Recently, the crypto market and community, which have been positively affected by the Bitcoin spot ETF, have become significantly more active. The Bitcoin spot ETF has brought an influx of funds and unprecedented attention. Many people are watching which track in the Web3 field can take on more when the "water" in the Bitcoin "pool" overflows? In recent years, as the general infrastructure of Web3 has basically taken shape, people's attention has gradually fallen on various Web3 application competitions. The crypto community has done a lot of exploration in the past, including crypto opinion leaders such as Vitalik and CZ, who all believe that the two tracks of games and social networking are the first to bear the brunt, especially "social networking" which plays an important role as the entrance to the Internet, because "social networking" can also serve as the entrance to Web3, which may solve the key problems of high thresholds for Web3 applications, poor experience and inability to adopt on a large scale. If you can catch up with this round of big market, you may also be able to welcome the "overwhelming wealth" brought by the expected big bull market after the Bitcoin spot ETF.
01 Why is it that the highly anticipated Web3 social network is always difficult to break through the circle? Since both the game and social tracks have the characteristics of easy access for ordinary people and rigid user needs, they are very easy to be adopted on a large scale, so they were once highly expected. In recent years, some crypto games have been ahead and have shown unique "explosive power" in the last bull market. Some game projects have even begun to take shape, but due to the threshold of Web3 applications, they have not been further developed. Perhaps the game track is also waiting for the crypto social track to bring lower thresholds, better experience and more user-sticky Web3 entry infrastructure before it can be further promoted for large-scale adoption. The social track seems to be in a "lukewarm" state. Although there have been many explorations and innovations, there have been no projects that have particularly stood out before. The reason is that Web3 social networks are currently facing two major problems to be solved: A. The Web2 social relationship data (social graph) is deeply rooted and difficult to transfer, and the product itself is not innovative enough, which is not attractive enough to users.
Social applications have long been one of the main core businesses of Web2, but once the applications in this track have a large enough user base and social graph data, they will form a strong barrier, and it will be difficult for new social products to compete. The social relationships of most Internet users have been deeply bound by individual social platforms. Due to the closed nature of Web2 social platforms, it is difficult for users to migrate to new platforms. Taking the mobile social track well known to the Chinese community as an example, after WeChat completed most of the mobile social market share, new and old competitors that have appeared and continued to emerge: such as China Mobile's "Fetion", NetEase's "Easy Letter", Xiaomi's "Mi Chat", Lao Luo's "Bullet SMS", Alipay's "Built-in Chat", etc., there are many super companies with amazing size among them, but none of them has successfully shaken WeChat's position, because WeChat firmly controls the user's social relationship data. The problem that Web2 giants are struggling to solve is not easier for Web3 social networking, which seems to have fewer users and resources. It also faces this practical problem: the experience threshold and the fact that users are strangers and have no friends on the new platform! How to socialize and with whom?
Social applications are a must-have product for all Internet users, but they are limited to certain social platforms. Currently, many attempts by new platforms on the market, including Web3 social platforms, are just reinventing the wheel to make a Web3 version of encrypted chat software, a Web3 version of Twitter... For example, the old encrypted social project Status, BM's STEEM, and some projects that no longer exist. B. In fact, most users may not care much about invisible and intangible things such as data ownership. If there is insufficient innovation and no real value to users, how can we convince users to adopt it? As a result, many Web3 social platforms have attracted users by wool, but they can't keep users. Web3 social products that truly solve the above problems and grasp the key points can achieve rapid growth. UXLink, which has recently become popular in many countries in Southeast Asia, Europe, Africa and other regions, is a very typical example.
According to official data, UXLink, which is currently positioned as a Web3 social platform, has obtained 3.42 million certified users through the Link to Earn method based on the RWS protocol in just 10 months after its launch, and created 75,000 social groups covering 5.9 million people. This data is already quite "explosive" among all Web3 projects, and it is obviously a "dark horse" in the Web3 social track. The reason behind UXLink's rapid growth is worth exploring.
