The inevitable expansion of the industry and the most ambitious goals are united in the opinion of Brad Garlinghouse, CEO of $XRP , and CVO @Yaroslav Ivanov from ALTA - Blockchain Laboratory, which has a bold vision for the future as it navigates market fluctuations with confidence, continuing tokenization and adapting VC and founders for the cryptocurrency industry. They had time to discuss at #Consensus2024 around XRP's worldwide strategy and the issue of the ETF.
Discusses BlackRock XRP ETF
"I think it's just a matter of time, and it's inevitable there's gonna be an XRP ETF, there's gonna be a Solana (SOL) ETF, there's gonna be a Cardano (ADA) ETF, and that's great." Brad said.
During an interview with Fox Business in early 2024, Blackrock CEO Larry Fink was pressed about a potential XRP ETF from the world's largest asset management firm. When asked about the possibility of the $10 trillion asset manager bringing an XRP ETF to the market, Fink responded by saying that he couldn't discuss this. While Fink's answer was far from conclusive, it managed to spark speculation within the XRP community that Blackrock may have an XRP ETF in the works.
Magical time in crypto
Ripple has been at the forefront of leveraging blockchain technology for real-world applications, particularly in the realm of cross-border payments. In the year, Ripple unveiled its vision and road map for institutional DeFi on #XRP Ledger. Despite facing challenges, including regulatory scrutiny and market fluctuations, the crypto space has shown remarkable resilience and innovation. The emergence of new platforms, the integration of blockchain into various sectors and the increasing interest from traditional financial institutions all contribute to the "magical" atmosphere Garlinghouse describes.
As Ripple & ALTA and other key players in the industry continue to drive innovation and adoption, it indeed appears to be a magical time to be involved in the world of crypto.

#Consensus2024 by CoinDesk is one of the most influential cryptocurrency conferences that gathers many side events. "The Future of Tech - OnTrend OnChain," organized by Orbis86 CEO Soniya Ahuja, became one of them. Participants had the opportunity to hear from representatives of companies such as $HBAR , ALTA, Google, Genius Ventures, $FIO , Cypher Capital, and Somina.

The speakers' opinions on the trends defining this bullish market diverge. Funds continue to invest only in professional teams and pay no attention to the success of meme coins. ALTA - Blockchain Laboratory, on the other hand, believes that meme coins represent a necessary liquidity layer for new retail investors, which is essential for the entire industry.
"Many venture capitalists succumb to FOMO when they see the success of new meme coins and continue to ignore the situation. Our clients, large funds, received strategic advice from us six months ago that such phenomena should work in your favor. As a result, many of them are already profiting from meme coins without investing in them or creating them," said @Yaroslav Ivanov , Co-Founder and Chief Visionary Officer of ALTA - Blockchain Labs

The joy of ETF approval and the likelihood of approval for the top 5 cryptocurrencies were heard from all sides. The prospects of funds inflow from this source cannot but please the entire crypto industry; however, it should be understood that this can also work in the opposite direction.
"The most important thing is that ETF gives people new faith after the FTX crash, and they are gradually starting to return to the cryptocurrency industry," said Brandon Crenshaw, CBDO at ALTA - Blockchain Labs

Despite various mini-trends in #AI , #RWA , #GameFi , and other areas, we should not forget the main mission of each industry participant: to continue mass adoption in any of its manifestations. $BTC has already surpassed its previous ATH, and the upcoming winter will not leave anyone indifferent.