According to BlockBeats, on January 1, Floki announced a partnership with Kings World Cup Nations, as reported by Chainwire. Kings World Cup Nations is a 7-a-side international football tournament founded by former Barça star Gerard Piqué, set to take place in Italy from January 1 to 12, 2025, with the final scheduled for Allianz Stadium in Turin. The tournament will feature 16 national teams and will bring together stars and celebrities such as Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández, and Kun Agüero.

Floki will showcase its brand through LED billboards, background banners, commentator mentions, and social media exposure during this event. Additionally, Floki will exclusively sponsor the display of match day results and leverage VIP access to plan exclusive promotional activities for its community.