Major Events of Zhongchuan New Cultural and Creative Collection Platform

The platform was launched on June 28, 2022. It is hosted by China Culture Media Group, a state-owned cultural enterprise, and fully operated by Zhongchuan Yuezhong (Beijing) Cultural Development Co., Ltd., a wholly-owned subsidiary of the group. Use the power of digital technology to enhance cultural communication and use digital collections to demonstrate artistic value.

On September 22, 2022, the Internet Artwork Standard Working Group of the National Internet Culture Standardization Technical Committee was formally established, and China Culture Media Group served as the leading unit of the Internet Artwork Standard Working Group. Qin Zhiyong, executive director and general manager of Zhongchuan Yuezhong (Beijing) Cultural Development Co., Ltd., serves as the leader of the online art standards working group.

The consignment market will be launched on November 18, 2022, to enhance the circulation of cultural digital products and bring about a wider spread and application of high-quality digital cultural products. There is a three-day cooling-off period for each transfer of digital collections.

On November 23, 2022, the platform and the National Museum of Traditional Chinese Medicine formally signed a strategic cooperation agreement in Beijing. The two parties will work together to explore the integrated development of digital technology and traditional Chinese medicine culture, create more digital scenarios and application models, focus on using digital technology to innovatively protect and activate the national traditional Chinese medicine cultural heritage, and use the power of digital technology to enhance the dissemination of national traditional Chinese medicine culture.

From December 12 to 14, 2022, the "Cultural Tourism China Yuanshi First Ecological Conference" was held in Fuzhou, Fujian Province.

On December 29, 2022, the platform launched a seven-day full refund without any reason to protect the rights and interests of consumers.

From October 18 to 19, 2023, the "Second Ecological Conference of Cultural Tourism China Yuanverse" was held in Beijing. "Create a digital ecology and win-win the future of cultural tourism."