$BTC investing is sometimes counterintuitive. The more you are optimistic about a certain coin, the more likely you are to heavily invest in it, which can lead to a sense of self-superiority. The best investment is not to put all your eggs in one basket, spread the risk; there will always be one that can hatch into a chick. Institutions are the same; they invest in many coins, and if one coin rises, they won't incur losses.