• Animoca Brands collaborates with Gala Games to enhance the $GALA token experience with liquidity services.

  • Yat Siu predicts over 100 million users will join Web3 via gaming and Telegram’s TON blockchain in 18 months.

  • Animoca Brands plans to go public by 2026, preparing extensive regulatory and strategic groundwork.

Animoca Brands, a leading gaming and metaverse company, has partnered with Gala Games to bolster the liquidity and stability of the $GALA token.

Gala Games and @animocabrands collaborate to enhance the $GALA token experience for users

Animoca Brands will receive $GALA tokens from Gala’s Treasury in order to provide liquidity provisioning services to Gala Games, with the goal of facilitating orderly trading of the…

— Animoca Brands (@animocabrands) July 3, 2024

The collaboration will see Animoca Brands utilize GALA tokens from Gala’s Treasury to provide liquidity provisioning services, ensuring smoother trading for the token. 

This strategic partnership also includes Animoca Brands’ plans to operate as a GalaChain Validator, further solidifying its commitment to the Gala Games ecosystem.

In an interview with TheCryptonomist, Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, offered insights on the future of NFTs and the metaverse, forecasting significant growth driven by gaming and education. 

Siu highlighted that cultural and gaming narratives, along with distribution channels like TON and Telegram, will play a pivotal role in Web3 adoption. 

With 3 million daily active users on GAMI thanks to Telegram and the TON blockchain, Siu predicts an influx of over 100 million users into Web3 in the next 12-18 months.

Siu discussed the varying regulatory environments across regions, emphasizing Animoca Brands’ focus on Asia and the Middle East, where regulations are clearer and more supportive of Web3. 

While challenges exist, especially for their US-exposed portfolio, the company is exploring opportunities for market expansion through legal and advisory support.

Siu envisions the metaverse evolving around digital property rights, emphasizing ownership of digital assets like NFTs and tokens. He believes the open metaverse is already taking shape, driven by ecosystems like Play to Earn Gaming and the NFT space in Mocaverse.

Content is king for driving consumer adoption in Web3, according to Siu. He stressed the importance of content distribution through platforms like Telegram, which streamlines user onboarding challenges.

Animoca Brands’ investment philosophy centers around gaming, education, and distribution. With significant investments in the TON ecosystem and over 500 investments in the Web3 space, Animoca Brands is actively shaping the future of these sectors.

Siu added that NFTs, while currently seen as cultural capital like luxury items, continue to maintain substantial sales volumes. He expects market activity to pick up post-summer in line with typical seasonal trends.

Animoca Brands has set its sights on going public between 2025 and 2026. Siu detailed the extensive preparations required, including relocating their domicile and selecting a market for listing.