Suntory Group will launch its first tokenized premium malt beer pilot project in Japan on November 12, combining Yamazaki whiskey barrel aging with NFT technology to create a unique digital collectible experience for beer enthusiasts. (Background: 42 million car ownership on-chain AVAX) The California Department of Motor Vehicles embraces blockchain: efficiency improved by ten thousand times) (Background: NFT chain games land on PS5 and Xbox for the first time! Avalanche 3A Battle Royale opens for free play) This article is a sponsored piece written and provided by Ava Labs and does not represent the stance of the BlockTempo nor is it investment advice, purchase, or sale suggestion. Please see the disclaimer at the end of the article. The world-leading beverage company Suntory Group will launch a limited release pilot project for its first tokenized premium malt beer (Premium Malt's) in the Japanese market on November 12. Known globally for its Yamazaki whiskey, Suntory is partnering with Ava Labs to launch this limited edition tokenized Premium Malt's beer. NFT as Proof of Beer Consumption As part of this project, the 715ml Premium Malt's beer is aged in Yamazaki whiskey barrels and features near-field communication (NFC) technology on the bottle neck. When the bottle cap is opened and the NFC seal is broken, consumers will receive a non-fungible token (NFT) as proof of consumption, providing Premium Malt's enthusiasts with a unique digital collectible. Suntory's Chief Digital Innovation Officer Rio “Popeye” Inaba and Ava Labs' Japan head Roi Hirata announced this innovative plan at Thailand Blockchain Week. Suntory Group SUNTORY is Japan's global leading beverage company, founded in 1899, known for its premium spirits, particularly whiskey brands such as Yamazaki, Hibiki, and Hakushu, in addition to a diverse portfolio of beers, soft drinks, and health products. Ava Labs Ava Labs is a company that provides an open-source platform focused on creating and running decentralized applications (dApps) and enterprise-level blockchain deployments. Founded by a team of researchers and engineers from Cornell University, combined with Wall Street talent to realize its vision. Ava Labs is committed to providing scalable, efficient, and customizable infrastructure, enabling developers to easily build and deploy blockchain applications. The platform uses the Avalanche consensus protocol, offering high throughput, low latency, and decentralized features. ＿＿＿ Sponsored Disclaimer: The content of this article is a promotional piece provided by the sponsor, and there is no relationship between the sponsor and BlockTempo. This article does not represent the stance of BlockTempo. It is not intended to provide any investment, asset advice, or legal opinions, nor should it be considered an offer to buy, sell, or hold assets. Any services, programs, or tools mentioned in the promotional content are for reference only, and the final actual content or rules are subject to the publication or explanation by the sponsor. BlockTempo is not responsible for any potential risks or losses, and readers are reminded to conduct their own careful verification before making any decisions or actions.

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