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Key Takeaways
Simon’s Cat is a popular book and animated series created by Simon Tofield that features a funny cat.
The Simon’s Cat brand has grown beyond its animation roots, branching out into mobile games, merchandise, and now the crypto space with the launch of its CAT token.
The CAT token blends Simon's Cat's humor and charm with Web3, offering fans interactive and fun blockchain experiences. 
CAT is officially recognized by the Banijay Group, the company that owns the Simon’s Cat intellectual property.
The Simon's Cat Series
Simon’s Cat is a popular book and animated series created by British animator Simon Tofield that shows the funny and troublesome behavior of a fat (and often hungry) cat.
Since its debut in 2008, the series has garnered over 1.6 billion views on YouTube and more than 25 million followers across various social media platforms.
In 2024, the brand expanded into the cryptocurrency space by launching the CAT token, aiming to combine entertainment with blockchain technology and introduce Web3 opportunities to its fanbase.
What Is the Simon's Cat Token (CAT)?
Inspired by the series, the Simon’s Cat Token (CAT) token was launched in August 2024. According to their whitepaper, the CAT project represents the seamless integration of the Simon’s Cat intellectual property (IP) into the Web3 world.
The CAT project secured $6.85 million in funding through two sales: a private sale raising $2.6 million at $0.00222 per 1000 tokens and a public sale that brought in $4.25 million at $0.00278 per 1000 tokens.
CAT was initially launched on the BNB Smart Chain (BSC) and later made available on the Solana blockchain as well. As of December 2024, CAT’s total supply is roughly 8.1 trillion tokens, with a circulating supply of approximately 6.75 trillion.
CAT and 1000CAT: what’s the difference?
Since CAT’s token supply is high, Binance adopted 1000CAT as a separate version of the original CAT token. As the name suggests, a single 1000CAT token represents 1,000 CAT tokens. So, if CAT’s trading price is around $0.000038, 1000CAT should be trading around $0.038.
Simon’s Cat Mission
Hybrid integration
CAT combines the familiarity of Web2 with the innovation of Web3 to offer a user-friendly experience for fans at all levels of blockchain proficiency, from beginners to advanced users.
Community-driven engagement
One of the core goals of the CAT project is to provide Simon’s Cat’s large audience with exclusive events, interactive content, and unique opportunities to connect with the brand and Web3 community.
Global accessibility
Another mission of the project is to leverage popular blockchain platforms like BNB Chain and Solana to maximize trading liquidity and accessibility for fans worldwide.
Social responsibility
Staying true to Simon’s Cat’s values, CAT uses a percentage of its token supply to actively support animal welfare through strategic partnerships and charitable initiatives.
Simon’s Cat Key Products
1. Animated series with millions of followers and more than 4 billion views across social media platforms like Instagram, YouTube, and Facebook.
2. Mobile games with millions of downloads on Google Play and Apple Store:
Telegram Mini-App: Interactive quest game.
Crunch Time: A match-3 puzzle game.
Pop Time: A fun bubble shooter game with Simon’s Cat humor.
Story Time: A narrative-driven puzzle game.
3. Books and merchandise:
Branded collaborations with Primark and other retail companies.
Bestselling books include "Simon’s Cat in His Very Own Book" and "Simon’s Cat vs. the World."
4. Digital content: In addition to the series, the brand also works on comics and interactive content to keep fans engaged.
1000CAT on the Binance HODLer Airdrop
CAT was also part of the Binance HODLer Airdrop program, which rewards BNB holders with tokens based on snapshots of their BNB balances. The airdrops are automatically given to those who subscribe BNB to Simple Earn.
The HODLer Airdrop program distributed 1000CAT tokens to users who subscribed their BNB to Simple Earn products from December 9 to 12, 2024. 1000CAT was listed for trading on December 17, 2024, with the Seed Tag applied.
Closing Thoughts
Simon’s Cat has grown way beyond its animation roots, branching out into mobile games, merchandise, and now the crypto space with the CAT token. The brand’s business model uses Simon’s Cat’s popular IP to bring together the physical and digital worlds in an interesting way.
By combining Web2 and Web3 experiences, the CAT project keeps the fun spirit of Simon’s Cat alive while offering new engagement opportunities for fans worldwide. The roadmap also highlights real-world initiatives, such as community events and charity campaigns.
Further Reading
Your Guide to Binance Launchpad and Launchpool 
What Are Pudgy Penguins (PENGU)?
What Is a Crypto Wallet and How to Choose the Right One?
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$1000CAT