This year, the Ambire team had the chance to attend EthCC[⁷], probably the most significant event in Europe for the crypto industry, this year held in Brussels.
This year's conference was huge, with almost every notable company in the crypto industry present in Brussels. Though we did not sponsor the main EthCC event, we made our mark by participating in two notable side events on July 8th.
Ambire's team at EthCC 2024 in Brussels
Multichain Day
Ambire's booth at Multichain Day
Multichain Day was an amazing one-day summit dedicated to exploring cross-chain expansion and interoperability, with a full day of keynotes, panels, and networking. Ambire had a sponsors' booth and a chance to meet 100s of people and talk about wallets and interoperability.
Ambire's CEO, Ivo Georgiev, talking about Web3 tools
Ambire CEO Ivo Georgiev took the stage to join a panel called "Web3 Tools for a Multichain Future," which tackled some of the space's challenges and opportunities.
Our CEO @Ivshti talking about the challenges of delivering great Web3 UX to end users
cc @wrappedxyz @EthCC pic.twitter.com/XkfDxeuCxZ
— Ambire Wallet (@AmbireWallet) July 8, 2024
ux/acc day
Ivo Georgiev participating in the panel about wallet UX
It was a busy day for Ivo, who had to head off to another event shortly after his Multichain Day panel. ux/acc day was a one-day summit dedicated to the ux/acc movement - an effort to simplify the persistent pain points of UX in the ever-evolving crypto world.
At ux/acc, Ivo joined a wallet-dedicated panel followed by a keynote on how on-chain transaction simulations help Web3 wallets achieve Web3 user experience.
.@Ivshti on stage during the ux/acc day at @EthCC
cc @0xOrbLabs pic.twitter.com/Gb8n93RzFp
— Ambire Wallet (@AmbireWallet) July 8, 2024
At ux/acc day, we met wallet and UX enthusiasts and were happy to give out some limited Ambire merch. Attendees at both summits got early access to the Ambire extension closed Beta.
Ambire's booth at ux/acc day in Brussels 2024
Ambire's secret marketing sauce
Ivan on a panel at Web3 Marketers Brunch event by AdEx
Midweek, on Wednesday, our Head of Marketing, Ivan Manchev, took to the stage for a panel discussion at a side event specifically tailored for Web3 marketers. This event, organized by Adex Network, further showcased our involvement and influence within the industry.
hey web3 marketers 🔥
The best @EthCC side event for growth and marketing is starting any moment now
We’re overbooked, so hurry up! grab a coffee and roast your competitors’ acquisition strategy with fellow nerds pic.twitter.com/BIzWiaSAHQ
— AdEx (@AdEx_Ads) July 10, 2024
Check out this amazing summary of the key points discussed at the Web3 marketers' panel:
TL:DR from the EthCC Web3 Marketers Brunch by @AdEx_Ads at #Ethcc2024
🔸 A product that users want to use is essential.
🔸 You might not have a marketing problem but a product problem.
🔸 Gamification of marketing campaigns is THE trend.
🔸 Use separate channels for each user… pic.twitter.com/cGWa021PSi
— Vlad Dramaliev | IPOR Fusion ⚛️ (@vdramaliev) July 10, 2024
The rest of the conference was equally productive for our team. We engaged in numerous meetings with various friends and teams, attended a series of fascinating side events, and had the opportunity to meet our partners. Late-night hours were fun as well, thanks to cult status initiatives like rAAVE:
Imagine another finance-y industry conference ending like this. Web3 is culture. Feels nice @letsraave @EthCC pic.twitter.com/bnrU0hDdNL
— 🔥 vanzoo 🔥 (@vanzooeth) July 10, 2024
Vitalik was absolutely on top of the game in Brussels, holding numerous keynotes, joining a few panels, and always sharing big brain power and insights on the future of Ethereum:
Today I was at a crappy web3 conference north of Brussels. They said Vitalik was coming, and I thought it was a joke to fill the room since the event was weak. Then he actually arrives, by bus, in the rain. Gives his speech soaking wet, answers all the questions, talks with the… pic.twitter.com/sTks2JFtjS
— Mich.eth (@0xMichz) July 9, 2024
EthCC 2024 Brussels was not just a conference but a melting pot of ideas, innovations, and collaborations. The energy was palpable, and we are proud to have been part of such a significant gathering. We left Brussels inspired, with new insights and connections that will undoubtedly propel Ambire forward in the ever-evolving crypto landscape.
If you don’t feel like this, you haven’t done EthCC right this year pic.twitter.com/hCpPIEGlTY
— altan tutar (@mraltantutar) July 12, 2024
Stay tuned for more updates and insights as we prepare for the next events on the busy Ethereum calendar - updates coming soon 🤫
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