Key takeaways
Above all, Bitcoin Pizza Day celebrates the growing practical utility of digital assets. As part of our series featuring Binance employees, today we introduce you to Cynthia, the ambassador of our culture. Learn about her journey at Binance and how she embodies our user-centric, motivational culture.
Why do talented people like Cynthia join Binance and thrive on its dynamic culture of collaboration, purpose and growth opportunities? To find out, let's analyze together Cynthia's unique journey from the field of traditional finance to embracing the freedom of cryptos, which promotes the adoption and utility of borderless payments.
Let’s take a look at how Cynthia and her colleagues are serving and earning users’ trust with innovative solutions that support Binance’s vision of a globally connected monetary future.
Every day, cryptos are reshaping the global financial sector and changing the lives of millions of people around the world, with each transaction paving the way towards a more connected future. In 2010, programmer Laszlo Hanyecz sparked a revolution when he traded 10,000 BTC for two pizzas: the journey of real-world crypto trading had just begun. Today, the digital assets industry is worth a trillion dollars, a growth supported by many diverse and varied participants active around the world; but the real progress takes place behind the scenes.
Users are at the forefront of Binance's mission and guide every decision we make. On Bitcoin Pizza Day, we honor those who are working tirelessly to create a more inclusive and accessible financial ecosystem. Among these individuals is Cynthia, Product Manager at Binance, whose dedication embodies our commitment to serving users around the world.
The pride of a product manager
As Product Manager, Cynthia designs seamless payment solutions for millions of users around the world. She strives to attract more users to the world of cryptocurrencies by helping them understand the monetary freedom they offer, acting as a direct ambassador of our user-centric culture. By creating products that demonstrate the utility of cryptos, Cynthia is building momentum for Web3 adoption. “Product managers are real mothers,” she explains, “and our products are our babies. » As a product manager, seeing that the products you've created resonate with users and facilitate their journey brings a sense of pride and accomplishment.
Cynthia's colleagues describe her as humble and driven, qualities that help her thrive in Binance's dynamic environment. “No matter what kind of challenges and difficulties I encounter at work, I need to stay calm and focused, and apply my professional knowledge and skills to overcome them,” says Cynthia. This allows me to take on more responsibility and deal with more project-related issues, and the partners can rely on me even more. »
From international payments to cryptos
Cynthia remembers realizing at a very young age that technology had the power to improve people's daily lives quickly and practically, a realization that sparked her interest in innovation and led her to pursue a degree in engineering. at University. It was the possibility of combining technical disciplines with the practical side of the financial world that really captivated her.
It ended up facing a major obstacle that traditional international payment systems struggled to overcome: settlement. Observing that traditional solutions were tedious, that their settlement generally took several days and that they generated high fees that reduced the transaction amounts to a minimum, Cynthia then discovered cryptocurrency and the innovations it offered in the field of payments, particularly for settlement speed and transaction costs. These prospects inspired her to join the booming crypto sector, and it was through this curiosity that Cynthia became acquainted with Binance.
On the edge of a new universe
This mix of curiosity and passion led Cynthia to Web3. Her experience in the international payments space led her to believe in blockchain's ability to revolutionize the world, and Binance's desire to leverage digital assets to increase monetary freedom around the world guided her. The company's industry-leading status and culture aligned with Cynthia's beliefs convinced her to join the movement.
Welcome to Binance!
Starting her new role within the Binance Payments team (Binance Pay) in June 2021, Cynthia began acclimating to her rapidly changing environment. Forming an open and united team spirit is essential at Binance, and Cynthia would soon find out. Her teammates helped Cynthia integrate seamlessly into workflows, and knowing she could lean on them helped her gain confidence, allowing her to quickly fill gaps in her knowledge. Thanks to this motivated and collaborative attitude, she became an integral member of the team shortly after her arrival.
Cynthia also remembers the many challenges of moving to a new country to join Binance, including climate, language and even currency. The first few days, when she was tired and looking for some comfort after a long journey, she bought herself a coffee using her cryptos, as she did not yet have any money in the local fiat currency . Just like Laszlo Hanyecz in 2010 and countless other individuals afterward, she took advantage of the convenience of cryptos to finance her small daily pleasures, whether coffee or pizza. In her own words, Cynthia does not want to be limited by local fiat currencies when traveling. Exchanging fiat currencies is sometimes a pain: crypto makes it easy, with no fees.
People as curious as Cynthia tend to take on new challenges as quickly as settling crypto payments. She was open-minded in accepting her new situation and learned to love the charm, dynamism and diversity of her new city of residence, which made her adaptation process an exciting adventure.
They say that one year spent working for Binance is equal to three years spent elsewhere: true to this maxim, Cynthia already felt like a long-time Binance employee even though she had only been there for a few month. Navigating the twists and turns of the crypto world with other enthusiasts made Cynthia feel like she was contributing to a much bigger cause, and working from home gave her the independence to choose a way of working and a mode. her own life while shining and sharpening her skills.
Maintain motivation in the face of challenges
Trust and connections between colleagues help cultivate a stronger team spirit, which is Cynthia’s main motivator. She also finds that “professional knowledge and trust in partners are essential to success”.
This strong support network allows Cynthia to thrive in her role. This environment has found the right balance between autonomy and teamwork, and it demonstrates the leadership qualities of the team as well as the bonds that unite Cynthia and her colleagues.
Red Packets distribution campaign
Cynthia fondly remembers the launch of Red Packets' first crypto distribution campaign in July 2022. The campaign aimed to introduce potential users to the features of Binance Pay by offering them a small amount of crypto to start their journey. Cynthia participated in the design, launch and evaluation of the campaign, and was therefore able to see the impact of her team's efforts on users with the waves of new members who flooded the platform. Cynthia's first growth project, the Red Packets campaign was a milestone for her, and the promotion, which has since been improved and optimized, is now held monthly: over 2,000,000 people participate in each edition!
Beyond the success of the product, it was also a very valuable experience in terms of promoting the dissemination of information to users. Through its intuitive mechanism, the campaign helps new users get acquainted with Binance Pay by offering them a small amount of crypto to get started. This was Cynthia’s vision when designing the product: to simplify access to the world of digital assets. By putting herself in the user's shoes, she understood that it was sometimes difficult to deposit your own money on a platform that you have just joined, and which is still unknown to you. The campaign helps these newcomers by giving them the confidence they need to begin their exploration.
A broader vision
On the weekends, Cynthia likes to meet up with her friends to play “Cluedo” type board games. Cynthia's passion for these types of games, where she skillfully changes characters and uncovers mysteries, is an original representation of her dynamic role at Binance. Much like her hobby, Cynthia's work requires a certain level of adaptability and requires her to wear many hats: user, analyst, designer, etc.
Binance's dynamic, user-focused, collaborative culture is embodied in the efforts of professionals like Cynthia. At the center of this rapidly evolving environment, it transforms challenges into opportunities, works to design transparent payment solutions and promotes the adoption and utility of cryptocurrencies. On this Bitcoin Pizza Day, we recognize the colossal progress made since the very first crypto transaction took place in the real world and celebrate the enormous contributions to this process from inspiring Web3 professionals like Cynthia. As we continue to drive this remarkable crypto transformation together, Binanciens like Cynthia aspire to a future where money freedom is a tangible reality for all.
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