#USConsumerConfidence U.S. consumer confidence measures how optimistic or pessimistic consumers feel about their financial situation and the overall economy. When confidence is high, people are more likely to spend, boosting economic growth. However, a drop in consumer confidence can signal economic challenges ahead, as people may cut back on spending. Businesses and investors closely monitor this data because it impacts demand, investments, and market trends. Key takeaway: A rise in consumer confidence supports economic recovery, while a decline could indicate caution and slower growth ahead.