The use of blockchain technology to tokenize Real World Assets (RWA) was one of the first attempts to bridge the gap between the world of real assets and the new digital economic era. When tokenization was first used, it was applied to hard-to-obtain assets such as gold, as well as assets such as real estate and art.
Token holders will own a token that represents partial or full ownership of RWA. Through the use of tokens, joint ownership of RWAs was made simpler, and token holders were also able to benefit from other benefits offered by blockchain technology, such as immutability, security and transparency. The spread of tokenization beyond these early use cases has occurred as the digital age continues to advance.

Tokenization of the majority of physical products and their subsequent inclusion on the blockchain is possible through protocols such as Solana, Provenance, Centrifuge and Maple. Staking, liquidity pools and yield-based initiatives are some of the additional benefits offered to token holders. As Alkimi, he went much beyond this initiative.
The RWA of the Next Stage 
Our tokenization of the value of the digital advertisement follows in the footsteps of other heavyweights in the industry. Token holders were introduced to the digital advertising market in December 2023, when the mainnet was opened by Alkimi's ad exchange, which was the world's first completely decentralized ad exchange. The digital advertising industry has a current worth of $600 billion and is expected to reach approximately $1 trillion by the year 2028. 
Real-time buying and selling of digital advertisements is made possible via the use of ad exchanges. Among the companies that have dominated the market are Google, The Trade Desk, Pubmatic, and others. Through the process of obtaining value from Advertisers and Publishers in exchange for the use of their services, the industry has expanded. Intermediaries might cause advertisers to lose as much as 47 percent of their dollar.

Through the use of a Layer 2 vertical application that is based on the Ethereum Virtual Machine, Alkimi is able to replicate the physical RWA market by applying its fundamental ideas to the digital advertising industry, which is estimated to be worth $600 billion. The Alkimi Exchange is an innovative combination of the tokenization of real-world assets with the rapidly developing field of decentralized finance. 
The yield that is created by the buy-side and sell-side fees is tokenized by Alkimi's Ad Explorer, and then it is distributed to token holders. This transforms each ad impression into a digitally recorded transaction. 
A decentralized advertising exchange offers a number of advantages over the methods that are already in use. An extremely effective technique of purchasing and selling advertisements is provided by Alkimi's ad exchange, which is used by app developers, broadcasters, and publishers. In addition to providing complete transparency over the process of soliciting bids and proposals, Alkimi also significantly reduces the amount of fees that are lost to third parties by up to 212%. When it comes to selling advertising space, publishers such as News UK and Vice are now receiving a greater amount of money. While this is going on, brands and media agencies like as GroupM, Publicis, and IPG are attaining above-average key performance indicators (KPIs) and benefiting from increased media exposure.

As a result of this win-win situation, Alkimi's ad exchange is already gaining momentum with some of the most prominent publishers and media providers in the world now. Our Ads Explorer has the capability to tokenize the yield that is created by the buy and sell side of Alkimi's Ad Exchange for token holders. This is accomplished by transforming each ad impression into a digitally recorded transaction that is registered on the Ads Explorer page. In addition to being widespread, tokenization offers a number of important advantages. Both physical and intangible RWAs enjoy the same advantages in the majority of situations, including the following:

In addition to being widespread, tokenization offers a number of important advantages. Both physical and intangible RWAs enjoy the same advantages in the majority of situations, including the following:
Asset exposure - Tokenization gives investors the opportunity to acquire exposure to assets that are often inaccessible to them via conventional ways of financing (for example, participation in the ownership of a piece of art, precious metals, or digital advertising).
Each and every person has access to blockchains, which means that they are completely transparent. There are no additional expenses that are not disclosed. There is a decreased need for the engagement of third parties, which results in cost reductions in real time for all involved parties.
The generation of yield may be accomplished via the use of tokens, which can be designed to mirror conventional yields through dividends, fixed-income returns, or guaranteed capital growth. Token holders, on the other hand, are granted access to additional revenue generators, like as staking and liquidity pools, thanks to the innovation that DeFi has proposed. The ability to adapt one's investments to one's specific requirements is made possible by staking and liquidity pools.
Liquidity and Market Dynamics: Tokenization fundamentally boosts market liquidity thanks to its intrinsic nature. Both conventional RWAs and digital ad slots become more freely marketable and accessible, which allows for more dynamic market circumstances and caters to a wider range of consumer interest.
#alkimi #TrendingTopic #RWA

The crypto airdrop is gaining popularity in the rapidly evolving cryptocurrency landscape. New crypto projects or firms attract investors and users through an incentivized technique known as a crypto airdrop. However, the airdrop is not distributed to everyone; it has specific eligibility criteria. By following these criteria, firms or projects distribute crypto airdrops to crypto enthusiasts.

In this article, you’ll get to know in detail about crypto airdrop, its type, how to be eligible for it, and how it impacts the crypto market, so read till the end.

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What is a Crypto Airdrop?

A crypto airdrop is a method through which web3 companies or cryptocurrency projects promote their firms or projects and distribute cryptocurrency in the form of an airdrop. It is also a free method for crypto enthusiasts to earn cryptocurrency from crypto projects. 

