Bitcoin ETF, User Experience Will Drive Adoption — eToro CEO

While grassroots crypto adoption has become stale following last year's industry boom, the chief executive of trading platform eToro believes the appeal of exchange-traded funds ( ETF) for institutions and the ease of investing through various platforms for non-professionals could further boost Bitcoin (BTC). ) adoption.

EToro CEO Yoni Assia told Cointelegraph at the recent Abu Dhabi Financial Week that institutions often have rigid systems and do not want to build new infrastructure for each asset class. However, for him, products like the Bitcoin ETF fit into their current mode of operation, making it easy for them.

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