Key points

  • In the first quarter of 2024, Binance recorded over 6.3 million downloads of its mobile app, far ahead of other major cryptocurrency and fintech platforms.

  • Such excellent performance can be attributed to two main factors: the high quality of the Binance application itself and the global consumer trust in the Binance brand, as the platform serves more than 183 million people worldwide.

  • Through the app, users have access to a wide range of Web3 features, including spot and P2P trading, payments, marketplace, Earn products and more, making Binance a leader in the Web3 adoption movement.

The second quarter of 2024 is just around the corner, and the cryptocurrency remains highly dynamic, while key industry indicators are growing confidently. Among these indicators, the most important are those that indicate sustainable adoption and usage trends. Earlier this month, the increasing flow of funds on Binance was a testament to the security and transparency of our user asset management. As a result, the value of user funds held on the platform has surpassed the $100 billion mark.

Users entering the fast-growing digital asset space have a plethora of service providers to choose from, but not all platforms benefit equally from this favorable dynamic. Binance leads the fintech industry in app downloads in 2024, with its mobile app installed over 6.3 million times this year. What is behind this statistic and what does it mean for Binance and the state of the crypto industry in 2024?

The Binance App: The Industry Leader

In the first three months of 2024, iOS and Android users worldwide downloaded the Binance app more than 6.3 million times, according to data from digital analytics firm Sensor Tower. This number exceeds the number of downloads of the next competitor by more than 21%. The gap between the leader and the other major crypto service providers ranked third and below is even wider, and Binance's performance is several times higher than the rest of the participants.

Due to the general revival of cryptocurrency markets following the approval of spot Bitcoin exchange-traded funds (ETFs) in the United States and expectations of the upcoming Bitcoin halving, the high performance of the Binance application is due to two main factors: the comprehensiveness and ease of use of the application itself, and the trust of consumers around the world in the Binance brand.

Two sources of trust

Built on Binance's user-centric culture, our app is designed to make navigating the world of cryptocurrencies easy, even for newbies. Anyone, anywhere, regardless of how well they understand cryptocurrencies and financial markets, can open a Binance account in minutes using our mobile app. After creating an account and verifying a user's identity, they get access to a one-stop shop for everything related to Web3: spot and P2P trading, payments, marketplace, Earn products, Binance Square social feeds and our Web3 wallet, as well as many other features and services at your fingertips.

In addition to a great user experience and set of services, the Binance app is a gateway to the leading blockchain ecosystem trusted by over 183 million people worldwide. Offering unparalleled liquidity, it allows users to trade approximately 1,800 trading pairs and over 400 digital assets.

Every day, tens of thousands of people download the Binance app to access the world of digital assets. What they get is more than just a convenient vehicle for their exciting Web3 journey – it's membership in the world's largest community of financial freedom advocates built on the principles of responsible growth, security and trust.

With these compelling statistics reflecting steady adoption trends, the dominance of the Binance app in early 2024 has laid a solid foundation for the growth of a powerful community and paves the way to attract the first billion Web3 users.

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