Maintaining the second-hand market is something high-end brands must do!
Binance's crackdown on shell trading is also a necessary means to maintain brand image. This strategy is very mature in the fields of trendy toys, luxury goods, and the automotive industry.
For example, when the car company NIO first started, it strongly controlled the prices of its second-hand cars to maintain the high-end positioning of its new cars. Later, due to funding issues, it couldn't support the second-hand market, resulting in a loss of its high-end positioning and even sales.
Oh, and then there's Apple, which later adopted the luxury brand route, also needing to maintain second-hand prices.
Binance's crackdown on shell trading is also a necessary means to maintain brand image. This strategy is very mature in the fields of trendy toys, luxury goods, and the automotive industry.
For example, when the car company NIO first started, it strongly controlled the prices of its second-hand cars to maintain the high-end positioning of its new cars. Later, due to funding issues, it couldn't support the second-hand market, resulting in a loss of its high-end positioning and even sales.
Oh, and then there's Apple, which later adopted the luxury brand route, also needing to maintain second-hand prices.
