As Black Myth: Wukong has just concluded the rebirth of the man of destiny, another journey of learning has quietly entered the middle of the game, and that is UXLINK's journey of learning. As the representative of the third generation of SocialFi, UXLINK has shouldered the responsibility of transforming the Web3 social network since its birth. It is like Wukong, growing up in the wind and rain, facing challenges head-on, and looking for its own true scriptures.
The first journey westward: UXLINK's product concept and development footprint
UXLINK is a Web3 platform dedicated to breaking the boundaries of traditional social networking. Its core concept is to build a social network of acquaintances based on real relationships through decentralized technology. The uniqueness of this network is that it is no longer a one-way attention and information reception, but emphasizes two-way trust and interaction, striving to achieve a deeper level of social connection. The UXLINK team has been in the Internet industry for several years and has extremely strong experience in production, research, growth, operation and financing, and has operated social products with more than 100 million users.

Preface
AI is undoubtedly one of the hottest tracks in the world today. Whether it is OpenAI in Silicon Valley or Moonshot and Zhipu Qingyan in China, a number of cutting-edge entrepreneurs and traditional companies have successively entered this AI revolution. It not only leads the trend in the field of science and technology, but is also one of the most outstanding areas in the cryptocurrency market this year. Looking at the projects listed on major CEXs this year, despite the recent market turmoil, AI leader Bittensor (TAO) still leads all new coins this year with a return rate of more than 5 times. With the continuous development and application of AI technology, data, as the cornerstone of AI development, has become increasingly important.

In early June, UXLINK officially announced that it had more than 10 million registered users, becoming the first product in the Web3 SocialFi category to reach 10 million users. A frozen ice is not formed overnight. What is the magic of UXLINK that can break through the increasingly competitive Web3 social track and achieve such efficient and sustained growth? Today, let us start with the three core values ​​of UXLINK and try to dig deep into the essence of UXLINK's user growth from the outside to the inside.

What is UXLINK?
As a product positioned as Web3 social, UXLINK's product structure is divided into three levels.

It has been more than a year since Paradigm first proposed the Intent-Centric narrative in 2023 and listed it as the top ten tracks of most concern. In addition to the star products that attracted attention at ETHCC, there are more project teams who chose to work quietly behind the scenes, focusing on product improvement and practical application.
With the rapid development of AI, especially the practice of AI Agent, a more crypto-native AI+crypto product concept is emerging before us, namely AI Agent as a Solver. However, how to organically implement the product based on the incentives of cryptoeconomics is still a challenge facing everyone.

"Mass Adoption" is a continuous narrative theme in the Web3 field. Its core goal is to migrate the huge user base accumulated by the Web2 platform to the Web3 ecosystem. Every project on the road to promoting the mass adoption narrative will and should become the focus of the entire market.

Because of this, Mass Adoption will become one of the ultimate goals of many Web3 products, especially Web3 social products that pay special attention to user participation. So, when a project embarks on the path of Mass Adoption, what trends will emerge? What characteristics are worth learning and reference for other projects?

Social products have always been a controversial area. Whether in the traditional Internet or on the chain, there are endless debates about social applications. As Marx's famous saying goes, "Man is the sum of all social relations." By abstracting the underlying logic of social products, we can get the following logic: the core of a social product is to help users establish certain social relationships, generate interactions, transmit information, and expand their social networks on this application. This is considered a successful social product. Therefore, based on different forms of social networks, countless familiar products have appeared in the traditional Internet, such as Facebook, WeChat, Soul, etc. They build social networks for various social scenarios such as acquaintances/strangers/campuses. This is the social product in the traditional Internet. For Web3 social products, due to the characteristics of financialized asset issuance, the "Fi" feature is added to the social network. How to issue assets based on social networks, or how to build social networks through assets, is the core point of the web3 SocialFi project. The decentralized anti-censorship liberal ideology puts higher requirements on the project party in terms of content control. Therefore, the SocialFi track is also the most difficult product to build among all Web3 products. In this article, we will analyze several SocialFi products that have developed relatively well on the market, Farcaster, FriendTech, UXLINK and CyberConnect as examples, and explore the growth path of SocialFi products. From the number of user addresses to the value of assets, how to determine the true growth of SocialFi? In the previous article, we mentioned that the core of SocialFi lies in the combination of social networks and assets. Whether it is issuing assets based on social networks or building social networks based on assets, it is the fundamental logic of SocialFi products. Next, we will analyze the above-mentioned products from the two levels of social networks and asset issuance, and then select indicators from various dimensions of these products for comparison. Social network form The social network topology in Farcaster is the same as that of Twitter. Both are attention-based social networks with relatively open networks; FriendTech purifies and strengthens Twitter's social network, and its form is a closed network with a single node as the core;Compared with Farcaster and FriendTech, which inherited Twitter's online social network centered on attention, UXLINK's network form focuses on real-world social networks, bringing acquaintance social interaction onto the chain; CyberConnect forms social networks through on-chain activities. At the asset issuance level, Farcaster positions itself as the basic layer of social interaction. It does not have a strong "Fi" attribute, but has a stronger community cultural attribute. On this basis, it has generated the core asset $degen; FriendTech v1 has taken the attribute of asset issuance to the extreme, creating a Ponzi flywheel through the design of the Bonding Curve, giving each KOL's social network an asset bubble, and the value of Twitter's social network is fully reflected by the liquidity of the room key; UXLINK is more balanced than the previous two, and the design of the dual-token model is more stable and healthy for the entire system, which can more continuously motivate users to create value in social networks; CyberConnect only governs through its own native tokens, and relatively lacks incentives for social network expansion. After the qualitative analysis, we need to start quantitative analysis. We first select basic indicators at the social level and asset level to make judgments. First, at the social attribute level, we select the number of active users of the protocol as the indicator; and at the asset level, we select the market value of the core assets of the protocol as the indicator.

