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In a crypto world saturated with overhyped tokens and influencer-backed pump-and-dumps, BROCCOLI Project stands out as a true anomaly. What began as a meme sparked by CZ’s tweet about his dog has blossomed into a powerful movement—fueled not by VCs or celebrity endorsements but by the unwavering support of its community.Following its triumph in Binance’s listing vote, BROCCOLI has become the face of the new meme coin wave on BNB Chain. In this exclusive interview, we sat down with key contributors from the Broccoli team to explore the philosophy behind the project, the power of decentralisation, and what lies ahead in this vibrant green revolution.Origins & VisionHow did the Broccoli meme coin begin? Was it always the plan to turn CZ’s dog post into a crypto movement?It was neither planned nor known that CZ would be sharing his dog, Broccoli or that it would be turned into a meme coin. Until CZ shared it. After CZ made that post, the Broccoli token was launched on Four.Meme with a contract address that ends with “714”. After the creators (dev) sold all their tokens, the actual holders came together to build the Broccoli community. This project is completely community-based and the aim is to do charity works for “dog”s, which is also the theme of the project. This growing community started to attract the attention of CZ, many exchanges like Binance and the whole cryptocurrency world. This is how Broccoli's story began.A lot of meme coins rely on celebrity hype or VC backing. Why did Broccoli choose to stay 100% community-driven—and how did you make that work?Meme coin projects that are not community-driven centered around one person or group and do not have a goal can become futureless. In our project, there are goals and a community that is built around the project. It was the community itself that helped us succeed in building the community. The Broccoli community, which was small at first, believed in the project and supported it all the way. Now it is much bigger and much stronger. And it is determined to be even bigger and stronger in the future. Because the community doesn't disappear, it continues to grow.Why the name “Broccoli”? Was the symbolic link between broccoli, CZ’s story, and “blockchain” a deliberate branding strategy or an organic coincidence?Broccoli, as you know, comes from Broccoli, CZ's dog. So, it is directly related. There is also a sweet symbolic connection with the term “blockchain”, which, coincidentally, Broccoli always aims to build, just like blockchain.Security, Technology & TrustBroccoli has no dev access, no buy/sell tax, and a renounced contract. How important were these elements in building early trust with your community?Having no dev access and no buy/sell tax on Broccoli has helped buyers understand that this is truly a community project, and renouncing the contract has made it easier to build and protect the trust in the project. So, we can say that elements like these helped us succeed because they are often the first thing investors look at.How does the four.meme launchpad ensures liquidity security, and how has that helped protect holders from rug pulls or honeypots?Four.Meme transfers the liquidity to PancakeSwap after the completion of the bonding curve, which creates the pool and allows investors to use it safely. This clearly proves that the project is not a rug pull or a honeypot.Can you talk about the audit process and how the smart contract verification helped solidify your credibility in a meme coin space often plagued by scams?Since our project has passed all security audits (which can be tracked through many platforms), the level of credibility has always remained high. Because if the project is secure and this information is verifiable, it means that the investor's transactions are safe. This increases investor confidence in the project.Community & DecentralizationYour holders stood firm even during copycat attacks and insider manipulation. What do you think keeps the Broccoli community so resilient and united?We had copycat attacks on our Broccoli project from inside and outside, but our community leaders, who are always on duty and always in contact with our holders, immediately solved such problems. So, it is the community itself that keeps the community resilient and united.What role does the community play in governance, roadmap decisions, and meme propagation?Even though we are working non-stop for the good and continuity of the project, we always discuss this with our community before every decision we make, and we always consider their opinions. Because everyone is a community member. So, it is the community that manages the project. For our roadmap, we discuss the things we want to do as a community before determining the charity works we will do or when we want to bring innovations to our project. Also, memes are created and shared by the community, including the project's social media accounts. Our creators share the arts in the meme group we have.How do you empower your global community to spread Broccoli culture beyond crypto Twitter? Is there any plans for real-world engagement or branding?As a real-world engagement, we have charity work, which is also a mission of our project. Our community members come together and support a dog shelter in need with dog foods and, if needed, medicines for sick dogs etc. The costs are funded by a multi-signature wallet supported by the community. We have already made many donations and you can find them and many more things we are planning on our Twitter account.Market Performance & Binance ListingWith over $1B in trading volume and more than 39,000 holders, what were the most critical turning points in Broccoli’s growth story?Broccoli has been a winner from the beginning, and while every day has been full of successes, the critical points were the day Binance announced that Broccoli had joined Binance's Vote to List event and the day it was announced that Broccoli had won.What does winning the Binance vote mean for the project? How do you plan to use this listing to fuel long-term value instead of short-term hype?Binance's listing of our token proved once again that we are the first and only one, and we are a successful winning project. We will continue this for the long term with more listings, more charity works and more innovations.Are there any behind-the-scenes moments from the Binance vote campaign you’d love to share with your community?We were very determined that even if we didn't succeed in the Vote to List campaign, we would still keep building. But we were also very sure that we deserved to be the winner, so we weren't worried about that,  just kept building.Utility, Ecosystem & Future PlansBroccoli is meme-first, but is there any plan to build out a broader ecosystem—NFTs, GameFi, or DeFi integrations?Our project is already related to DeFi indirectly because of its charity work. Our plans are to strengthen these relations. Apart from DeFi, we have plans in many other areas, especially NFT. Our goal is to combine charity with blockchain and an automated system (artificial intelligence).We have heard rumours about upcoming utility. Is Broccoli exploring partnerships, utility tokens, or staking mechanisms?Broccoli is still exploring partnership issues. We will consider and discuss these as a community.In a volatile meme coin space, what’s your long-term vision for Broccoli five years from now?Broccoli’s future plans include getting more listings, donating more to dog shelters, reaching out to more countries, and building our community and system. Industry Trends & PhilosophyMeme coins like DOGE and SHIB had their moment. What do you think makes Broccoli different—and how are you avoiding their pitfalls?Broccoli token is and will always be standing strong. What makes it different and strong is its hardworking and solid community - and its mission. We will continue to build, as we always do. We will work harder. And this will lead us to be more successful.What do you think this rise of Broccoli says about the power of community-led finance in Web3?Broccoli's amazing rise to success is a great example of how strong a real community can be. The Broccoli community achieved all this together and we will always continue to do so.Do you believe the success of Broccoli could trigger a new wave of “decentralized meme IPOs” with zero VC control?Broccoli is a successful and strong project, based on the community, so it can be seen as a model for many projects in the future. This could be a new beginning.Community Rapid Fire (Fun Segment):One word to describe Broccoli’s community?Building.What’s your favourite Broccoli meme so far?A meme that CZ and Broccoli are building together.  If Broccoli had a motto for 2025, what would it be?“Love in Action.”

Author: Web3 Farmer Frank

In March 2025, as the crypto market fell into a narrative vacuum period, CZ initiated a comprehensive ecological niche competition for BNB Chain utilizing Binance's resources.

In fact, reviewing from the dimension of on-chain data, the real situation reversal has only been about a week: on March 17, BNB Chain's 24-hour DEX trading volume began to surpass Solana, and since then, it has firmly held the number one spot across the network until the publication of this article.

The dramatic rapid counterattack is almost a clear game of cards: after becoming active in the public eye again at the end of last year, CZ began to test the waters continuously, ultimately choosing memes as the entry point to complete the cold start of traffic, and finally delivered a textbook-level combination punch in the top ecological niche competition in the crypto world.