Imagine Bitcoin ETFs like buying a pre-made sandwich for $10 from a café. It's quick and simple, but you pay a bit extra for the convenience, and it might not be exactly what you wanted. Buying Bitcoin directly is like cooking a meal at home using $10 worth of ingredients. It takes more effort to learn and prepare, but you have full control over what you make. It's about deciding between paying a bit more for convenience or putting in the effort for more control over your meal, or in this case, your investment.