#MarketingRebound

Rebound Marketing is a strategy used to recover customers, leads or consumers who, for some reason, stopped interacting with a brand, abandoned a purchase or stopped consuming its products or services. The main objective is to win back these consumers, reestablishing a relationship and encouraging them to resume the purchasing journey.

How does Rebound Marketing work?

Data analysis: Identify the reasons that led the customer to stop interacting with the brand.

Segmentation: Separate customers into groups according to their behavior, history and preferences.

Personalized communication: Create specific campaigns to re-engage these consumers, such as personalized emails, exclusive offers or special incentives.

Multichannel: Use different communication channels, such as social networks, SMS, email marketing and even phone calls, to reach customers effectively.

Examples of use:

1. Abandoned cart recovery: Send an email or notification with a discount to encourage the customer to complete the purchase.

2. Inactive customers: Offer exclusive promotions or benefits to customers who have not made a purchase in a while.

3. Feedback: Get in touch to understand the reason for the withdrawal and seek solutions to better meet the customer's needs.

Rebound Marketing is a powerful tool for reversing losses and increasing customer lifetime value, strengthening the relationship between brand and consumer.