Adidas cooperates with crypto fitness app Stepn, and joint NFTs and merchandise are coming soon
PANews reported on April 15 that according to The Block, the Solana-based fitness app Stepn announced a partnership with footwear and sportswear giant Adidas. The collaboration will start with a batch of NFTs called the Stepn x Adidas Genesis sneaker series, which is expected to include 1,000 NFTs. These NFTs are based on some of Adidas' "most iconic running silhouettes."
Stepn said in a statement: "This Genesis series is the first in a series of co-branded activities between Stepn and Adidas in a one-year partnership, and more NFTs and physical wearable products will be launched in the future." The NFT series is expected to be sold later this week (April 17) through Stepn's sister NFT market Mooar.
