Last year, I got carried away with growth.

Chasing...

New followers.

New clients.

New sales. 

Hey, I've got a business to run. 

A family to feed, you understand.

But what about my existing clients? 

The ones who trusted me first? 

They deserved better from me, for sure. 

Their money should mean even more.

So, last week, I reached out and reconnected. 

Caught up with those old clients.

Reminisced about our past successes.

Discussed family, life, and biz goals.

It felt rewarding to answer their questions.

Offering free help and guidance.

I revised a client's project landing page and formatted another's whitepaper.

All pro bono.

This experience served as a much-needed reality check.

These are the people who believed in me first.

They took a chance on my promise to deliver.

They entrusted me with their hard-earned money.

And I owed them my undivided attention and support.

I should do this more often.

When someone hires you, maintain that connection.
 
After the contract ends, continue being there for them.

They trusted you with their hard-earned cash. 

Give them certainty, no doubts.

From now on, I'll prioritize nurturing these relationships.

Consistently adding value and ensuring their success matters most.

New opportunities will always arise in this fast-paced space.

Growth is essential, but not at the expense of those who believed in me from the start.

#SoftwareDevelopment #agency #software

This lesson cost my client $250K+ in marketing spend.

We were marketing his project heavily in one channel.

In the beginning, we were crushing it.

70,000+ holders in three weeks.

Community members joined so fast it was like spam.

After a few weeks? Our growth rate started to stall.

So, what happened?

Diminishing Returns and "Fatigue"

Eventually, people stop converting.

They've seen the promo too many times and already made up their minds.

The problem?

By the time I realized this wasn't working, we already spent a lot of money!

Two lessons:

– Attribution is key

Know what's working/not working through measurement

– Mix it up

For example, using the same KOL for months will usually be a waste.

Hit your audience through a variety of touch points and methods.

#marketing #CryptoBloodbath #agency #gains

I've seen this one change help web3 projects move 2-3X faster.

Currently, I do this with nearly every client.

Let me break it down...

Step 1: Goals

– Put the most pressing goals in a document

What must happen or else progress stalls?

Keep it to 3-5 and be picky.

Step 2: Accountability

– What actions must be taken to reach the goals

We created a simple list

Step 3: Time Constraint

– Within one month, the goals were to be completed alongside all tasks

Forces people to focus as time is limited

Problems eliminated:

– Wasting time on things that don't matter
– Not knowing who is doing what and when
– No alignment among the leadership team
– People hiding and pretending to do work!

The next month? We did the same thing all over again.

One project went further in a month than they had in a year.

For example, a project that wants VC funding has no data room, no business plan, etc., and is focused on spamming VCs.

#VC #fundraising #SoftwareDevelopment #agency