Iconic French fashion house Louis Vuitton is releasing its "Via Treasure Trunk" NFT collection, merging luxury with blockchain. Opening for registrations on June 8, these NFTs, priced at 39,000 euros (~$42,000), offer owners an exclusive digital and physical experience.

In addition to a physical Treasure Trunk, NFT holders gain unique Louis Vuitton shopping privileges and event access. As part of Louis Vuitton's "Via" project, owners can also buy digital keys to future NFT collections.

With this bold move, Louis Vuitton is further cementing its place in the intersection of luxury and digital technology.

Stay tuned for more updates!

#LouisVuitton #NFT #BTC #ETH #LuxuryFashion 👜🚀🌐

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#LouisVuitton will open registration for a new NFTs collection on June 8 for users in the US, Canada, France, UK, Germany, Japan, and Australia. Customers can then purchase the NFTs on June 16 for 39,000 euros. 🧳

The collection is part of Louis Vuitton's "Via" project, which is Latin for "road." The #NFTs called "Treasure Trunks," can be purchased with digital keys that will grant holders access to future NFT collections from the company. According to Vogue Business, the collection will be sold as a soulbound token, which means it cannot be transferred. However, customers can still sell individual items that are minted later. NFT owners will receive a physical version of the Treasure Trunk, along with the privilege of shopping for Louis Vuitton products and participating in an upcoming Louis Vuitton event

Will you buy this?

🔥 #LouisVuitton has announced the launch of the virtual representation of its iconic travel trunk

To speed up its voyage into the #Web3 space, the French luxury house is now reimagining its most iconic piece of luggage, the Louis Vuitton trunk, as a #digital collectible.

OMG! Louis Vuitton just dropped a major bombshell with their latest launch of limited-edition NFTs called "Treasure Trunks" exclusively for their VIP customers! 😍🙌

#LouisVuitton

#NFTs

#TreasureTrunks

#NFT

⚡#LouisVuitton has announced the launch of the virtual representation of its travel trunk

Louis Vuitton has presented VIA Treasure Trunk, the #virtual representation of its iconic travel trunk. The luxury house will send an invitation for a private preview page of VIA to those who are selected from the #waitlist on June 14th. #web3 #NFT

You hate the word ‘ #phygital ,’ but what if it’s from Louis Vuitton?

The soon-to-be-released #LouisVuitton branded "Treasure Trunks" are described by the obviously uncool term that combines "physical" with "digital" to define real-life objects connected to NFTs.

Jason Yanowitz cringes as well. "Oh, God. What a word I detest.

The presenter of the Empire podcast acknowledges on a recent episode ( #Spotify / #Apple ) that he is nevertheless attracted by the luxury brand's take on costly physical-to-digital #NFTs even though it frequently causes profound anguish among the accustomed.