So, what kind of solution does UXLink bring? 1) Building a hybrid portal of Web2 and Web3 based on the soil of Web2 social giants. Currently, UXlink has integrated into Telegram, the most popular social software for global crypto users, and built its own Web3 social infrastructure platform in the Telegram ecosystem with 800 million daily active users worldwide. The relationship between UXlink and Telegram is like Pinduoduo integrating an e-commerce platform on the WeChat platform. By utilizing the Telegram open platform, its BOT and Mini App and other related functional components, as well as the huge user data in the ecosystem, and introducing the special services brought by UXlink social and Web3 financial Dapp and Web3 protocol, it is very similar to the rapid growth achieved by Pinduoduo in providing e-commerce services on WeChat.
This solution solves the problem of Web3 social track mentioned above very well. It is equivalent to keeping the most difficult part of the social track, the "social graph", on the Web2 social platform, and mapping social data to Web3 through its open platform for my use. UXLink focuses on the construction of Web3 social applications and infrastructure, while developers can focus on the development of upper-level social applications. Users do not need to "move" to other platforms, continue to retain Web2 operating habits, and do not need to transfer social relationship data. They can experience Web3 social applications with a low threshold, communicate in Web3 communities, play Web3 social games, and make money from Web3... In short, UXLink stands on the shoulders of Web2 social giants, cleverly transforming the traffic entrance of Web2 into the traffic entrance of Web3, injecting source power into building its own social platform. UXLink has brought Super App to the social track, and has also customized infrastructure and created a unique Web3 social platform to create a social ecology with community developers, just like the early Ethereum public chain protocol defined itself as a decentralized application platform. Subsequently, DApps became more and more abundant, and there were concepts such as side chains, Layer2, and modularization. We use ecology to encompass them more.
2) Product innovation has captured the "key" needs of users. It is understood that most of the founding team members of UXLink came from "Xiangwushuo", an idle second-hand trading platform founded on WeChat Mini Program in 2017. At that time, some media reported that "Xiangwushuo" was rated as the most innovative and most growing company in Asia. It gained 6 million users within 5 months of its launch, and its retention rate increased by more than 50%. It has gained more than 100 million deduplicated independent users in 2.5 years and is a phenomenal product with a valuation of 450 million US dollars. This is its historical record. The "Xiangwushuo" platform not only has its own points "Little Red Flower" as a quasi-token economy application, but team members have also begun to contact encrypted assets such as Bitcoin as early as 2018. Therefore, behind UXLink is a team with many years of experience in Web2 social platform integrated products and encryption genes. For the team, it has switched from one social ecology to another similar social ecology, and the past operation and growth experience can still be reused. Of the 950,000 new certified users added by UXLink in the past 30 days, more than 940,000 came from the "Link to Earn" mechanism, which means that by sharing invitations in the UXLink community, you can get UXLink's ecological incentives. In UXLink, everyone can monetize through their social network and everyone can become a KOL.
This is the first "business scenario" and the latest "achievement" launched by the UXLink team in this new product after All in Web3. The innovative improvement "Link to Earn" combines social networks and transactions to bring tangible returns to various users including KOLs.
02 UXLink: “Social networking among acquaintances” is the key. In fact, it is not difficult to find that the secret behind UXLink’s rapid growth is not just solutions and product innovation. It is precisely on the basis of the first two points that UXlink is able to bring a more core killer feature: “social networking among acquaintances”.
1) Why is it "acquaintance social networking"? Compared with some early well-known projects in the current Web3 social track (such as Lens, CyberConnect, etc.), an important point of UXLink is that the relationship between users is a two-way "acquaintance social networking", that is, users know each other and are friends with each other. A one-way social relationship is that users follow KOLs and are strangers to each other. Why is "acquaintance social networking" more valuable? Let's take a simple example: when someone introduces a product or a service to you, this person can be a stranger or an acquaintance, are you more willing to believe a stranger or an acquaintance? The answer is obvious, after all, acquaintances "know everything about each other."