However, there are a few criteria for crypto users to be eligible for the airdrop, although these criteria depend on the project. In some cases, you have to perform tasks for a few days and create engagement with the project, and in some cases, you have to stake your tokens for a particular time to be eligible for the airdrop.

Despite this, there are many other ways to participate in this scheme. Additionally, the crypto airdrop is free for everyone; you just have to be eligible for it. During the airdrop, the crypto project only distributes a certain percentage of its total token supply.

Its significance in the crypto market?

Crypto airdrops play an important role in the cryptocurrency industry for crypto projects, especially if the project has not yet collaborated or linked with any top firm or cryptocurrency. However, these are the important aspects of crypto airdrops in this rapidly evolving cryptocurrency industry.

Crypto airdrops are used to attract a wide range of crypto enthusiasts to cryptocurrency projects, and these enthusiasts help the projects to survive in the evolving industry.

Crypto airdrops are a powerful method for any project to build its communities. As investors and enthusiasts claim airdrops, they engage with the project, contributing to community building.

It is one of the best ways to create marketing, especially through word of mouth. With crypto airdrops, projects gather a huge number of new users seeking free crypto airdrops.

A crypto airdrop is a type of marketing tool that is also used to create a buzz in the crypto market and generate interest in the project.

Furthermore, it is used to reward existing users for their loyalty to the project, not only providing them with happiness but also encouraging them to stay with the project.

How it Impacts the Crypto Market

Crypto airdrops can create a significant impact on the cryptocurrency market. These are as follows:

Token airdrops can induce substantial volatility in the market, particularly for projects already present with existing tokens.

Airdrops have the potential to create pump-and-dump scenarios, although this outcome depends on the specific projects involved.

They attract substantial attention from crypto communities to the crypto project, especially for new projects.

A successful airdrop may negatively affect other growing crypto projects due to shifts in interest.

However, the impact of crypto airdrops depends on the project’s fundamentals, market sentiment, and the engagement of crypto enthusiasts.

Different Types of Crypto Airdrops

There are different types of crypto airdrops that you can experience in the industry, each with a different purpose, characteristics, and other considerations. Some projects view crypto airdrops as a marketing tool, while others see them as a means to create liquidity in the marketplace.

Some common types of crypto airdrops include:

Holder Airdrop: This type is commonly observed in the crypto market, offering cryptocurrency tokens to holders based on the amount of cryptocurrency they have in their wallets. The received airdrop depends on the quantity of cryptocurrency held.

Standard Airdrop: This method is widely popular, requiring users to create an account and provide specified details. After successful sign-up, users must submit their wallet addresses. If their wallets are selected in the airdrop, they receive free tokens. Early sign-ups are crucial as token distribution is limited.

Additionally, crypto enthusiasts prefer this airdrop type because it doesn’t require any tasks. However, there is no guarantee of receiving an airdrop as distribution occurs through a draw.

Bounty Airdrop: This technique is commonly used by new crypto projects to foster engagement. The amount of free crypto airdrop depends on the level of engagement and the completion of tasks associated with the project.

Where to Find Crypto Airdrop?

Finding a crypto airdrop may be challenging, but there are several websites where you can easily discover upcoming crypto airdrops. However, to participate in these crypto projects, all you need to do is verify that the project you are engaging with is genuine. Some of the websites where you can find crypto airdrop projects are as follows:

Airdopsio

RankFi’s Airdrop list

DappRadar

EarnDrop

Coinmarketcap

Bankless Claimable

Top 3 Crypto Airdrops of 2024

Here are some of the top 3 crypto airdrops expected to happen in 2024. However, before getting involved, make sure to conduct thorough research as the cryptocurrency market is unpredictable.

The Top 3 Crypto Airdrops of 2024:

Brave Crypto Project: To be eligible, you need to use the Brave browser. Based on your online activity with Brave, you will earn BAT tokens as part of the airdrop.

Tamadoge: To qualify for TAMA tokens, all you need to do is participate in the Tamadoge game. Your in-game performance will determine the amount of TAMA tokens you receive in the airdrop.

DeFiChain: In DeFiChain, you are required to deposit $50 after creating an account to become eligible for the airdrop. Upon completion, you will receive $30 or more worth of cryptocurrency.

How to Claim Crypto Airdrop?

Claiming crypto airdrops depends on the specific project. There is no stable or standardized process to claim free token airdrops. To claim a crypto airdrop, you will need to have a crypto wallet that supports airdrop tokens. Once you receive the token, you can easily claim it and transfer it to your exchange.

Conclusion

Crypto airdrops are a marketing strategy used by cryptocurrency projects to engage users and distribute free tokens. They vary in types like Holder, Standard, and Bounty Airdrops. While effective for community building, airdrops can impact market dynamics and attention. Websites like Airdropsio and Coinmarketcap help find upcoming airdrops. Notable 2024 airdrops include Brave Crypto Project, Tamadoge, and DeFiChain.

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