The imagination of the crowd changes everything, whether it is true or imaginary.
——Le Pen
The essence of a decentralized community is the deconstruction and innovation of asset allocation models.
In the evolution of communities, the concept of assets always plays a pivotal role. In the real world, people often come together because they have common interests. As society changes, the presentation of interests becomes more and more diverse, becoming different types of "assets". The acquisition, distribution and value growth of community assets are essentially driven by "consensus".

Does anyone still remember how people socialized before Facebook appeared in 2004?
According to unscientific statistics: there are about 7 billion people on the earth, the probability of two people meeting is 0.00487, and the probability of knowing each other is only 3 in a billion. This means that 20 years ago, we had almost no chance to know a person in a different geographical location without a third party. However, the launch of Facebook connected people from all regions into a network through the Internet, and social networks were born.
People used to be able to socialize only through letters and face-to-face communication, but now they can get to know strangers on the other side of the ocean by just tapping on the screen, which greatly shortens the distance between people. As a result, Facebook has become a dazzling star in the revolutionary Internet wave in the late 20th century and early 21st century.

Preface
The social track in Web3 has always been the most controversial track. In web3, which is based on all transactions, whether on-chain social networking is a pseudo demand.
Although the first-generation social products of CyberConnect, Lens, and Farcaster were designed to improve the social infrastructure on the chain, they took a long time, cost a lot of money, and ended in failure; the second-generation product is Friend, which focuses on capitalizing social network influence. tech has achieved success with its efficient price discovery mechanism, but friend.tech has been capitalized both in its success and in its failure. Users who bought the key at a high point have suffered huge losses. The delay in the airdrop plan and the update of the new version have caused users to Lost one after another.

The Sol chain has been booming in the past week, and the price of Jupiter's token $JUP in the secondary market has almost doubled in the past two weeks, following the pace of Solana.

The research on Jupiter and $JUP in the market is more from a secondary perspective. Behind the outstanding (or temporarily outstanding) market value performance, in addition to excellent dog farms and communities, it is also inseparable from the support of its excellent product design. So today, let’s take a look at Jupiter’s product design ideas from a product perspective.

Due to content length reasons, the research content will be published in two articles.

During the last bull market, DeFi was widely regarded as one of the most disruptive innovations in blockchain technology. However, great concepts often face many challenges. Due to imperfect technology or structural flaws in the design of the economic model, many projects eventually fall into a death spiral and eventually fail to return to zero.

At a time when Meme and Dogecoins are rampant, how can Defi regain its former glory? Syncus may be a potential solution.

🤖About SyncusDAO

On the DeFi track, zkSync Era, as an extended solution for Ethereum Layer 2, plays an important role in promoting the development of the Ethereum ecosystem with its characteristics of high efficiency, low cost and strong security. This provides a viable, high-performance platform for DeFi projects, and it is against this background that Syncus was born.

Original author: @sirius_zzzz

With the new year and new atmosphere, our chief analyst Sirius has compiled twenty key narratives that our team will focus on this year, ranging from underlying infrastructure to top-level applications. It is destined to be a very busy year.
Narrative 1: Parallelized EVM
Sei made an upgrade announcement in November to build the first parallel EVM chain. Neon and sei both exploded in December. They are currently taking a short break, but the battle for public chain performance continues.
The following projects include @SeiNetwork @monad_xyz @Neon_EVM @EclipseFND

Narrative 2: Modular Blockchain