building in the dynamic and rapidly evolving landscape of Web3.
The conversation revolved around the importance of passion, vision, and community support in assembling a team that goes beyond the conventional norms of hiring based solely on expertise.
In this Chapter, we delve into the key takeaways from the conversation and explore the significance of hiring for passion, regardless of the specific roles within a project.
 
i. Hiring for Passion
Matt kicked off the discussion by sharing his extensive experience in hiring, particularly in the field of sales.
With a track record of hiring 50 individuals over eight years, he emphasized the uniqueness of hiring for sales, where passion takes precedence over specific skills.
 According to him, the ability to teach expertise makes passion a more valuable trait in a potential team member.
 
ii. The Power of Conveying Passion
Matt stressed the importance of candidates conveying their passion during the hiring process.
He argued that passion aligning with the company's vision is a stronger indicator of a great worker than mere expertise.
Whether it's for collab managers, community managers, or other roles, Matt underscored the need for candidates to demonstrate not just their skills but also a genuine enthusiasm for the company's mission.
 
iii. From Experience to Passion
While acknowledging the value of experience, Matt made a compelling case for passion as the driving force.
He pointed out that even without the necessary skills, a passionate individual can be taught, and their enthusiasm can have a lasting impact on the team.
This perspective, he emphasized, holds true not only in Web 2 but is even more crucial in the emerging landscape of Web 3.
 
iv. Realizing the Vision
Sal chimed in with her own experience, highlighting the goosebumps-inducing moment when she first connected with Matt.
She pointed out that, even before Shinsei was officially launched, the passion and vision expressed by Matt resonated strongly, creating an immediate connection.
Sal emphasized the importance of passion as the driving force behind successful execution and team performance.
 
v. Passion Across Roles
A question arose regarding whether hiring for passion is role-dependent.
Matt challenged this notion, sharing experiences of hiring developers based not only on their technical skills but also on their passion for the project.
He stressed that even in technical roles, finding individuals who believe in the vision and are willing to work without immediate compensation is a key factor in Shinsei's success.
 
vi. The Community Aspect
MasterJan contributed valuable insights, expanding on the concept of hiring for passion by emphasizing the community aspect.
He highlighted the benefits of bringing in individuals with their own audiences, turning the recruitment process into a means of importing not just team members but entire communities.
This, he argued, enhances a project's reputation and trust.
 
vii. Risking Reputation for a Vision
Joey reinforced the importance of passionate team members risking their reputations for a shared vision.
He emphasized the rarity of finding individuals willing to contribute without immediate monetary compensation, emphasizing that this commitment reflects the right approach and execution.
 
viii. Closing Remarks
In conclusion, the conversation among these industry experts and leaders emphasized a paradigm shift in team building.
While expertise remains important, the spotlight is increasingly on hiring individuals driven by passion, aligned with the project's vision.
The success stories of Shinsei and other projects discussed underscore the significance of this approach in navigating the complex and competitive landscape of Web3.
As the industry continues to evolve, it is evident that passion, coupled with expertise, is the winning formula for building enduring and successful teams.

Chapter 5 — Setting Employees Up for Success (4m 38s)
This Chapter touches upon the essential aspects of employment in the Web3 industry.
@awisefo, @joeyvowels, @thegreatola, @MakaveliDlaCruz, @_AndrewForte, and @R3alTalkBENNY shared their perspectives, offering a unique glimpse into the challenges and nuances of building and sustaining effective teams.
 
i. Passion vs. Experience
Awf, the initiator of the conversation, kicked things off by highlighting the significance of passion in Web3.
Drawing on personal experiences, he emphasized how passion can be a driving force, propelling individuals to unlock their hidden potential.
Awf's emphasis on passion stems from his encounters with individuals who started their journey in the digital space for fun but ended up discovering their capabilities and motivations along the way.
In contrast to conventional hiring norms that prioritize extensive experience and educational backgrounds, Awf underscored the importance of passion as a metric for gauging an individual's effectiveness in a team or on solo projects.
According to him, passion becomes a moral boost and a motivational force, prompting individuals to strive for more and contribute meaningfully to projects.
 
