Singaporean goalkeeper hit by Chinese traffic, even Justin Sun wants to take advantage of it
Hassan Sanni, the Singaporean goalkeeper who helped the Chinese team enter the next round of the World Cup qualifiers, has become the biggest "contributor" on the Chinese Internet, and netizens never hesitate to express their gratitude with "traffic".
Recently, Justin Sun has continuously updated several videos related to Sanni on social media, including checking in at a nasi lemak restaurant and interacting with Sanni on football, and these are just preparations. On June 14, Justin Sun posted that Sanni officially served as the chief security officer and official spokesperson of Huobi HTX and TRON.
To a certain extent, Justin Sun also represents the ideas of most brands that want to cooperate with Sanni. In the current public opinion field, Sanni is very popular and has a good public image, especially in the current European Cup and the upcoming Olympic cycle. As an entry point for sports marketing, Sanni has both timeliness, topicality and natural traffic. In addition, as a "pure amateur" in the Chinese Internet field, Sanni's commercial cooperation is cost-effective.
Sonny made it to China within a week and appeared in CapitaLand's shopping mall in Shanghai this weekend. It is reported that he first went to the PUMA store in Changning Raffles in the morning; and then went to CapitaLand Hongkou Commercial Center and North Bund Raffles in the afternoon.
Sonny from Singapore is the "new god" of China's Internet, and the speed and amount of his traffic "commercial realization" also make people wonder whether there are professional operators behind the scenes.
Blue Whale reporter learned that many brands are currently in contact with Hassan.
Blue Whale reporter found that there are many brands claiming to have reached a cooperative relationship with Sonny on social media, including various health products.
It's just that the business model that all Chinese Internet celebrities have played has been "accelerated" by this Singaporean goalkeeper. This "acceleration" not only includes the speed of his overnight popularity and the speed of exchanging traffic for money, but also means that under the rule that Internet celebrities do not stay popular for a long time, Sonny's "road to Chinese Internet celebrities" is destined to be short.
Sun Yuchen and Sunny's agent must have known about this. They intervened at a high point to harvest Sunny's traffic.
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