The French luxury department store Printemps became the first major retailer in Europe to start accepting cryptocurrency as payment. Now, customers at 20 stores in the chain across France can pay for fashionable clothing, accessories, and luxury items using digital currencies.

This initiative is implemented in collaboration with the French company Lyzi, which uses the Binance Pay solution to process cryptocurrency transactions.

Printemps emphasized that the new feature opens up opportunities for more than 6.5 million cryptocurrency users in France. It provides fast, secure, and convenient payments, improving the quality of customer service.

Such a step could become an important milestone in the development of payment systems in the EU, where the adoption of cryptocurrencies is still lagging behind other regions of the world. It may also affect the regulatory policy of the European Union, encouraging the creation of more favorable conditions for the cryptocurrency business.

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