Ferrari is responding to customer demand and plans to accept cryptocurrency payments in the US and Europe. Enrico Galliera, Ferrari's marketing and commercial director, confirmed this decision, driven by market demand and requests from dealers, including young cryptocurrency investors. Although the number of cars to be sold via cryptocurrencies has not been specified, Ferrari's order book is already filled until 2025.

The luxury automaker is looking to tap into the expanding market and connect with potential buyers beyond its traditional customer base. Initially in the US, Ferrari partnered with BitPay, a cryptocurrency payments processor, enabling transactions in bitcoin, ether and USD Coin. The company will not charge additional fees, as BitPay will convert cryptocurrency payments into conventional currency for dealers, protecting them against price fluctuations. Furthermore, BitPay will verify the legitimacy of cryptocurrencies, preventing illegal activities.

This decision by Ferrari contrasts with the hesitation of other large companies to adopt cryptocurrencies due to price volatility and environmental concerns, as evidenced by Tesla, which began accepting bitcoin but later suspended payments due to environmental concerns.

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