Meta, a social networking company with almost 4 billion users, is testing facial recognition technology to combat fake celebrity scam ads on its platform.
Meta says early tests with a small group of celebrities have shown âpromising resultsâ and that it will trial facial recognition technology with 50,000 other celebrities and public figures in the coming weeks. The system detects scams by comparing images in ads with celebritiesâ Facebook and Instagram profile pictures.
The move is part of Metaâs broader fight against âceleb-baitâ scams, which are used by cybercriminals to steal personal information or money.
We welcome your comments: How effective do you think such technological measures would be?
