You hate the word ‘ #phygital ,’ but what if it’s from Louis Vuitton?

The soon-to-be-released #LouisVuitton branded "Treasure Trunks" are described by the obviously uncool term that combines "physical" with "digital" to define real-life objects connected to NFTs.

Jason Yanowitz cringes as well. "Oh, God. What a word I detest.

The presenter of the Empire podcast acknowledges on a recent episode ( #Spotify / #Apple ) that he is nevertheless attracted by the luxury brand's take on costly physical-to-digital #NFTs even though it frequently causes profound anguish among the accustomed.