Main Takeaways

  • Binance has appointed Guilherme Nazar as Head of Latin America, expanding his leadership role from General Manager of Binance Brazil to the entire region.

  • Nazar will focus on developing the crypto industry across Latin America and increasing adoption, keeping user needs central to Binance’s strategy.

  • Latin America is a key market for Binance, with Brazil, Argentina, and Mexico ranking high in the Chainalysis 2023 Global Crypto Adoption Index.

Binance is delighted to announce the appointment of Guilherme Nazar as Head of Latin America. In this new role, Nazar, who has been the General Manager of Binance Brazil since 2022, will expand the scope of his leadership to further develop the crypto industry across the entire LATAM region. He will focus on promoting innovation, increasing adoption, and designing and implementing Binance’s user-centric business strategies.

Current Binance General Managers, Frida Vargas for Mexico and Daniel Acosta for Colombia, Central America, and the Caribbean, will continue leading their local markets and will report to Nazar.

The Significance of Latin America

Home to some of the highest-ranking national markets by grassroots crypto adoption, as per the Chainalysis 2023 Global Crypto Adoption Index – with Brazil at 9th place, followed by Argentina at 15th and Mexico at 16th – Latin America is one of the key regions for Binance and the crypto industry at large.

In an effort to make digital assets even more accessible in the region, Binance has recently introduced new trading pairs in Mexican peso and Colombian peso, offering the speed and convenience of trading in local currencies. These additions complement the existing offerings of Argentinian peso and Brazilian real pairs on the exchange. 

A Record of Leadership

Nazar joined Binance in September 2022, bringing with him a wealth of experience from prior leadership positions. Before joining, he served as Vice President and General Manager of Properties at real estate tech firm Loft and held management positions at Uber, including his latest role as Head of Operations for Brazil. 

Nazar sees Latin America as a thriving market with increasing crypto adoption, presenting numerous opportunities to develop new products and services that cater to local users’ needs. He strongly emphasizes the value of digital assets to Latin Americans and Binance’s growing commitment to supporting this growth. "We are determined to play a key role in their adoption journey, and I am delighted to be part of this momentum," said Nazar, highlighting Binance’s collaboration with policymakers to build a robust digital-asset ecosystem.

By spending most of his career in disruptive industries, Nazar brings a unique understanding of consumer experience and product development. This enables him to tailor Binance's global product and service portfolio to meet the specific needs of local users while complying with market and regulatory requirements.

Binance’s Global Momentum

Earlier in June, Binance announced that its global user count had surpassed 200 million, with 30 million new users joining in 2024 alone, marking a notable achievement that mirrors the accelerating rate of adoption of digital assets and blockchain globally. Committed to the sustainable development of the industry, Binance has been increasing investments in security, compliance, and education to protect users' funds and the larger ecosystem.  

Further Reading

  • Steve Christie Announced as Binance Deputy Chief Compliance Officer

  • Binance Appoints CEE General Manager Kyrylo Khomiakov as Regional Head for CEE & Central Asia

  • Meet The VP of Public Affairs: Joanne Kubba Talks Crypto, Innovation, and Sound Regulation