ii. Passion vs. Costly Skill Sets
Joey, jumping into the conversation, shed light on the economic challenges prevailing in the Web3 space. The discussion took an unexpected turn as the participants delved into the ever-rising gas fees, a constant headache for blockchain enthusiasts.
Gas fees, the cost of transactions on the blockchain, have been a sore point for those navigating Web3. Awf and Joey shared their frustrations, recounting instances where minting NFTs became a costly endeavor due to soaring gas fees.
The conversation morphed into a comparison of gas fees in 2021 and the present, with both speakers expressing disbelief at the escalating costs.
Despite the challenges, they recognized the practicality of certain blockchains like Polygon, emphasizing that lower gas fees don't necessarily guarantee profitability if trading volumes are insufficient.
 
iii. Trust and Cultural Fit: Hiring Challenges in Web3
As the dialogue progressed, Ola contributed valuable insights about the hiring process in Web3. He pinpointed the importance of cultural fit when onboarding talent.
Ola drew attention to the nuances of transitioning talent from Web2 to Web3, emphasizing that familiarity with the culture, slangs, and dynamics unique to the Web3 ecosystem is crucial.
Moreover, Ola highlighted the significance of evaluating past experiences and contributions when hiring for Web3 projects.
The concept of "proof of work" was introduced, urging employers to verify a candidate's impact on growth during previous engagements rather than solely relying on resumes.
This, according to Ola, becomes a key determinant of a candidate's suitability for the dynamic and unique culture of Web3.
 
iv. Building the Right Team
The conversation then pivoted to Benny, who shared his thoughts on the challenges of building the right team in Web3.
Drawing on his extensive experience, Benny highlighted a common issue – the reliance on free work in the crypto industry.
Small-cap founders with promising ideas often struggle to secure funding, leading them to seek passionate individuals willing to work for free.
Benny raised thought-provoking questions about the balance between providing founders and projects with adequate time and avoiding prolonged unpaid engagements.
He stressed the need for a deeper discussion about not only how to hire a good team but also how to be a good employer.
The discussion touched upon the importance of founders ensuring that employees receive what they need in return for their time and effort.
 
v. Setting Up for Success
Joey added a crucial layer to the conversation by emphasizing the role of resources in ensuring team success.
He pointed out that hiring individuals for various roles within a project isn't enough; founders must equip them with the necessary tools and resources.
The conversation concluded with a call to set people up for success rather than failure, urging leaders to understand and leverage the unique resources each team member brings to the table.
 
vi. Optimizing Workflow: The Significance of SOPs
As the discussion continued, Andrew injected a crucial perspective into the conversation by highlighting the importance of Standard Operating Procedures (SOPs). Acknowledging the myriad of teams striving to achieve greatness in the Web3 space, he underscored the necessity of having a well-defined framework and workflow.
Andrew emphasized that despite ambitious goals, teams often struggle due to the absence of structured SOPs. Comparing it to running like a "headless chicken," he pointed out that having SOPs in place is crucial for optimizing processes and avoiding counterproductivity.
 
vii. Being a Good Employer
Sal seamlessly integrated Andrew's point into the ongoing dialogue, reiterating the notion that being a good employer is integral to hiring good employees. She delved into the practicalities of this dynamic, drawing from personal experiences.
Sal echoed the sentiment that merely having connections and bringing people into a project is insufficient. She stressed the importance of a robust foundation in the form of resources and protocols. Her insights highlighted the need for comprehensive training when onboarding team members, ensuring they understand the intricacies of the ecosystem they are stepping into.
 
viii. Symbiotic Relationships
Makaveli brought a fresh perspective, focusing on the symbiotic nature of relationships within the creator's economy, especially in the context of the Web3 space.
He challenged the conventional employer-employee mindset, framing the collaboration as a group of creators working together to advance a shared vision.
Highlighting the importance of grace periods and open conversations, Makaveli emphasized that a cohesive team requires an understanding of each member's value.
He encouraged founders and team members to engage in meaningful conversations to align expectations and foster a harmonious working environment.
 
ix. Whatever It Takes
Building on Makaveli's insights, Sal added her thoughts on the Shinsei crew's collaborative efforts.
She commended their commitment to collaboration and the collective effort displayed in their recap notes.
Sal emphasized the rarity and excitement of witnessing an entire team coming together with shared responsibility and dedication.
 
