Odaily Planet Daily News: Former BAYC Creative Director Jeff Nicholas will join Meta's Reality Labs as executive producer of mixed reality entertainment experiences and will officially join in September. The main responsibilities of this position are "to serve as the team's key creative executive, responsible for leading complex development projects" and "to provide guidance for Meta's entire social and interactive music, comedy, sports and film/TV related content." Nicholas also added that he will specialize in virtual reality products. (Cointelegraph)