ITS-AFZM

It's the final week! Don't miss the ETH investment event, share in the WCT prize pool of 826,000

Just participate in the event and purchase no less than 0.2 ETH of the current investment product

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🎉🎉🎉He Yi's leadership story is featured in Fortune magazine📓

As the cryptocurrency world surges, He Yi's name is often associated with the word "breakthrough." This humble girl from a small town in Sichuan has spent two decades writing a legend of resilience and foresight, and is now a formidable female force in the global digital financial landscape.

At 16, stocking beverage shelves in a supermarket, she never imagined she would soon be at the heart of decision-making at a company valued at hundreds of billions of yuan. Her experience of working part-time while studying has endowed He Yi with extraordinary resilience. From a field host on Travel Channel to co-founder of a certain K company, and then to building the "Yizhibo" empire as Vice President of Yixia Technology, each of her pivots has perfectly captured the trends of the times. Her co-founding of Binance with Changpeng Zhao in 2017 further cemented her as an iconic figure in the cryptocurrency industry.

In the male-dominated fintech sector, He Yi's unique "flexible leadership" has opened a new frontier. When Binance faced a turmoil in 2017, she pledged during a late-night livestream to "buy back BNB at market price," personally increasing her holdings of the platform's token, which instantly stabilized the plummeting market. In 2023, when the founder faced legal trouble, she led a team to Nigeria to obtain a payment license, refocusing the business on emerging markets and significantly increasing the user base from 130 million to 200 million. This courageous spirit of "forging new frontiers amidst the storm" earned her the title of "a pioneer forging a new path in the crypto world with high heels," according to Coin Circle Daily.

He Yi, who now holds approximately 10% of Binance's shares, is no longer the struggling young woman. However, she maintains a keen sense of the industry. Under her leadership, Binance's Women Developer Program has helped 3,000 women worldwide enter the blockchain field. From the "Big Sister" who engages with users in her livestreams with sincerity to the calm decision-maker in the boardroom, He Yi has demonstrated through her own experience that true leadership has nothing to do with gender; it's about the courage to break boundaries and the wisdom to reshape the rules!

Finally, let us congratulate He Yi on this well-deserved award, and thank you Binance!
#币安 $BNB #CZ #BNB创新高 #何一

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