Formula One driver Conor Daly, son of legendary Irish F1 dri

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Formula One driver Conor Daly, son of legendary Irish F1 driver Derek Daly, recently raced in the 108th Indy 500 event in a Polkadot-branded car, bringing the DOT brand to a TV audience of 13.3 million. Daly surged from his 29th-place start to the front of the pack, leading for 22 laps and finishing in 10th place. The sponsorship was part of a growing trend of crypto involvement in motorsports, with crypto exchanges signing multimillion-dollar sponsorship deals with almost every Formula One team in 2021. However, Polkadot is the only crypto entity to sponsor the Indy 500 this year.

Formula One driver Conor Daly, son of legendary Irish F1 driver Derek Daly, recently raced in the 108th Indy 500 event in a Polkadot-branded car, bringing the DOT brand to a TV audience of 13.3 million. Daly surged from his 29th-place start to the front of the pack, leading for 22 laps and finishing in 10th place. The sponsorship was part of a growing trend of crypto involvement in motorsports, with crypto exchanges signing multimillion-dollar sponsorship deals with almost every Formula One team in 2021. However, Polkadot is the only crypto entity to sponsor the Indy 500 this year.

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