The use of blockchain technology to tokenize Real World Assets (RWA) was one of the first attempts to bridge the gap between the world of real assets and the new digital economic era. When tokenization was first used, it was applied to hard-to-obtain assets such as gold, as well as assets such as real estate and art.
Token holders will own a token that represents partial or full ownership of RWA. Through the use of tokens, joint ownership of RWAs was made simpler, and token holders were also able to benefit from other benefits offered by blockchain technology, such as immutability, security and transparency. The spread of tokenization beyond these early use cases has occurred as the digital age continues to advance.

Tokenization of the majority of physical products and their subsequent inclusion on the blockchain is possible through protocols such as Solana, Provenance, Centrifuge and Maple. Staking, liquidity pools and yield-based initiatives are some of the additional benefits offered to token holders. As Alkimi, he went much beyond this initiative.
The RWA of the Next Stage 
Our tokenization of the value of the digital advertisement follows in the footsteps of other heavyweights in the industry. Token holders were introduced to the digital advertising market in December 2023, when the mainnet was opened by Alkimi's ad exchange, which was the world's first completely decentralized ad exchange. The digital advertising industry has a current worth of $600 billion and is expected to reach approximately $1 trillion by the year 2028. 
Real-time buying and selling of digital advertisements is made possible via the use of ad exchanges. Among the companies that have dominated the market are Google, The Trade Desk, Pubmatic, and others. Through the process of obtaining value from Advertisers and Publishers in exchange for the use of their services, the industry has expanded. Intermediaries might cause advertisers to lose as much as 47 percent of their dollar.

Through the use of a Layer 2 vertical application that is based on the Ethereum Virtual Machine, Alkimi is able to replicate the physical RWA market by applying its fundamental ideas to the digital advertising industry, which is estimated to be worth $600 billion. The Alkimi Exchange is an innovative combination of the tokenization of real-world assets with the rapidly developing field of decentralized finance. 
The yield that is created by the buy-side and sell-side fees is tokenized by Alkimi's Ad Explorer, and then it is distributed to token holders. This transforms each ad impression into a digitally recorded transaction. 
A decentralized advertising exchange offers a number of advantages over the methods that are already in use. An extremely effective technique of purchasing and selling advertisements is provided by Alkimi's ad exchange, which is used by app developers, broadcasters, and publishers. In addition to providing complete transparency over the process of soliciting bids and proposals, Alkimi also significantly reduces the amount of fees that are lost to third parties by up to 212%. When it comes to selling advertising space, publishers such as News UK and Vice are now receiving a greater amount of money. While this is going on, brands and media agencies like as GroupM, Publicis, and IPG are attaining above-average key performance indicators (KPIs) and benefiting from increased media exposure.

As a result of this win-win situation, Alkimi's ad exchange is already gaining momentum with some of the most prominent publishers and media providers in the world now. Our Ads Explorer has the capability to tokenize the yield that is created by the buy and sell side of Alkimi's Ad Exchange for token holders. This is accomplished by transforming each ad impression into a digitally recorded transaction that is registered on the Ads Explorer page. In addition to being widespread, tokenization offers a number of important advantages. Both physical and intangible RWAs enjoy the same advantages in the majority of situations, including the following:

In addition to being widespread, tokenization offers a number of important advantages. Both physical and intangible RWAs enjoy the same advantages in the majority of situations, including the following:
Asset exposure - Tokenization gives investors the opportunity to acquire exposure to assets that are often inaccessible to them via conventional ways of financing (for example, participation in the ownership of a piece of art, precious metals, or digital advertising).
Each and every person has access to blockchains, which means that they are completely transparent. There are no additional expenses that are not disclosed. There is a decreased need for the engagement of third parties, which results in cost reductions in real time for all involved parties.
The generation of yield may be accomplished via the use of tokens, which can be designed to mirror conventional yields through dividends, fixed-income returns, or guaranteed capital growth. Token holders, on the other hand, are granted access to additional revenue generators, like as staking and liquidity pools, thanks to the innovation that DeFi has proposed. The ability to adapt one's investments to one's specific requirements is made possible by staking and liquidity pools.
Liquidity and Market Dynamics: Tokenization fundamentally boosts market liquidity thanks to its intrinsic nature. Both conventional RWAs and digital ad slots become more freely marketable and accessible, which allows for more dynamic market circumstances and caters to a wider range of consumer interest.
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