On December 31, 2024, Musk changed the nickname of the X platform to "Kekius Maximus" and updated the profile picture, causing the price of the meme coin #KEKIUSMAXIMUS Maximus to soar.

However, the next day, on January 1, 2025, Musk reverted to his original English name Elon Musk, and the related concept coins plummeted.

CoinGecko data shows that KEKIUS on Ethereum fell about 75% within 24 hours, with a market cap dropping to 84 million; KEKIUS on the Solana chain fell about 71%, with a market cap dropping to 2.2 million; KM on the Solana chain fell about 62%, with a market cap dropping to 2.9 million. There had been warnings that Musk's return to his original name would pose significant risks to related concept coins, but it was unexpected that the risk materialized just 2 days later.