You may think that Amazon is limited to selling products, TV series or music, but what you are not seeing is that Amazon is INDISPENSABLE for the Metaverse
AMAZON WEB SERVICES ( AWS )
Amazon Web Services (AWS) is a cloud computing platform owned by Amazon.com. It offers a wide range of services in computing, storage, databases, analytics, machine learning, networking, and more. AWS is one of the most popular cloud computing platforms in the world, with millions of users worldwide:
🔸Computing🔸
AWS offers a variety of computing services, including servers, caching instances, virtual machines, and containers.
This service can provide the computing power necessary to run the applications and virtual worlds of the metaverse, as well as to store and process data generated by users. For example, Amazon EC2 can be used to create virtual instances that run application servers and virtual worlds. AWS Lambda can be used to execute code in response to events, such as user input or data changes.
Store and Process Data – AWS offers a wide range of data storage and processing services that can be used to store and process data generated by users of the metaverse. In this case it is Amazon S3 that can be used to store static data, such as images, models and textures. Amazon DynamoDB can be used to store dynamic data, such as user locations, interactions between users, and the state of the virtual world.
Provide Network Services – Can be used to connect users and virtual worlds in the metaverse. Here, Amazon VPC can be used to create private networks that protect sensitive data. Amazon CloudFront can be used to quickly and reliably deliver content to users around the world.
AMAZON AND AUGMENTED REALITY
One of the best implementations of Amazon through mobile devices has undoubtedly been this. The ability to get an idea of how the item is where you want to put it and know its measurements in real time, being able to move the object as you wish, as well as modify it to different options such as color, provide us with incredible convenience when it comes to user experience. Although this function was launched in 2020, it has gone almost unnoticed by the majority of online purchasing users of the platform, most likely motivated by lack of knowledge and operation of the online service.
Augmented reality is not only useful for trying on items in the different areas of your home, it is also useful for trying on accessories, such as in the case described above, sunglasses. There are small imperfections in terms of the real color as well as in the enlarged representation of the glasses (they can be clearly seen in the temples of the glasses since they cannot fit correctly on the side of the head)
This implemented function of course solves small consumer inconveniences such as:
Limit consumer dissatisfaction due to uncertainty
Bring the phygital world closer so that the product for mostly offline use has a reduced distance from the online world
Give more context to the online purchasing action by offering greater features throughout the service
Of course, the augmented reality function is only available in some products; In addition, we will need an iOS or Android device with the latest versions of the system and AR Core in the case of Android. In both cases we have to install the official Amazon app.
AWS CLOUD QUEST, AMAZON'S EDUCATIONAL METAVERSE
AWS Cloud Quest is a 3D role-playing game that allows users to gain practical skills in the AWS cloud. Users can choose from six different roles: cloud professional, serverless solutions developer, solutions architect, machine learning specialist, security specialist, data analysis specialist, and cloud specialist. Each role focuses on a specific cloud skill set and knowledge.
The game takes place in a virtual city called Cloud City. Users must complete a series of tasks to help the citizens of the city. These tasks require users to use AWS services to solve real-world problems.
By completing tasks, users learn and practice cloud-related skills. The game provides comments and feedback to help users improve their skills.
Once users complete all tasks for a role, they receive a digital badge. Badges can be used to demonstrate users' cloud skills and knowledge.
AWS #Cloud Quest is a fun and interactive way to learn about the AWS cloud. The game is suitable for users of all experience levels.
AWS GLOBAL INFRASTRUCTURE
The AWS cloud spans 102 availability zones in 32 geographic regions around the world. Additionally, plans have been announced to add 12 more availability zones and 4 additional AWS Regions in Canada, Malaysia, New Zealand, and Thailand.
Amazon Web Services according to Gartner
Amazon Web Services (AWS), a subsidiary of #Amazon is a Leader in this Magic Quadrant. AWS is focused on being a broad provider of IT services, ranging from cloud-native and edge services to ERP and mission-critical workloads.
AWS is focused in the future on expanding the market size by moving into new territories such as private #5G and partnerships with telecommunications. AWS operations are global. Its clients have diverse profiles, covering sizes, sectors and locations.
Strengths
Breadth of Functionality – AWS continues to have the greatest breadth and depth of capabilities of any vendor in the CIPS market. AWS has served as a guiding force in the overall market by establishing accepted standards, developing technologies, and establishing methodologies that are often copied entirely by competing cloud providers. The often poor facsimiles made by cloud providers typically lack the data, reasoning, and customer adoption that AWS uses to support the offering.
Current Market Share Leader: AWS's revenue makes it the current market share leader in the CIPS market, beating Microsoft Azure, its closest competitor, by twice as much. Additionally, AWS is one of the few vendors in this market that doesn't overstate its business performance for customers based on selling offerings that are far outside the periphery of what is reasonably considered cloud. Examples of this external padding by other vendors include the sale of licenses for operating systems and databases at other cloud providers, and locally deployed PaaS platforms that make up considerable portions of “cloud” revenue.
Vibrant and thriving ecosystem – AWS is a magnet for ecosystem partners, given its market share and momentum. ISV partners often have an “AWS first” priority in terms of which cloud providers to support initially, then others follow. Partners include SAP, Splunk and VMware.
Precautions
Undermining Customer Relationships – Gartner customer query arises and AWS often optimizes for the short term when dealing with customers, especially at the time of contract renewal, resulting in undermining customer relationships. . This, along with changes in executive management, changes in customer priorities, supplier preferences in various regions, and deep-pocketed competition, present a challenging landscape for AWS.
Multicloud and Sovereign Strategy – AWS, the leading provider in this market by market share, has a relatively weak strategy to support customers looking for sovereign and multicloud solutions. AWS shows little incentive or interest in pursuing meaningful multicloud strategies on behalf of its customers, despite the fact that many of its customers also use other cloud providers. Additionally, AWS has a rather timid approach to sovereign clouds in Europe, where its competitors are more innovative.
Regional Dependencies and Communication – The December 7, 2021 AWS operational incident revealed some multi-region dependencies on the internal network of #AWS hosted on us-east-1. Since us-east-1 also hosts support tickets for North America, AWS customers also had difficulty contacting technical support during the incident. This was complicated by AWS's inability to adequately and timely communicate outages as they occurred and the confusing inaccuracy of Health Dashboard reporting, resulting in customers being left in the dark about outages.
AMAZON ASTRO
Amazon also has its little assistant robot available. In this case, not everything is purely digital since our friend Astro will help us with household tasks with a 10.1-inch touch screen, being able to move around your house and perform a variety of tasks, such as:
Help with housework – Astro can follow your instructions to perform tasks such as setting the table, picking up laundry, or bringing you things.
Stay connected – Astro can show you videos, photos and other content from your home devices. You can also use Alexa to make calls, send messages, and control smart home devices.
Being a Companion – Astro can be a fun and educational companion for children and pets. It can also help older people or people with disabilities stay connected and safe.
It is also equipped with a variety of sensors, including cameras, microphones and motion sensors. These sensors allow Astro to navigate around your home safely and avoid obstacles. Astro also has a battery that lasts up to 6 hours on a single charge.
Can be classified as an instrument within IoT technology, this robot plans to arrive at your home in the coming months. Amazon's intention is for it to be in every home in the next 5 years. Its starting price is $1600 and it is currently available in the US.
And with this I say goodbye. I hope to see you as always in my next articles where I always try to squeeze the best out of each of the contents that I curate and study for my "newsletters"
See you !