x. Proving Your Point: A Team's Collective Responsibility
Sal concluded the discussion by echoing Makaveli's sentiment of doing whatever it takes for the team's success.
She highlighted the Shinsei crew as a positive example, where individuals take on responsibilities collectively and share the burden, showcasing a level of dedication that is both rare and commendable.
 
xi. Closing Remarks
In essence, the space’s conversation provided profound insights into the intricacies of building and sustaining effective teams in the blockchain industry.
From the importance of SOPs to the symbiotic relationships within a team, the participants shed light on the multifaceted challenges and opportunities in Web3 employment.
As we navigate this ever-evolving landscape, the wisdom shared in these spaces serves as a valuable guide for both employers and employees striving to thrive in the dynamic world of Web3.

Chapter 6 — Quality Execution Over Broad Endeavors
In this recap, we feature Phase 101, also known as @Nick_Alex_1, the owner of @Kuroki_NFT, and the host @SALAMANDER12_; valuable insights were shared about the significance of team building, hiring strategies, and maintaining focus in a competitive market.
 
i. The Importance of Creativity in Hiring
Nick highlighted the transformative changes in his life and underscored the pivotal role of creativity in hiring for projects like @Kuroki_NFT, which operate with limited resources.
As a hiring manager, he emphasized the need to look beyond traditional hiring methods, recognizing the untapped potential in individuals that may not be evident on paper.
 
ii. Emphasizing Passion and Vision
Building on Matt's (@mattlopez313 in the previous chapters) insights, Nick emphasized the importance of passion when assembling a team.
By conveying the vision of the project and personal values as a founder, the team becomes an attractive force, drawing individuals who are genuinely excited about the venture. This approach reduces the need for extensive recruitment efforts, as passionate individuals naturally gravitate towards projects that resonate with them.
 
iii. Transparency and Intentionality in Resource Management
Nick stressed the importance of transparency, especially when working with limited resources. By being upfront about financial constraints and compensation models, a foundation of trust is established.
This transparency allows for a mutually beneficial working relationship, where team members understand the parameters and contribute their best efforts, even in situations where immediate financial rewards may not be feasible.
 
iv. Quality Over Quantity
Drawing parallels to real-life scenarios, Nick cautioned against the common pitfall of over-hiring. In a bid to project an impressive image, some projects may assemble large teams with overlapping roles.
However, Nick's advice is clear – it's not about the number of team members but about having the right people in key positions. Quality over quantity ensures that every team member contributes meaningfully, avoiding the inefficiencies associated with excess personnel.
 
v. Navigating the Competitive Web3 Gaming Market
Sal chimed in, discussing the hyper-competitive nature of the Web3 gaming market. She acknowledged the influx of established players from the Web2 space, bringing significant financial resources. However, Sal emphasized the importance of staying true to Web3 roots and not merely replicating strategies used by wealthier counterparts.
 
vii. Strategic Differentiation and Focus
Both Sal and Nick concurred on the need for strategic differentiation. In a crowded market, it's not just about replicating successful models but carving out a distinct identity.
Nick warned against the temptation to diversify too much, emphasizing the importance of staying in one's lane and focusing on strengths. Successful execution, according to Nick, comes from a clear understanding of the project's core competencies.
 
viii. Closing Remarks
The conversation with Phase 101 and Sal provides valuable insights for emerging projects in the Web3 gaming sector.
By prioritizing creativity in hiring, emphasizing passion, maintaining transparency, and focusing on strategic differentiation, projects can navigate the competitive landscape and build teams poised for success.
As the Web3 gaming industry continues to evolve, these principles will undoubtedly play a crucial role in shaping the trajectory of innovative ventures.

Chapter 7 — Writer's Notes
When people are passionate about what they do, the potential for achievement in our professional lives becomes significantly greater.
In Chapter 3, Andrea pointed out that people leave a person, not the company.
Drawing from my personal experiences, I enjoyed working in the F&B field, but the people I was surrounded by, especially the “egotistical” bosses, made it less enjoyable.
Having the right people, especially the right bosses, significantly influences your chances of success. So, that's about it, concluding my thoughts on the matter.
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