Telegram’s Crypto Revolution: $NOT and $TON Games Propel Millions into #web3
Blockchain games built on The Open Network (TON) are revolutionizing Web3 adoption on Telegram, with idle games like Notcoin leading the surge.
Telegram’s vast user base has become a fertile ground for cryptocurrency growth as viral games like Notcoin gain massive popularity. In just under two months, Notcoin attracted over 30 million users on Telegram, facilitating the creation of TON-based cryptocurrency wallets. This idle game, where users tap their screens to earn $NOT tokens, has brought 3% of Telegram users into the Web3 fold. The subsequent listing of $NOT tokens on major cryptocurrency exchanges has resulted in significant financial gains for casual gamers.
In an exclusive interview with Cointelegraph, Inal Kardan, gaming lead at TON Foundation, highlighted blockchain gaming’s unmatched potential to draw new users into the crypto ecosystem.Web3 gamers are projected to hit 500 million by 2028.
“Notcoin’s rapid growth to 35 million users in five months demonstrated the viability of games on Telegram and the ease of user onboarding,” Kardan shared during the Expo in Warsaw.
According to Kardan, numerous Telegram-based games are swiftly amassing large user bases and revenues by utilizing marketing strategies such as sharing and mining within the platform.
The future of Web3 gaming on Telegram looks bright as these innovative games continue to drive cryptocurrency adoption and engagement.
TON gaming lead Inal Kardan sharing insights into Notcoin’s growth on Telegram. Source: NBX
Inal Kardan, TON’s gaming lead, recently unveiled the strategies fueling Notcoin’s rapid rise on Telegram at the Next Block Expo (NBX).
Kardan emphasized that Telegram serves as an accessible and largely “untapped distribution channel,” leveraging existing Web2 technologies combined with web page extensions and blockchain features.
He noted a significant shift from the “play-to-earn” models popularized by Web3 games like Axie Infinity. Instead, games like Notcoin are embracing newer approaches, including traditional monetization tactics such as advertising. Hyper-Casual Games being Perfect Fit for Telegram and TON
Yat Siu, co-founder of blockchain gaming venture capital firm Animoca Brands, shared with Cointelegraph that the success of Web3 games on Telegram and TON is partly due to the use of viral growth mechanics similar to those that drove growth on Facebook and the Apple App Store.
Siu highlighted that Notcoin’s approach offers superior value for users, aligning growth incentives more effectively than the adversarial nature of #web2 advertising models.
By integrating familiar growth tactics with innovative blockchain technology, Notcoin and other TON-based games are setting new standards for user engagement and #cryptocurrency adoption on #telegram .
