Not because it makes them look better...

But because of THIS psychological trick that manipulates your brain.

That's why Google, Microsoft, and Airbnb are all doing it.

Here's the full explanation:🧵
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Your brain has a secret weakness.

Big Tech discovered it by accident.

Now Google, Microsoft, and PayPal are exploiting it to control how you think about their brands.

The science behind it is both brilliant and terrifying:
Look closely at these new logos.

They're not just simpler - they're starting to look eerily similar.

Sans-serif fonts. Basic shapes. Limited colors.

It's like they're all following the same hidden playbook.

But why? The answer lies in human psychology:
Our brains process visuals 60,000 times faster than text.

And here's the fascinating part:

The simpler the visual, the faster we process it.

This is why companies are racing to simplify their logos. But there's more to this story...

Take Google's evolution:

1999: Complex, shadowed text
2010: Glossy, 3D effect
2015: Flat, sans-serif font

Each iteration got progressively simpler.

The result?

42% of consumers perceive brands with modernized logos as more trustworthy.

Microsoft followed a similar path:

• Removed all gradients
• Eliminated shadows and depth
• Switched to basic geometric shapes

But the real genius? These weren't just aesthetic choices...
These changes were driven by the digital revolution.

Logos today need to work across dozens of platforms:

Think tiny app icons. Social media profiles. Website headers.

And that's just online.

The rise of wearables (e.g. Apple Watch) accelerated this trend...
Complex logos break down at small sizes.

Gradients become muddy.

Detailed illustrations blur.

Fine text becomes unreadable.

This is why Airbnb made a controversial decision in 2014:
They scrapped their casual script font for the "Bélo" symbol.

A simple, continuous line forming a unique shape.

The internet erupted in mockery - comparing it to various body parts.

But Airbnb knew something critics didn't:

We put a lot of research and work into this thread before reading it.🙏 🚨

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