Dubai, 30 October 2024 – The first day of Binance Blockchain Dubai 2024 culminated in an inspiring fireside chat between Binance Co-founder Yi He and CoinMarketCap’s Alice Liu, where Yi He shed light on the core values and culture driving Binance's momentum in the blockchain industry. Aligned with the theme of "Driving Momentum," a focus of Richard Teng’s opening remarks, Yi He shared how Binance's culture and mission shape its growth and impact in the Web3 space.

When asked about Binance's culture, Yi He emphasized that it is what distinguishes Binance from other exchanges. “It’s our culture that binds people together toward one mission and vision,” she remarked, highlighting values of strong innovation and dedication to a “freedom of money.” According to He Yi, Binance's commitment to innovation aims to create a simpler, more user-friendly world by building products that meet user needs while enhancing service quality.

Yi He underscored that Binance's mission goes beyond profitability, focusing on building the essential infrastructure for the entire industry. “Even if it’s not profitable, we’re committed to creating an infrastructure that strengthens the blockchain ecosystem,” she stated, adding that Binance prioritizes serving the community and empowering other startups to recognise the foundational importance of culture.

Yi He detailed Binance's core values that guide its team of remote employees: responsibility, accountability, and humility. She highlighted the importance of responsibility in a remote-first environment, where employees operate with high levels of autonomy and accountability. "Our team members take ownership of their work and the impact they create, no matter where they are," she explained, also adding that humility is a core value that encourages constant learning and respect within the company.

Yi He's reflections provided a rare look into Binance’s unique organizational DNA, illustrating how a strong cultural foundation enables Binance to drive momentum and build the Web3 future. As Binance Blockchain Dubai 2024 continues, the event’s focus on fostering innovation, inclusivity, and user-centred development reaffirms Dubai’s standing as a global blockchain hub, pushing the boundaries of blockchain and crypto for a decentralized future.