According to CoinDesk, Franklin Templeton CEO Jenny Johnson said at a blockchain seminar in Wyoming on Tuesday that she was shocked by the ignorance of traditional financial institutions about the scale of Bitcoin.

Jenny Johnson says she spends 30% of her working day working on disruptive technologies because her main focus is on finding the next generation of corporate bookings. This includes digital assets. Jenny Johnson believes that digital assets and artificial intelligence are one of the two huge and obvious trends that she does not want to miss. Jenny Johnson said:

“What’s crazy to me is that in traditional finance, they have no idea about the amount of money and transaction volume involved in Bitcoin. One complete ecosystem almost ignores another parallel, huge ecosystem.”

The Bitcoin (BTC) blockchain processed over $36.6 trillion in transactions in 2023 as the market recovered from a difficult year. By comparison, Mastercard and Visa, the world's two largest payment networks, processed $9 trillion and $14.8 trillion in transactions respectively.

Franklin Templeton quickly became a leader among traditional financial asset managers after Jenny Johnson became CEO. Its OnChain U.S. Government Money Market Fund (FOBXX) in 2021 became the first fund to use a public blockchain to record transactions and ownership. Earlier this week, the company filed a proposal with the Securities and Exchange Commission to launch a new ETF, trading under the ticker EZPZ, designed to give investors exposure to a range of digital assets. The ETF would initially include Bitcoin ( BTC) and Ethereum (ETH), with Coinbase serving as custodian.

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