The music industry has come across #web3 Both startups and artists have seen this new business model as attractive for various reasons and now have alternative ways to monetize their content.
The metaverse in music
The pandemic forced many live music events to be canceled or postponed, leading artists to look for new ways to connect with their fans. The #metaverso offered a solution, allowing artists to create immersive music experiences that fans could enjoy from home
In this way, music saw an opportunity in fields such as:
Virtual Concerts – Virtual concerts became a popular way for artists to connect with their fans during the pandemic. Artists like Travis Scott, Lil Nas X and Ariana Grande organized virtual concerts on platforms like Fortnite and #Roblox
Music Events in the Metaverse – Some artists hosted music events in the Metaverse. OzzFest, the iconic global touring metal festival created by Ozzy and Sharon Osbourne, enters the Metaverse in 2022 as part of the Metaverse Music Festival #Decentraland ( $MANA ) Ozzy Osbourne, Megadeth, Motörhead , Black Label Society, The Raven Age, Skid Row and Britof were some of these artists
Integrating Music into the Metaverse – Metaverse platforms such as Roblox and Fortnite have started integrating music into their games. This allowed fans to enjoy music in the metaverse while playing.
And this is just a fraction of what we can find in the vast ocean of the metaverse since we are going solely and exclusively to virtual worlds with and without blockchain integration in addition to video games.
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International platforms born to rule the music metaverse
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Sensory
In addition to dedicating itself to culture, fashion and dance, its music section at PRISM is one of the most immersive that exists today, having brought together world-class artists.
In PRISM World, massive shows are held that are impossible to conceive in the real world.
Top world electronic music DJs and artists have already joined PRISM to collaborate, including Eric Prydz, David Guetta, Charlotte de Witte, Armin van Buuren, Carl Cox, Dimitri Vegas & Like Mike and Black Coffee. Each of these artists will create a series of exclusive performances.
In a few days (October 27, 2023) one of the shows by international artist Carl Cox will take place at Sensorium Galaxy.
Your next forms of access? Very diverse, of course.
We can access from TikTok, PICO XR, YouTube and Valve corporation through Steam VR
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CEEK Metaverse
CEEK simulates the community experience of attending a live concert, being in a classroom, attending a sporting event, and other exclusive "money can't buy" experiences with friends from anywhere, anytime. We can say that CEEK even has its own marketplace where it sells its own headsets, headsets...
It has a complete repertoire of artists both in real time and delayed to enjoy the experience whenever you want or can. The truth is that the channel is huge and is similar to an evolved YouTube where the experience, logically, is more immersive.
Its partners include large companies such as Universal Music Group, Sony Music Entertainment, National Basketball Association (NBA), Apple and many others...
At the moment, what I have been able to observe the most about the platform in its history are recorded videos, 360 experiences and some in streaming, standing out for their high broadcast quality.
Its sections, as you will be able to see here, also go beyond just the musical section:
Algunos de los artistas musicales con los que ha firmado Ceek VR incluyen a Katy Perry, Lady Gaga, U2, Sting, Ziggy Marley, Demi Lovato, Bon Jovi, Neyo, Bruno Mars, Adele, Beyoncé, Coldplay, Kendrick Lamar, Taylor Swift, Drake, The Weeknd, BTS, Post Malone, Ariana Grande, Justin Bieber, Twenty One Pilots, The Jonas Brothers, Imagine Dragons, Maroon 5, The Killers, Green Day, Red Hot Chili Peppers, Metallica, Foo Fighters, Linkin Park, Rage Against the Machine, Pink Floyd, The Beatles, Michael Jackson, Queen, ABBA, Elvis Presley, Madonna, Prince, Stevie Wonder, Bob Dylan, The Rolling Stones, Led Zeppelin, Pink Floyd, The Doors, Nirvana, Metallica, Guns N' Roses y AC/DC.
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AUDIO, THE ALTERNATIVE TO SPOTIFY ON CHAIN
#Audius ( $AUDIO ) is a new streaming platform created for all musicians, not just those who have signed a record deal.
Build a fan base, share your works in progress, and publish your finished songs. You can create and monetize your songs without the obligation of having signed with a record label.
Despite being a niche platform since it is integrated into the blockchain and the sector is not exactly overcrowded, there are not a few or little-known artists who already trust the platform:
In addition, by uploading, sharing and listening to the platform's music, you can get its native $Audius token. As a decentralized music protocol, it is designed to be controlled by artists and community owners. This alternative music platform offers everyone involved a piece of the pie, including listeners, artists, and node operators.
I have created a small comparison so you can see the similarities and differences with Spotify:
Additionally, traditionally, record labels and music intermediaries have taken the lion's share of the sale of each song or album.
According to estimates, only about 12% of music industry revenue was paid to artists. Audius aims to differentiate itself from its competitors by directing 90% of music revenue to artists.
Audius has acquired the virtual music experience platform Sound Stage 🥁
SoundStage.fm has built one of the most exciting ways for artists and their fans to find each other in the metaverse and it's a natural extension of what the Audius community is building 🎊
As of October 2021, the platform had 3 million users while just a year later, it reached 7.5 million. For now, we do not have data for this current year.
There are many more uses in music that I will tell you about in future articles. The reality is that different technologies, such as artificial intelligence, are also revolutionizing the sector, but introducing and compressing all of them in this article would only make this an encyclopedia 😉
So to stay informed about these and many other platforms that I will bring you, remember to subscribe 😌😌😌
See you at the next one !
