Cristiano Ronaldo and Binance announced a multi-year partnership in June 2022. Under the terms of the partnership, Ronaldo will become a global ambassador for Binance and launch a series of NFT collections on the platform.
Ronaldo is one of the most popular athletes in the world, with over 400 million followers on social media. His partnership with Binance is a major coup for the cryptocurrency exchange, which is looking to expand its reach into the mainstream market.
The first NFT collection from Ronaldo and Binance was released in November 2022. The collection featured seven animated statues depicting iconic moments from Ronaldo's career, such as his bicycle kick goal against Juventus in the 2018 Champions League final. The collection sold out in minutes and generated over $2 million in sales.
Ronaldo and Binance have said that they plan to release more NFT collections in the future. They also plan to collaborate on other projects, such as educational initiatives and charitable donations.
The partnership between Ronaldo and Binance is a significant development in the world of NFTs. It shows that NFTs are becoming increasingly mainstream and that they are being embraced by major brands and celebrities. It is also a sign of the growing popularity of cryptocurrency, which is seen by many as the future of finance.
Here are some of the benefits of the partnership for both parties:
For Binance, the partnership with Ronaldo gives it access to his massive fan base and helps to legitimize the cryptocurrency exchange in the eyes of mainstream consumers.
For Ronaldo, the partnership with Binance allows him to enter the world of NFTs and capitalize on his popularity with fans. He can also use the partnership to promote his own brand and charitable causes.
The partnership between Ronaldo and Binance is a win-win for both parties. It is a sign of the growing popularity of NFTs and cryptocurrency, and it is likely to have a significant impact on both industries.
