$1INCH
The DeFi platform 1inch has reached a long-term cooperation agreement with the Bruce Lee family company to jointly launch a marketing campaign called 'Take crypto seriousLee'. This collaboration has been in the works for nearly three years, aiming to leverage Bruce Lee's influence to promote DeFi technology and change public perceptions of cryptocurrency. 1inch co-founder Sergej Kunz revealed that the name '1inch' is inspired by Bruce Lee's iconic 'one-inch punch', which aligns with the platform's pursuit of trading efficiency. The campaign will be carried out through video releases and other formats, focusing on showcasing the practical value of crypto technology rather than its speculative attributes. Additionally, 1inch emphasizes the DeFi industry's attitude towards regulation, believing that the Web3 space requires unique regulatory solutions, and advocates for regulatory bodies to collaboratively develop balanced solutions that protect users while fostering innovative development.
1inch stated that the collaboration with the Bruce Lee family company aims to promote the adoption of DeFi and Web3, enhancing DeFi's adoption rate through Bruce Lee's legacy, while highlighting the shared values between 1inch technology and Bruce Lee's philosophy. 1inch co-founder Sergej Kunz also mentioned that the company's name '1inch' itself originates from Bruce Lee's 'one-inch punch', and Bruce Lee's versatility, agility, and innovative spirit have always guided 1inch in developing products like Fusion+ and others. This collaboration will popularize DeFi and Web3 through a series of activities, explaining the benefits of the new financial system to potential new users.
Bruce Lee's daughter, Shannon Lee, also expressed a positive attitude towards this collaboration, believing that it can spread Bruce Lee's values and the advantages of Web3. The collaboration between 1inch and the Bruce Lee family company will launch a series of activities in the coming months, kicking off with the release of videos. Through this collaboration, 1inch hopes to popularize DeFi and Web3 just as Bruce Lee popularized martial arts in movies during the 1970s, conveying to the public that cryptocurrency represents the future of the financial system.
