Mr. Beast has been the highest-paid YouTuber in the world for two years in a row. Donaldson earned an estimated $54 million from his videos in 2021, and Forbes predicts he could increase his income to $110 million in 2022.
Journalists estimated the blogger's total wealth at $500 million. Moreover, in 2022, Donaldson was looking for a buyer for a share in his content studio. In case of success, the value of his main asset would reach $1.5 billion. "The chances of becoming a billionaire increase if you don't set such a goal for yourself," says Donaldson. "You just need to focus on making your company cool."
Mr. Beast is such a successful businessman that he came to lecture at Harvard Business School. Here's what his empire consists of.
Content studio. Mr. Beast is not limited to one channel - he has several of them. Here are just some of the projects:
MrBeast: 142 million subscribers;
Beast Reacts: 22,5 млн;
MrBeast Shorts: 21,5 млн;
Beast Philanthropy: 12,6 млн;
MrBeast Gaming: 32 млн;
MrBeast 2: 21.5 million
Videos for Mr. Beast's main and secondary channels are produced in the same town where the blogger grew up, Greenville. There is a studio there that is currently being expanded into three major centers. Donaldson hopes that over time, the location will attract other content creators who will move their studios there.
The blogger currently employs about 50 people: writers, editors, and assistants. Some of the studio's key employees are Donaldson's friends and family members, who discussed plans to conquer YouTube with him in the channel's early years.
MrBeast Burger Restaurant. The blogger announced the opening of his own chain of fast food restaurants in December 2020. At that time, he rented a diner in Greenville and temporarily opened a point with free food for takeout. The menu included burgers, fries, desserts and drinks. On the opening day, the car line stretched for more than 30 km.
MrBeast Burgers currently has over 300 locations in the US and a few in other countries. How did he manage to open so many locations at once? MrBeast Burger simply operates as a virtual restaurant. You can only order through the app, and it will be prepared in one of the independent offline cafes with which the brand has an agreement.
MrBeast Burger has become one of the fastest growing foodservice brands in the US, selling over a million burgers in the three months since its opening. And in August 2022, Mr. Beast opened his first offline restaurant.
Feastables Snacks: The blogger sells MrBeast Bar chocolate and MrBeast Cookies online and in Walmart stores. To celebrate the launch in January 2022, Mr. Beast held a raffle with cash prizes and a competition for those who found one of ten golden tickets hidden in chocolates.
In the final, the participants had to prepare desserts that were judged by famous British chef Gordon Ramsay. The winner received a chocolate factory in the spirit of Willy Wonka as a gift.
According to Business Insider, Feastables sold more than $10 million worth of snacks in its first few months of opening.
Feastables Snacks: The blogger sells MrBeast Bar chocolate and MrBeast Cookies online and in Walmart stores. To celebrate the launch in January 2022, Mr. Beast held a raffle with cash prizes and a competition for those who found one of ten golden tickets hidden in chocolates.
In the final, the participants had to prepare desserts that were judged by famous British chef Gordon Ramsay. The winner received a chocolate factory in the spirit of Willy Wonka as a gift.
According to Business Insider, Feastables sold more than $10 million worth of snacks in its first few months of opening.
