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In the first quarter of 2024, Binance accumulated more than 6.3 million downloads of its app, significantly outperforming other major crypto and fintech platforms.
This exceptional performance can be attributed to two main factors: the superior quality of the Binance app itself and global consumer trust in the Binance brand, with the platform serving more than 183 million people around the world.
With the app, users have access to a wide range of Web3 functionalities, including spot and P2P trading, payments, marketplace, Earn products and more, all contributing to Binance's position at the forefront of the Web3 adoption movement.
The second quarter of 2024 is almost here, and cryptocurrencies are maintaining their strong momentum, with key industry metrics largely positive. Among these metrics, the most important are those that point to robust adoption and usage trends. Earlier this month, the growing inflows into Binance, which took the value of user funds held on the platform above the $100 BILLION mark, became a testament to the security and transparency of our management of user assets.
Users flocking to the growing digital asset space have a wide variety of service providers to choose from – however, not all platforms can benefit equally from this favorable dynamic. In 2024, Binance is leading the fintech industry in terms of app downloads, with its app installed over 6.3 million times so far this year. What's behind this statistic and what does it show about Binance and the state of the crypto industry in 2024?
Binance App: Leading the Pack
According to data from digital analytics firm Sensor Tower, during the first three months of 2024, global iOS and Android users downloaded the Binance app more than 6.3 million times. This number exceeds the next competitor's downloads by more than 21%. The gap between the leader and other major cryptocurrency service providers that ranked third and below is even greater, with Binance's numbers being several times higher than the rest of the group.
Driven by the general resurgence of cryptocurrency markets following the approvals of bitcoin exchange-traded funds (ETFs) in the United States and anticipation surrounding the Bitcoin halving, the strong performance of the Binance app has two main factors: comprehensiveness and ease of use of the application itself, in addition to the trust that consumers around the world have in the Binance brand.
Two sources of trust
Built on Binance's user-focused culture, our app is designed to make the world of crypto easy to navigate, even for newbies. Everyone, anywhere, no matter how much they know about cryptocurrencies and financial markets, can open a Binance account using our mobile app in a matter of minutes. Once the account is set up and the user's identity is verified, they gain access to a one-stop shop for all things Web3: spot and P2P trading, payments, marketplace, Earn products, Binance Square social feeds, and our Web3 wallet , among many other features and services, are at your fingertips.
In addition to offering a superior user experience and a variety of services, the Binance app is the gateway to the world's leading blockchain ecosystem, trusted by more than 183 million people around the world. Offering unmatched liquidity, it allows users to trade around 1,800 trading pairs and over 400 digital assets.
Every day, tens of thousands of people download the Binance app to access the world of digital assets. What they receive is more than just a convenient vehicle for their exciting Web3 journey – it's a membership in the world's largest community of financial freedom lovers, built on the principles of responsible growth, security and trust.
With these impressive statistics reflecting robust adoption trends, the dominance of the Binance app in early 2024 has laid a solid foundation for a growing, empowered community and charted a further path toward Web3's first billion users.