As mentioned above, Pinduoduo has become a successful e-commerce platform in large part because of the acquaintance relationship in the WeChat ecosystem. Pinduoduo's famous "cut a knife" marketing model can only be used in the "acquaintance social" scenario. After all, when your relatives and friends send a "cut a knife" request, it is less likely to refuse and more willing to believe than invitations sent by strangers. Pinduoduo only grasped this point and continuously fissioned and grew more than 700 million annual active buyers from the WeChat ecosystem, creating hundreds of billions of commercial value. Similarly, the Web3 "acquaintance social" brought by UXLink, when a trustworthy friend sends an invitation, the invited user will most likely choose to accept it with pleasure, and driven by the incentive mechanism, it continues to fission and grow. Of course, for UXLink, "acquaintance social" is its "engine" of rapid growth. In fact, this has also brought great benefits to UXLink users and developer partners...
2) What does acquaintance social networking bring to UXlink? A. User-trusted mutual assistance communities are one of the important channels for obtaining information in the crypto field. For users, by joining a group composed of acquaintances, mutual cooperation will be very tacit. In crypto exploration, investment, trading process, and information acquisition, various problems are often encountered, such as the information on coin flipping that many people pay attention to. What to flip? How to flip? Where to flip? How to operate? These problems will more or less hinder most crypto enthusiasts, but in such an acquaintance social group, there will always be someone who understands and informs you in a friendly manner, and it will not be as "dead" as a group composed of strangers. After all, strangers have no obligation to help you answer any questions, and there is no such problem between acquaintances. This is the value that acquaintance social groups bring to ordinary users.
B.KOL and project parties With this Web3 social platform with the attribute of "acquaintance social" relationship, some users who have accumulated a lot of experience in the encryption field for a long time can more easily create their own communities and become KOLs, and communities can also more easily grow. Growth is also one of the difficulties faced by many project development teams. After KOLs and project teams have created groups, they can do a good job of content and activities and achieve fission growth through invitations from acquaintances of seed users. Quickly attract fans for KOLs and create fan communities for project parties.
C. Ecosystem customer business growth As a social platform, UXLink also has a business scenario of advertising release similar to traditional platforms. The value it brings to customers is not only to cover millions of group members, but more importantly, to rely on "acquaintance social networking" to allow the published advertising tasks to be completed through "acquaintance invitations" and further in the form of in-group answers and mutual assistance. In this scenario, the "acquaintance social networking" group is everyone's "free customer service". There are both personal connections and incentives and rewards. Why not do it? At the same time, the promotion partners get higher conversion rates and completion rates. In other words, it is more effective and easier to promote business growth. Simply put, after being integrated into a mature Web2 social platform, the UXlink platform, user KOLs, and developer partners can flexibly use the incentive mechanism brought by Web3 to make full use of the acquaintance relationship chain of "seed users" for unlimited fission, so as to achieve rapid growth of their respective community users. At the same time, the various valuable Web3 products and services provided by the UXLink platform can further steadily retain users.
D. For developers, both on-chain and off-chain data are important components of the final productization. As UXLink uses social behavior as a vertical data set in Web3 to enrich the RWS protocol, it will complement various decentralized financial protocols, enriching Web3 user behavior, providing more concrete data services for Web2 and Web3 developers, and providing more data options for social models in the future AI field.
The value of crypto assets, led by Bitcoin, comes from "consensus". At the same time, "consensus" is the basis of value circulation, and "consensus" is condensed in the crypto community. The most important way of communication between members of the Web3 crypto community is social networking, which is the best landing scenario for the large-scale adoption of Web3. Web3 must nurture its own successful social applications, which are closely related to every crypto member. It is bound to be a revolution of full participation in construction, and a new wealth effect will be born. UXLink, standing on the shoulders of the Web2 social platform, has brought rapid growth in the "acquaintance social networking" scenario, and is expected to develop into an integrated social platform integrating Web3 portal, application market, asset trading, etc. At the same time, looking forward to the near future of AI, human-computer interaction will become a new way of social interaction. It is an inevitable trend for humans to trust humans through machines. Although Web2 social networking has a huge amount of centralized data, it still has problems of excessive monopoly and distrust. As a pioneer of Web3 social protocols, UXLink adheres to the decentralized concept of blockchain and aggregates a large number of trusted data sets on the chain at the RWS protocol layer. In the future, it will reserve a strong data backing for the combination of Web3 and AI, and is expected to become a true social hub in the Web world and the AI world.
